Key Takeaways
- CHASING leverages its decade‑long expertise in underwater robotics to power the CanFish smart‑fishing line.
- CanFish products are designed to supplement—not replace—an angler’s experience by providing additional underwater information.
- The portfolio has evolved from basic live‑view cameras (F1, 2020) to castable observation units, footage‑recording systems, AI‑driven alerts, and a forthcoming integrated system (CanFish F2) that combines sonar, vision, AI and navigation.
- Each product addresses a specific fishing problem—such as unseen lure behavior, missed strikes, or limited visibility—by applying relevant robotics technologies (imaging, lighting, control algorithms, sonar integration, etc.).
- CanFish’s broader mission is to build a community of anglers who share underwater footage and insights, encapsulated by the brand slogan “Explore More · Capture More.”
Company Background and Technology Foundation
CHASING was founded in 2016 as an underwater robotics and technology company. Over the past decade it has developed professional underwater robots, intelligent pool‑cleaning systems, and underwater imaging technologies for both consumer and industrial markets. The firm’s in‑house engineering and manufacturing capabilities give it deep expertise in areas such as waterproof reliability, lighting design, lens‑sensor matching, image processing, control algorithms, navigation, and sonar integration. This technology base is the foundation upon which the CanFish brand builds its smart‑fishing solutions.
Origins of CanFish: Angler‑Driven Problem Statement
The idea for CanFish emerged in 2019 when a CHASING R&D engineer—also a seasoned angler with roughly 40 years of fishing experience—asked whether underwater robotics could help anglers see what happens after a cast. At that point, anglers could read weather, water conditions, structure and tackle, but once a lure disappeared below the surface, much of the action remained inferred from rod tip movement, line tension, sonar returns, or sheer guesswork. This information gap motivated the creation of a tool that would give anglers another source of underwater data without trying to replace their intuition or skill.
From Concept to First Product: CanFish F1
CanFish launched its inaugural product, the F1, in 2020. The F1 was a simple, tethered underwater camera that provided live video of the area surrounding a lure. By delivering direct visual feedback, it confirmed the brand’s guiding principle: technology should enhance understanding of the fishing process, not supplant the angler’s judgment. The F1 established a development philosophy that continues to shape every subsequent CanFish release—solving real‑world fishing problems with targeted robotic capabilities.
Expanding the Portfolio: F1 Pro, CF1, and Fishing CamX
Building on the F1 foundation, CanFish introduced the F1 Pro in 2022, adding a rotatable camera and motorized depth adjustment to give anglers greater control over viewpoint and positioning. In 2023, the CF1 model brought castable live underwater observation to the market, allowing users to inspect visible conditions while the lure was in motion. Recognizing that some anglers prefer post‑session analysis, CHASING released the Fishing CamX in 2024; this device records underwater footage for later review, enabling anglers to study lure movement, follows, missed strikes, and other subtle interactions that may never be felt through the rod. Each iteration addressed a distinct pain point while staying within the core mission of delivering useful underwater insight.
Artificial Intelligence Integration: Alerts and Recognition
In 2025, CanFish enhanced the CF1 line with AI‑powered fish arrival notifications. Under suitable lighting and turbidity conditions, the onboard imaging system can detect visible fish activity and push an alert to the angler’s smartphone app. This feature exemplifies how CanFish draws on CHASING’s expertise in control algorithms, AI‑assisted recognition, and sensor fusion to turn raw video into actionable information. Importantly, the AI is presented as an aid—alerts are suggestive, not deterministic—reinforcing the brand’s stance that technology supplements, rather than replaces, angler intuition.
Looking Ahead: CanFish F2 and the Connected Smart‑Fishing Vision
The next step in the evolution is CanFish F2, a next‑generation smart‑fishing system currently under development. F2 aims to combine sonar, underwater vision, AI‑assisted functions, and navigation into a single, more connected platform. By integrating multiple data streams, the system will allow anglers to correlate acoustic returns with visual confirmation, adjust lure presentation in real time based on environmental cues, and receive contextual alerts that consider both what is seen and what is sensed. This progression—from passive observation, to recording, to intelligent recognition, to multimodal fusion—mirrors CanFish’s overarching goal of narrowing the information gap between angler and underwater environment.
Defining Smart Fishing for CanFish
CanFish uses the term “smart fishing technology” to describe tools that supply anglers with more useful underwater information. The brand acknowledges that no single sensor offers a complete picture: video is limited by field of view, sonar requires interpretation, and AI performance depends on water clarity, lighting, and other variables. Consequently, the objective is not to achieve certainty but to reduce uncertainty. Whether an angler watches live activity with CF1, reviews a recorded follow on Fishing CamX, receives an AI alert, or eventually fuses sonar and vision in F2, each capability provides a piece of the puzzle that can inform lure selection, retrieve speed, and spot selection.
Community and Brand Philosophy
Beyond individual devices, CanFish seeks to foster a community of anglers who share underwater footage, experiences, and discoveries across regions and fishing styles. The brand line “Explore More · Capture More” captures this vision: technology fuels curiosity, and the stories anglers bring back from the water enrich the collective knowledge base. By encouraging users to upload and discuss their underwater captures, CanFish hopes to create a feedback loop that improves both product development and angling practice alike.
Conclusion: Continuing Core Mission Amid Technological Growth
From its inception in 2019, CanFish has grown into a diverse smart‑fishing portfolio that spans live observation, reviewable footage, AI‑driven alerts, and an upcoming integrated sonar‑vision system. Throughout this expansion, the core idea remains unchanged: help anglers understand more of what happens beneath the surface without undermining the value of experience and instinct. As CHASING’s underwater robotics expertise continues to inform each new product, CanFish stays focused on solving genuine fishing problems—delivering practical, relevant information that empowers anglers to make better decisions on the water.