Key Takeaways
- ADI is extending its ADI Cloud Storage Powered by Wasabi service to the United Kingdom and Ireland, marking the next stage of its European rollout.
- The solution blends on‑premise storage for instant video access with scalable, cost‑effective cloud capacity for long‑term retention and disaster recovery.
- It integrates natively with leading video management systems (VMS), allowing footage to be replicated to the cloud while remaining accessible through the familiar VMS interface.
- Targeted at commercial and enterprise sites—such as retail, logistics, corporate campuses, and large facilities—where extended retention, resilience, and off‑site protection are critical.
- Offered as one‑, two‑, or three‑year subscriptions, the model aligns with how integrators already sell software and creates recurring‑revenue opportunities on both new and existing video deployments.
- Wasabi was chosen for its strong cloud‑storage positioning, broad VMS compatibility, and transparent pricing (no egress or API fees).
- Further European launches—including the Netherlands, Belgium, the Nordics, and additional markets—are slated for later 2026.
Announcement Overview
ADI recently unveiled the expansion of its ADI Cloud Storage Powered by Wasabi offering into the United Kingdom and Ireland. This move forms part of the company’s ongoing European expansion strategy, which seeks to address the growing data‑storage demands of modern video surveillance ecosystems. The announcement emphasized that as security, commercial audiovisual (AV), and enterprise video systems generate ever‑larger volumes of footage, integrators require storage solutions that can scale flexibly without forcing costly on‑site infrastructure upgrades. By extending the service to the U.K. and Ireland, ADI aims to give its channel partners a ready‑to‑deploy cloud storage option that dovetails with existing video management system (VMS) deployments while opening new avenues for recurring revenue.
Market Drivers Behind the Expansion
The press release highlighted several macro‑level trends fueling demand for hybrid cloud storage in the video surveillance sector. First, the proliferation of high‑definition and 4K cameras, coupled with longer retention mandates from regulations and internal policies, is inflating storage requirements dramatically. Second, organizations are increasingly prioritizing operational resilience; they need assurance that video evidence remains accessible even if local hardware fails or suffers a site‑wide incident. Third, the shift toward subscription‑based, as‑a‑service models aligns with how integrators already procure and sell software, making predictable, recurring‑revenue streams attractive. ADI’s expansion directly responds to these pressures by providing a storage architecture that can grow alongside camera fleets without necessitating repeated capital expenditures on physical servers or storage arrays.
Solution Overview: Hybrid Storage Model
At the core of ADI Cloud Storage Powered by Wasabi is a hybrid architecture designed to give users the best of both worlds. Local storage—typically residing on the premises’ network‑attached storage (NAS) or direct‑attached storage (DAS)—handles immediate video retrieval, ensuring low latency for live monitoring and rapid playback of recent events. Meanwhile, the cloud component, powered by Wasabi’s object storage platform, provides virtually unlimited capacity for long‑term archiving, disaster recovery, and off‑site backup. This dual‑tier approach allows critical footage to remain instantly accessible on‑site while older or less‑frequently accessed recordings are seamlessly shifted to the cloud, where they benefit from Wasabi’s durability guarantees and geo‑redundant infrastructure.
Integration and Technical Features
The solution is engineered to integrate natively with leading VMS platforms, a factor that ADI stresses as a key differentiator. Through certified plugins or APIs, video data is replicated from the on‑premise VMS to the Wasabi cloud in real time or on a definable schedule, depending on the integrator’s policy. Crucially, once stored in the cloud, the footage remains retrievable through the VMS’s native interface—meaning end users do not need to learn a separate web portal or manage separate credentials. This seamless experience simplifies both initial deployment and ongoing management, reduces training overhead, and minimizes the risk of operational errors. Additionally, the hybrid model supports features such as immutable storage (to meet compliance requirements like GDPR or NIST), automated tiering based on age or access frequency, and granular retention policies that can be enforced centrally.
Benefits for Integrators and End Users
For systems integrators, the ADI Cloud Storage Powered by Wasabi offering delivers several tangible advantages. First, it creates a new recurring‑revenue stream: integrators can sell one‑, two‑, or three‑year subscriptions that align with their existing software‑sales workflows, making upsells and renewals straightforward. Second, the solution reduces the need for costly on‑site hardware upgrades, allowing integrators to propose scalable storage without triggering large capital‑expenditure approvals from customers. Third, the partnership with Wasabi provides predictable pricing—no hidden egress or API fees—helping integrators quote projects with confidence and avoid surprise cost overruns. End users, meanwhile, gain enhanced data protection: video archives are safeguarded against local disasters (fire, flood, theft) and ransomware attacks through off‑site, immutable copies. They also benefit from the ability to retain footage for longer periods to satisfy regulatory or investigative needs, all while maintaining rapid access to recent video through local storage.
Pricing, Subscription Model, and Market Alignment
ADI structures the service around flexible subscription terms—one, two, or three years—mirroring the way integrators typically license VMS software or maintenance contracts. This alignment simplifies quoting, bundling, and renewal processes, enabling integrators to present the storage option as a natural extension of their existing service offerings. The pricing model emphasizes transparency: Wasabi’s flat‑rate storage cost includes data transfer and API requests, eliminating the variable egress fees that can plague public‑cloud storage budgets. By removing these uncertainties, ADI empowers integrators to build accurate total‑cost‑of‑ownership (TCO) models for their clients, thereby strengthening trust and facilitating longer‑term contracts.
Wasabi Partnership and Future European Rollout
The selection of Wasabi as the underlying cloud partner was driven by the provider’s strong market position in hot‑object storage, its broad compatibility with major VMS manufacturers, and its commitment to simple, fee‑free pricing. ADI’s announcement notes that the collaboration is part of a broader, multi‑year strategy to extend the ADI Cloud Storage Powered by Wasabi footprint across Europe. Following the U.K. and Ireland launch, further rollouts are planned for the Netherlands, Belgium, the Nordic countries, and additional markets later in 2026. This phased approach allows ADI to refine localization, ensure compliance with regional data‑sovereignty rules, and build channel‑partner readiness before scaling to a pan‑European presence.
Conclusion
ADI’s expansion of its Cloud Storage Powered by Wasabi solution into the United Kingdom and Ireland represents a timely response to the escalating storage demands of modern video surveillance infrastructures. By marrying low‑latency on‑premise storage with the limitless, cost‑effective scalability of Wasabi’s cloud platform, the offering addresses critical needs for security, compliance, and operational resilience. Integrators stand to gain a straightforward path to recurring revenue, while end users benefit from enhanced data protection and flexible retention options—all without the complexity of managing disparate storage systems. With transparent pricing, seamless VMS integration, and a clear roadmap for further European growth, ADI is well positioned to capture a larger share of the hybrid cloud storage market as video deployments continue to expand in scale and sophistication.