Key Takeaways
- Shell Shock Technologies (SST) has agreed on principal commercial terms with CBC Global Ammunition for a strategic collaboration focused on industrializing and globally commercializing S‑S’s proprietary NAS3™ hybrid case technology.
- The partnership will cover multiple military and commercial calibers, including 5.56×45 mm, 7.62×51 mm, .277 Fury (6.8 mm), .338 Lapua, .50 BMG, and 9 mm, with CBC serving as a licensed manufacturing and commercialization partner.
- CBC will support scale‑up efforts, integrate NAS3™ production into its expanding U.S. footprint—particularly a new ammunition plant in northeast Oklahoma—and join SST in joint marketing, demonstrations, trade‑show appearances, and co‑branded ammunition programs.
- The collaboration was highlighted by a planned MOU signing ceremony at the Eurosatory exhibition in Paris on June 15, 2026, at 2:00 PM in CBC’s Hall 5A/Booth J391.
- Executives from both companies emphasized the validation of SST’s technology, CBC’s manufacturing scale and global reach, and the shared goal of bringing lightweight, high‑performance ammunition to military, law‑enforcement, and commercial markets worldwide.
Overview of the Strategic Collaboration
Shell Shock Technologies, LLC (SST), headquartered in Eubank, Kentucky, announced that it has reached agreement on the principal commercial terms of a strategic collaboration with CBC Global Ammunition, one of the world’s largest ammunition manufacturers. The collaboration centers on the industrialization and global commercialization of SST’s NAS3™ hybrid case technology, an advanced ammunition system designed to improve velocity, accuracy, range, durability, and overall ballistic performance while reducing weight. By aligning SST’s innovative case design with CBC’s extensive manufacturing infrastructure, the partnership aims to bring NAS3™‑based ammunition to scale across multiple calibers and markets.
Technology Benefits of NAS3™ Hybrid Cases
SST’s NAS3™ technology combines proprietary metallurgy with specialized manufacturing processes to produce lightweight, high‑pressure‑capable cases. Compared with traditional brass casings, NAS3™ offers increased case capacity, reduced system weight, and enhanced ballistic performance—benefits that translate to higher muzzle velocities, flatter trajectories, and improved reliability in both rifles and belt‑fed machine guns. These attributes make the technology attractive for military applications where soldier load‑out is critical, as well as for commercial hunters and sport shooters seeking superior accuracy and reduced recoil.
Caliber Scope and Manufacturing Role for CBC
Under the agreed structure, CBC Global Ammunition will act as a licensed manufacturing and commercialization partner for NAS3™‑based ammunition in a range of calibers: 5.56×45 mm, 7.62×51 mm, .277 Fury (6.8 mm), .338 Lapua, .50 BMG, and 9 mm. CBC will oversee industrial‑scale production, integrate the technology into its expanding U.S. manufacturing footprint, and support future scale‑up initiatives. Notably, CBC’s recently announced ammunition plant in northeast Oklahoma is expected to serve as a key site for NAS3™ case production, leveraging the facility’s modern capabilities to meet anticipated demand.
Industrialization and U.S. Footprint Expansion
The collaboration emphasizes industrialization efforts, with CBC providing the manufacturing expertise and capacity necessary to transition NAS3™ from prototype to high‑volume production. By embedding NAS3™ case production within CBC’s existing and new U.S. facilities, the partners aim to achieve cost efficiencies, shorten lead times, and ensure consistent quality. This approach also aligns with broader trends of reshoring defense‑critical supply chains and enhancing domestic ammunition security for the United States and its allies.
Joint Marketing, Demonstrations, and Co‑Branded Initiatives
Beyond production, SST and CBC plan to collaborate on global marketing initiatives, military demonstrations, trade exhibitions, and future co‑branded ammunition programs. The companies intend to showcase NAS3™‑based ammunition at major defense and industry events such as the SHOT Show, the Association of the United States Army (AUSA) annual meeting, Eurosatory in Paris, and other international military demonstrations. These venues will allow both firms to highlight performance advantages, gather feedback from end‑users, and stimulate interest across military, law‑enforcement, and commercial sectors.
Eurosatory Signing Ceremony Details
As a tangible milestone of the partnership, representatives of CBC and Shell Shock Technologies are scheduled to formally commemorate the signing of the memorandum of understanding (MOU) during the Eurosatory exhibition in Paris. The ceremony is set for Monday, June 15, 2026, at 2:00 PM at CBC’s booth located in Hall 5A/Booth J391. The public event will underscore the commitment of both companies to advance NAS3™ technology and serve as a platform for announcing further details about production timelines and market rollout plans.
Leadership Perspectives on the Partnership
Peter Foss, Managing Partner and CEO of Shell Shock Technologies, described the collaboration as a major milestone that validates years of technology development. He emphasized that CBC’s world‑class manufacturing capabilities, global reach, and deep relationships in military and commercial markets position SST for large‑scale adoption across multiple applications and future weapons systems. Fabio Mazzaro, CEO of CBC Global Ammunition, echoed this sentiment, noting CBC’s ongoing investment in advanced ammunition technologies and its confidence that NAS3™ represents an innovative platform with significant long‑term potential for military, law‑enforcement, and commercial customers worldwide.
Background on Shell Shock Technologies and Shell Tech™ Ammo
Founded in 2015, Shell Shock Technologies has supplied hundreds of millions of high‑performance cases to commercial ammunition firms, U.S. defense contractors, and international allies. The company’s patented lightweight, durable cases enhance precision, reliability, and functionality across a variety of applications. Building on this foundation, SST launched Shell Tech™, a line of factory‑loaded, hand‑inspected ammunition produced at its Calhoun, Georgia facility, aimed at hunters, sport shooters, and defense professionals seeking unmatched quality, accuracy, and consistency. SST continues to innovate, exploring lightweight ammunition links for belt‑fed machine guns and other advanced materials to maintain its performance‑driven reputation.
Profile of CBC Global Ammunition
CBC Global Ammunition serves as the holding company for prominent brands including CBC, Magtech, MEN, and SinterFire, marking nearly a century of excellence in ammunition manufacturing. The group also holds strategic interests in New Lachaussée and Fritz Werner, firms specializing in ammunition machinery and production systems. With more than 3,000 employees across Brazil, the United States, Germany, Belgium, and India, CBC produces over 1.5 billion rounds annually, serving military, law‑enforcement, sporting, self‑defense, and hunting markets worldwide. This extensive scale and technical expertise make CBC an ideal partner for scaling NAS3™ technology.
Financial Advisory and Contact Information
American Discovery Advisors acted as the financial advisor to Shell Shock Technologies in connection with the transaction. For further information, interested parties can visit Shell Shock Technologies’ website at www.shellshocktech.com or follow @shellshocktech on Instagram. Press inquiries should be directed to Laura Burgess, Marketing, at phone 603‑438‑9052 or email [email protected]. The full press release is available via Newsfile Corp. at https://www.newsfilecorp.com/release/299849.
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