Key Takeaways
- IKEA (through its parent Ingka Investments) owns 43,000 ha of forest land in New Zealand, 23,838 ha of which were converted from farmland since 2021.
- The company emphasizes biodiversity, wetland protection, and “set‑aside” areas, claiming it has “nothing to hide” and aims to be a good neighbour.
- IKEA employs about 250 permanent staff in its NZ forestry operations, rising to roughly 800 during peak planting periods, and seeks to retain local residents by subdividing farmhouses and keeping families on the land.
- Concerns raised by rural communities focus on fire risk, loss of traditional farming jobs, and the rapid pace of land‑use change; IKEA says it mitigates these impacts through local hiring and community engagement.
- Fire protection is currently funded through an insurance‑based levy; IKEA does not carry forest fire insurance due to cost but supports an equitable, rates‑based system if legislation changes.
- The broader context shows over 1.8 million ha of NZ planted in pine for carbon credits, while Beef + Lamb NZ warns that projected forestry expansion could cut livestock numbers by ~20 % by 2050, affecting a $50 billion sector and 120,000 jobs.
IKEA’s Forestry Portfolio in New Zealand
IKEA’s parent company, Ingka Investments, has been acquiring farmland and existing forest blocks since August 2021 as part of its global sustainability strategy. To date, it holds 43,000 hectares of forest in New Zealand, of which 23,838 ha were newly converted from agricultural use. The company claims this makes it the largest forestry owner in Central Hawke’s Bay, where six former farms have been turned into trees since 2021. IKEA stresses that none of its plantings have been undertaken solely for carbon‑credit generation, although it leaves open the possibility of future offsetting initiatives.
Community Engagement and Job Creation
To address fears that forestry replaces farming livelihoods, Ingka Investments Forestland country manager Kelvin Meredith highlighted the company’s employment practices. IKEA directly employs about 250 staff across its New Zealand forestry operations, a figure that swells to roughly 800 during planting and pruning campaigns. Meredith noted that the firm seeks to keep local families on the land by subdividing off valuable farmhouses and retaining ownership for former owners, citing examples such as Wallingford Station where the original farmer and his family remain resident and their children attend local schools.
Biodiversity and Wetland Protection
During a media tour of two forestry blocks near Waipukurau, forest manager Blake Jones described IKEA’s investment in adjacent wetlands. The company has created a 10‑hectare native‑tree “setback” bordering a large swamp, aiming to establish a vegetated buffer that filters nutrients, sediment, and water runoff. Jones explained that the long‑term vision is to encircle the wetland with native planting, turning it into a functional catchment sink that improves water quality and provides habitat for native species.
Land‑Use Composition and Productive Forestry
Of the 42,705 hectares acquired by IKEA in New Zealand, 23,838 ha represent converted farmland, while 17,175 ha were pre‑existing forest. The productive forest estate totals 31,500 ha, with the remaining area designated as set‑asides for riparian zones, indigenous vegetation, and internal roads. This split reflects IKEA’s stated commitment to balancing timber production with environmental stewardship, preserving ecological corridors while maintaining a commercial timber base.
Timber Markets and Export Orientation
Forestry operations manager Dylan Foster outlined the end‑use of IKEA’s New Zealand timber. Approximately 60 % of the harvested wood is destined for export markets in China, India, and Korea, while the remaining 40 % serves domestic customers. Foster emphasized that the company seeks a varied age class in its portfolio to ensure a steady supply of timber, rather than pursuing aggressive further farmland conversion at present.
Fire Risk and Insurance Debate
Fire safety emerged as a notable concern after a 240‑hectare blaze swept through an IKEA plantation near Porangahau. Currently, forest fire protection in New Zealand is funded through the Fire and Emergency New Zealand (FENZ) levy, which is collected on fire‑insurance contracts. IKEA does not hold forest fire insurance, citing prohibitive costs, but Meredith stated the company would welcome an equitable, rates‑based levy system if legislation changes, arguing that all land users should contribute proportionally to fire‑service funding.
FENZ’s Perspective on Forest Owner Contributions
FENZ officials countered that forest owners already benefit from the levy system, regardless of whether they purchase private insurance. Contributions grant access to rapid wildfire response assets—including aerial firefighting, specialized crews, and incident‑management teams—as well as regional intelligence sharing and coordinated planning, which collectively reduce the frequency and severity of large‑scale fires. The agency expressed confidence in its ability to respond effectively to forestry‑related incidents.
Broader Agricultural Impacts
Beef + Lamb New Zealand warned that the accelerating conversion of sheep and beef farms to forestry could reshape the rural economy. The organization reported that at least 300,000 ha of sheep and beef land have been sold to forestry interests since 2017, and projections from the Climate Change Commission suggest another 900,000 ha may be forested by 2050. Such a shift could cut national livestock numbers by roughly 20 %, threatening a sector that generates about $50 billion in economic activity and supports 120,000 jobs. Beef + Lamb stressed that while forestry has a legitimate role, the scale and pace of change pose significant socio‑economic challenges.
IKEA’s Stance on Being a “Good Neighbour”
Throughout the engagements, IKEA representatives reiterated that they are not opposed to forestry per se, but aim to integrate their operations sensitively into local communities. Meredith encapsulated this mindset: “We’ve got nothing to hide. We’re an open book… we like to think we’re a good neighbour, and we communicate well.” By maintaining local employment, preserving farmhouses, investing in wetlands, and advocating for fair fire‑protection funding, IKEA seeks to demonstrate that large‑scale forestry can coexist with, rather than erase, the social fabric of New Zealand’s rural districts.

