Mayor’s Directive 07

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Mayor’s Directive 07

Key Takeaways:

  • The Office of Mass Engagement (OME) is established to facilitate community engagement and participation in city government.
  • The OME will lead mass engagement campaigns, establish accessible venues for feedback, and conduct outreach to underrepresented communities.
  • The office will work across agencies to integrate public feedback into policymaking and partner with agencies to support public engagement and service delivery.
  • The OME will assume responsibilities previously held by the Community Affairs Unit and the Office of Civic Engagement.
  • The office will coordinate with community boards, district service cabinets, and other city agencies to implement charter provisions and provide training and technical assistance.

Introduction to the Office of Mass Engagement
The Office of Mass Engagement (OME) is a newly established entity within the Office of the Mayor, aimed at facilitating community engagement and participation in city government. The OME is a result of the recognition that current structures for civic participation in New York City are often inaccessible and ineffective, leading to frustration and disengagement among citizens. The office is designed to address these issues by providing a centralized and coordinated approach to community engagement, ensuring that all New Yorkers have a voice in shaping the city’s policies and outcomes.

Background and Context
The establishment of the OME is rooted in the understanding that civic participation is essential to building a city that works for everyone. However, the current system often privileges those with the most time and resources, leaving behind marginalized and underrepresented communities. The OME is tasked with changing this dynamic by creating accessible and inclusive spaces for feedback, outreach, and engagement. The office will work to build sustainable, long-term relationships with community members, rather than relying on transactional interactions. This approach is expected to lead to more meaningful outcomes and increased civic trust.

Structure and Responsibilities
The OME will be led by a Commissioner appointed by the Mayor and will assume responsibilities previously held by the Community Affairs Unit and the Office of Civic Engagement. The office will be responsible for leading mass engagement campaigns, establishing accessible venues for feedback, and conducting outreach to underrepresented communities. The OME will also work across agencies to integrate public feedback into policymaking and partner with agencies to support public engagement and service delivery. Additionally, the office will coordinate with community boards, district service cabinets, and other city agencies to implement charter provisions and provide training and technical assistance.

Coordination and Collaboration
The OME will work closely with various city agencies and entities, including the Public Engagement Unit, the Mayor’s Office of Faith-Based and Community Partnerships, and NYC Service. The office will also maintain a liaison with the Civic Engagement Commission and review its activities. This coordination and collaboration are essential to ensuring that the city’s public engagement efforts are well-coordinated and effective. By working together, the OME and other city agencies can leverage their resources and expertise to create a more inclusive and responsive city government.

Community Boards and District Service Cabinets
The OME will play a critical role in coordinating the activities of city agencies with respect to community boards and district service cabinets. The office will assist the Office of Management and Budget in coordinating community board participation in the budget process and maintain a continuous liaison with community boards, district service cabinets, and other city agencies. The OME will also provide training and technical assistance to community boards, district service cabinets, and city agencies to ensure that they have the necessary resources and support to effectively engage with the community.

Implementation and Next Steps
The establishment of the OME marks a significant step towards creating a more inclusive and responsive city government. The office will begin its work immediately, with the goal of creating a more accessible and engaging civic participation process. The OME will work closely with community members, city agencies, and other stakeholders to ensure that the city’s public engagement efforts are effective and responsive to the needs of all New Yorkers. As the office begins its work, it is expected to have a positive impact on civic participation and engagement, leading to more meaningful outcomes and increased civic trust.

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