Key Takeaways
- Alix Earle is set to appear in Benson Boone’s upcoming music video for “The Time of My Life,” with a source confirming Boone personally invited her.
- Although her exact role remains undisclosed, TMZ reports she will have a significant part, not just a brief cameo.
- The collaboration builds on a prior public encounter at the 2023 American Music Awards and was hinted at by a teaser that featured Earle’s Sports Illustrated Swimsuit cover.
- Earle’s involvement aligns with her broader strategy to move beyond TikTok into mainstream entertainment, including Dancing With the Stars, a forthcoming Netflix reality series, and high‑profile magazine covers.
- This would be Earle’s second major music‑video appearance, following a notable role in The Kid LAROI’s 2024 video “Girls.”
- Boone’s recent visual output emphasizes storytelling and self‑aware pop‑star branding, suggesting the new video will continue that artistic direction.
- The project already enjoys a built‑in audience, as fans dissect teasers, social‑media reposts, and subtle clues in real time.
Alix Earle’s next career step may see her transition from the rapid‑fire world of TikTok, reality television, and glossy magazine spreads into the narrative realm of Benson Boone’s music video for his single “The Time of My Life.” According to TMZ, sources with direct knowledge of the production say Boone personally reached out to Earle, asking her to appear in the video, and she accepted. While the specifics of her character or scenes have not been revealed, the outlet emphasizes that Earle’s participation will be more than a fleeting cameo; she is expected to play a substantial role in the visual storytelling.
The secrecy surrounding her exact function has only heightened curiosity. TMZ notes that filming is slated to begin soon, yet the precise nature of Earle’s contribution remains under wraps. This deliberate ambiguity mirrors a broader trend in pop‑culture marketing, where teasers and breadcrumbs are strategically dropped to fuel fan speculation before any official details emerge. Indeed, fans had already begun to connect the dots when a teaser for “The Time of My Life” appeared to include Earle’s recent Sports Illustrated Swimsuit cover. The fan account Benson Boone Access pointed out that Earle had reposted the teaser, further suggesting that the cover’s inclusion was intentional rather than incidental. TMZ later framed this as a clue pointing toward her involvement.
Earle’s move into Boone’s video fits neatly into her ongoing effort to expand her brand beyond short‑form content. Over the past few years, she has leveraged her TikTok fame into a variety of mainstream platforms: she competed on Dancing With the Stars, secured a 2026 Sports Illustrated Swimsuit cover alongside personalities such as Hilary Duff and Tiffany Haddish, and is set to star in a Netflix reality series titled Earle Meets World. Each of these milestones has served to broaden her audience and establish her as a versatile media personality capable of navigating different entertainment formats.
This would not be Earle’s first foray into music‑video appearances. In 2024, she featured in The Kid LAROI’s video for the track “Girls,” a release that Sony Music described as echoing late‑1990s and early‑2000s MTV aesthetics. Her role in that video was notable enough to be highlighted in the song’s official press materials, demonstrating that she can handle more than a peripheral presence. The Boone project promises a similar, if not more pronounced, opportunity, with TMZ indicating that she will have a meaningful part rather than a simple background appearance.
Boone himself has been cultivating a distinct visual identity that accompanies his musical releases. His official site highlights American Heart as his newest album and lists recent official videos such as “Mr. Electric Blue,” “Momma Song,” “Mystical Magical,” and “Sorry I’m Here for Someone Else.” The “Mr. Electric Blue” video, in particular, showcased Boone’s willingness to engage with self‑aware pop‑star storytelling—addressing critiques, the “one‑hit wonder” label, and his own artistic evolution. A new video featuring Earle would continue this pattern, turning the visual component into an active conversation piece rather than a mere supplement to the audio.
From a publicity standpoint, the collaboration already benefits from a ready‑made audience. Boone’s fan base is accustomed to scrutinizing teasers, dissecting social‑media reposts, and interpreting subtle hints in real time. Earle’s followers, who closely monitor her career moves—whether it’s a new brand deal, a reality‑show announcement, or a magazine cover—are equally adept at spotting connections. The convergence of these two attentive communities creates a built‑in buzz machine, ensuring that even before the full video drops, speculation and discussion will be rife.
In summary, Alix Earle’s rumored role in Benson Boone’s “The Time of My Life” music video marks another strategic step in her evolution from a TikTok influencer to a multifaceted entertainment figure. While the exact nature of her participation remains confidential, the indications point to a significant, narrative‑driven appearance that aligns with both artists’ recent pushes toward more intentional visual storytelling. The project’s early teaser, the history of cross‑platform interactions, and the engaged fan bases on both sides suggest that the video will generate considerable attention upon release, further blurring the lines between social‑media fame, reality TV, and mainstream music‑video culture.