Key Takeaways
- JoJo Siwa has changed her name to "Joelle Siwa" on her official TikTok account, sparking speculation of a major rebrand.
- The pop singer and former child dance star posted a teaser video on New Year’s Eve, lip-synching to her 2016 hit "Boomerang" and asking "Any plans for 2026?"
- Siwa’s name change has garnered mixed reactions from fans, with some praising the change and others expressing confusion.
- The singer had a eventful 2025, releasing five singles and sparking a real-life romance with "Celebrity Big Brother" costar Chris Hughes.
- Siwa’s rebranding efforts may signal a new direction for the 22-year-old singer and media personality.
Introduction to JoJo Siwa’s Rebranding
The new year is often a time for fresh starts, and it seems that JoJo Siwa may be on the brink of a reinvention. The pop singer and former child dance star, whose real name is Joelle Joanie Siwa, has surprised fans by changing her name to "Joelle Siwa" on her official TikTok account. This sudden change has sparked speculation among fans and media outlets, with many wondering what this could mean for the 22-year-old singer’s career and personal brand. Siwa’s decision to change her name on social media has also been accompanied by a teaser video post on New Year’s Eve, in which she playfully lip-synchs to her 2016 bubblegum-pop hit "Boomerang" alongside the on-screen caption, "Any plans for 2026?"
Background on JoJo Siwa’s Career
Siwa’s career has been a long and successful one, with the singer getting her start on the reality TV show "Dance Moms" before launching a successful music career. Her 2016 hit "Boomerang" was a major breakthrough for the singer, and she has since released several successful singles and EPs, including her 2024 EP "Guilty Pleasure". In 2025, Siwa released five singles, including a cover of the Kim Carnes ’80s hit "Bette Davis Eyes", which drew criticism from Carnes herself but still managed to rack up 1.5 million views online. Siwa has also made headlines for her personal life, including a high-profile breakup with Australian influencer Kath Ebbs and a subsequent romance with "Celebrity Big Brother" costar Chris Hughes.
Fan Reaction to the Name Change
The reaction to Siwa’s name change has been mixed, with some fans praising the change and others expressing confusion. On TikTok, fans have been discussing the change in the comments section, with some longtime fans welcoming the change and others asking "WHO the hell is Joelle Siwa". Some fans have also pointed out that "Joelle" is actually Siwa’s given name, and that "JoJo" was simply a nickname. Despite the mixed reaction, it’s clear that Siwa’s decision to change her name has generated a lot of buzz and attention, and it will be interesting to see how this rebranding effort plays out in the coming months.
Speculation about the Rebranding
So what could Siwa’s name change and teaser video mean for her career and personal brand? It’s possible that the singer is looking to reposition herself as a more mature and sophisticated artist, moving away from the bubblegum-pop sound that made her famous as a teenager. The use of her given name "Joelle" instead of the nickname "JoJo" may also signal a desire to be taken more seriously as an artist and to distance herself from her child star image. Whatever the reason, it’s clear that Siwa is looking to make a statement and generate some buzz around her brand, and it will be interesting to see how this rebranding effort plays out in the coming months.
Conclusion and Future Plans
As the new year gets underway, it’s clear that JoJo Siwa is looking to make some changes and start fresh. With a new name, a new romance, and a string of new music releases, Siwa is poised to make a big impact in 2026. Whether or not her rebranding efforts will be successful remains to be seen, but one thing is certain: JoJo Siwa is a talented and dedicated artist who is always looking to push herself and try new things. As fans, we can’t wait to see what the future holds for this talented young singer and media personality. With her teaser video and name change, Siwa has certainly generated a lot of excitement and anticipation, and it will be interesting to see how she follows up on this momentum in the coming months.