TechnologyShifting Gears: The Rise of Electric Vehicles and the Automotive Aftermarket's Growing...

Shifting Gears: The Rise of Electric Vehicles and the Automotive Aftermarket’s Growing Pains

Key Takeaways

  • The Specialty Equipment Market Association (SEMA) believes that technological progress should move forward, and consumers should have a choice in what they drive.
  • Stricter emissions and fuel economy standards can breed innovation and drive technological advancements.
  • Electric vehicles (EVs) offer benefits such as instant torque application and reduced moving parts, making them well-suited for off-road racing and other applications.
  • Companies like Sierra are developing customizable EV powertrains for off-road chassis, showcasing the potential for EV technology in the automotive industry.

Introduction to the Debate
The debate surrounding electric vehicles (EVs) and their role in the automotive industry is a contentious one. While some argue that EVs are the future of transportation, others believe that they should not be the only option available to consumers. According to Spagnola, a representative from the Specialty Equipment Market Association (SEMA), the organization is not against EVs, but rather believes that all technology should move forward, and consumers should have a choice in what they drive. SEMA has an emissions lab in Diamond Bar, California, where member companies can work on developing products that meet stringent emissions requirements. This approach highlights the organization’s commitment to environmental responsibility while also promoting technological progress.

The Impact of Stricter Guidelines
On one hand, not giving American consumers a choice in what they drive can limit technological progress and hinder innovation. If there are benefits to be found, they are often discovered through experimentation and development, particularly in areas such as horsepower, chassis development, and other performance-related aspects. On the other hand, stricter guidelines and emissions standards can also drive innovation. Over the years, increasing emissions and fuel economy standards have led to significant advancements in internal combustion technology, and it is possible that the same could happen with electrification. As the industry continues to evolve, it will be interesting to see how stricter requirements for EVs shape the development of new technologies and products.

Exploring EV-Centric Companies
During a visit to SEMA’s FutureTech Studio, several EV-centric companies caught attention, including Sierra, a company that specializes in customizable single-seater off-road chassis. One of their products, the Echo, uses an EV powertrain and offers several benefits, including compact packaging and instant torque application. The motor and battery sit far inboard from the rear axle, allowing for a smaller overall dimension that would be difficult to match with a traditional engine, transmission, and fuel tank. This design makes the Echo well-suited for off-road racing and other applications where space and agility are essential.

The Benefits of EV Powertrains
The benefits of EV powertrains, such as the one used in the Sierra Echo, are numerous. According to a company representative, one of the biggest advantages is torque application. In off-road racing, where drivers need to navigate challenging terrain and obstacles, the ability to apply instant torque is a significant benefit. Additionally, the EV powertrain has fewer moving parts than a traditional internal combustion engine, which reduces the risk of mechanical failure and increases durability. The Echo also features an active cooling system that flows glycol through the motor and high-velocity fans for the electronics, helping to keep temperatures in check during intense driving sessions.

The Future of EV Technology
As the automotive industry continues to evolve, it is likely that EV technology will play an increasingly important role. Companies like Sierra are pushing the boundaries of what is possible with EV powertrains, and their products are showcasing the potential for EV technology in off-road racing and other applications. While there are still challenges to be overcome, the benefits of EV powertrains, including instant torque application and reduced moving parts, make them an attractive option for many drivers. As the industry moves forward, it will be interesting to see how EV technology continues to develop and what new products and innovations emerge as a result.

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