Key Takeaways
- On‑Site PC Services marked its 25th anniversary on May 19 and rebranded as Aligned Technology Partners on July 7.
- The new name reflects the founders’ belief that technology must align with business workflows and goals.
- Services include managed IT, cybersecurity, backup & recovery, video security, and cloud solutions.
- A proactive stance on ransomware prevention is backed by a team of 20 technicians.
- Founders Brian Davis (founder 2001) and Joe Craven (joined 2022) met at Texas Tech.
- The company moved its headquarters to Roanoke in 2023 after offices in Blue Mound and Southlake.
- Aligned Technology Partners emphasizes a partner‑centric, holistic service model.
- Future plans involve expanding offerings to meet evolving cybersecurity and cloud trends.
Company Milestone and Rebranding Overview
On‑Site PC Services, a Roanoke‑based technology firm that marked its 25th anniversary on May 19, announced a major rebranding on July 7. Co‑owners Brian Davis and Joe Craven revealed that the company would now operate under the name Aligned Technology Partners. The anniversary celebration highlighted a quarter‑century of delivering IT support to local businesses, while the name change signaled a strategic shift toward a more consultative, partnership‑driven model. Davis and Craven stressed that the rebrand was not merely cosmetic; it embodied an evolution in the company’s mission to help clients synchronize technology with their operational objectives and long‑term growth plans.
New Identity: Aligned Technology Partners
The chosen name, Aligned Technology Partners, was described by Joe Craven as a clear articulation of the firm’s core identity, values, and future direction. Craven explained that the word “aligned” captures the company’s belief that technology should work in concert with a business’s workflows, decision‑making processes, and strategic objectives. By adopting “Partners,” the firm underscores its commitment to collaborative relationships rather than a transactional vendor model. The rebranding effort also aims to differentiate the company in a crowded market where many providers focus solely on hardware or software sales. Instead, Aligned Technology Partners positions itself as a trusted advisor that helps clients navigate digital transformation while maintaining robust security and reliability.
Philosophy Behind the Name
Expanding on the naming rationale, Craven noted that most business challenges stem not from a lack of technology but from misalignment between systems, workflows, tools, and decisions and the actual way the business operates or where it aims to go. This perspective shifts the focus from merely installing new devices to optimizing existing assets and ensuring that every technology investment supports measurable business outcomes. Davis echoed this sentiment, stating that the company’s proactive approach begins with a deep assessment of how clients use technology today and where they want to be tomorrow. By aligning IT initiatives with business goals, Aligned Technology Partners seeks to reduce waste, improve efficiency, and foster sustainable growth for its clientele.
Service Portfolio Overview
Aligned Technology Partners offers a comprehensive suite of managed IT services designed to meet the varied needs of modern enterprises. According to its website, the portfolio includes proactive network monitoring and maintenance, cybersecurity threat detection and response, data backup and disaster recovery solutions, video security system integration, and cloud computing services such as migration, optimization, and ongoing management. Each service is delivered under a unified service model that ensures consistent communication, transparent reporting, and measurable performance metrics. By bundling these capabilities, the firm aims to provide clients with a single point of contact for all technology‑related concerns, simplifying vendor management and reducing the risk of gaps in coverage.
Proactive Cybersecurity Commitment
Brian Davis emphasized that preventing ransomware attacks and other system compromises remains a top priority for Aligned Technology Partners. He noted that the company continuously adds new services to stay ahead of the ever‑evolving cybersecurity threat landscape, and these enhancements are included as part of its standard offering for every client. The firm’s dedication to proactive defense is backed by a team of 20 skilled technicians who monitor client environments around the clock, apply patches, conduct vulnerability assessments, and respond swiftly to incidents. This layered approach—combining technology, processes, and expert oversight—aims to minimize downtime, protect sensitive data, and preserve business continuity in an increasingly hostile digital environment.
Founders’ Background and Early History
Both Brian Davis and Joe Craven share a foundation in technology education, having studied together at Texas Tech University before entering the IT workforce. Davis launched On‑Site PC Services in 2001, initially focusing on break‑fix support for small businesses in the Dallas‑Fort Worth area. Over the ensuing two decades, the company gradually expanded its offerings, incorporating managed services and security solutions as client needs evolved. Craven joined the business in 2022, bringing fresh perspective and expertise in cybersecurity and strategic IT planning. Their combined experience has enabled the firm to transition from a reactive repair shop to a proactive technology partner that anticipates client challenges before they arise.
Geographic Evolution
Initially headquartered in Blue Mound and later maintaining an office in Southlake, On‑Site PC Services relocated its primary operations to Roanoke in 2023. The move to Roanoke was driven by a desire to be closer to a growing client base in the western part of the Dallas‑Fort Worth metroplex and to take advantage of the city’s expanding technology ecosystem. The new location provides better access to regional talent pools and facilitates face‑to‑face engagement with clients who value local support. Despite the change in address, the company has retained its commitment to personalized service, ensuring that clients across the metroplex receive the same level of attention and expertise regardless of where they are situated.
Current Team and Client Service Model
Today, Aligned Technology Partners operates with a dedicated team of 20 technicians who serve as the backbone of its service delivery model. Each client receives the firm’s “best service package,” which encompasses proactive monitoring, regular performance reviews, strategic IT consulting, and rapid incident response. The technicians are cross‑trained across the various service lines—managed IT, cybersecurity, backup, video security, and cloud—allowing them to provide holistic solutions rather than siloed fixes. This integrated approach ensures that recommendations consider interdependencies across infrastructure, security, and business processes, ultimately delivering more cohesive and effective technology strategies for clients.
Future Outlook and Industry Position
Looking ahead, Aligned Technology Partners intends to continue expanding its service portfolio in response to emerging threats and technological trends, such as artificial intelligence‑driven analytics, zero‑trust security frameworks, and hybrid cloud architectures. Davis and Craven view the name change as a platform for ongoing innovation, signaling to both existing and prospective clients that the firm is committed to staying aligned with the evolving needs of modern business. By maintaining a focus on proactive, aligned technology solutions, the company aims to deepen client trust, increase retention rates, and solidify its reputation as a leading managed services provider in the North Texas region.