Key Takeaways
- Sentronics Limited has signed a multi-year marketing agreement with IMSA to become a Proud Technology Supplier of the IMSA WeatherTech SportsCar Championship
- Sentronics has provided fuel flow measurement solutions to IMSA since 2018, including the FlowSonic on-car fuel flow meters and the RigFlow sensor
- The company plans to roll out a fourth product in 2026 to bring IMSA closer to an integrated full-loop energy monitoring system
- Sentronics’ products have played a mission-critical role in IMSA’s regulatory regime and have helped the organization launch its modern regulatory regime
- The partnership between Sentronics and IMSA will help the company connect with its target customers in the transport industry worldwide and support its commercial growth
Introduction to Sentronics and IMSA Partnership
Sentronics Limited, a UK-based global innovator in ultrasonic fluid flow sensor technology, has signed a multi-year marketing agreement with the International Motor Sports Association (IMSA) to become a Proud Technology Supplier of the IMSA WeatherTech SportsCar Championship. This partnership marks a significant milestone in the company’s history, as it has been providing fuel flow measurement solutions to IMSA since 2018. Sentronics’ products have played a crucial role in IMSA’s regulatory regime, and the company is now looking to leverage its motorsport success to connect with its target customers in the transport industry worldwide.
Sentronics’ Work with IMSA
Sentronics’ work with IMSA began with the supply of its FlowSonic on-car fuel flow meters, which delivered outstandingly accurate and repeatable fuel consumption data unaffected by temperature, vibration, or electrical interference. This helped IMSA launch its modern regulatory regime, which has been instrumental in promoting efficiency and sustainability in the sport. In 2022, Sentronics introduced the RigFlow sensor, which provides matching data from each entry’s pit lane refueling tank. The innovative TrackCal mobile calibration rig followed in 2023, allowing trackside recalibration of both devices with substantial cost and time savings to teams. A fourth Sentronics product is planned for roll-out during 2026, which will bring IMSA even closer to an integrated full-loop energy monitoring system.
Benefits of the Partnership
The partnership between Sentronics and IMSA is a win-win for both parties. Sentronics will be able to leverage its motorsport success to connect with its target customers in the transport industry worldwide, while IMSA will benefit from the company’s innovative products and expertise. Neville Meech, Sentronics Limited Managing Director, said, "IMSA’s Proud Supplier programme gives us the perfect platform for leveraging our motorsport success. The technical relevance, exciting competition, and commercial opportunities offered by IMSA could not be a better fit for connecting with our target customers in transport industries worldwide as they work to meet the efficiency and sustainability challenges of the next decade." Eric Albrecht, Senior Director of Partnership Marketing and Business Development for IMSA, added, "Data drives IMSA, with Sentronics products playing a mission-critical role over many years for our organisation and its 18 competing automobile manufacturers and their teams."
About Sentronics and IMSA
Sentronics Limited is an ultrasonic flow meter manufacturer located in Salisbury, England. Founded in 2013, the company’s products harness innovative patented technology to make measuring fuel consumption and engine coolant/lubricant circulation precise yet easy. Sentronics’ products are homologated by the FIA, IMSA, and Indycar for regulatory use in the world’s premier motorsport championships, and the company also offers advanced solutions for demanding applications in the automotive, motorsport, maritime, defence, and industrial sectors. IMSA, on the other hand, is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. The organization has a long and rich history in sports car racing and is a company within the NASCAR family.
Conclusion and Future Plans
In conclusion, the partnership between Sentronics and IMSA is a significant development in the world of motorsport and beyond. Sentronics’ innovative products and expertise will continue to play a crucial role in IMSA’s regulatory regime, while the company will be able to leverage its motorsport success to connect with its target customers in the transport industry worldwide. With plans to roll out a fourth product in 2026, Sentronics is well on its way to becoming a leading player in the field of ultrasonic fluid flow sensor technology. As the company continues to grow and expand its operations, it is likely that we will see more exciting developments in the world of motorsport and beyond. To discover more about Sentronics, please visit www.sentronics.com.
