Key Takeaways:
- Gap Inc. has appointed Pam Kaufman as Executive Vice President, Chief Entertainment Officer, a newly created role.
- Kaufman will lead the development of Gap Inc.’s entertainment, content, and licensing platform across various industries.
- The company aims to build and scale its "Fashiontainment" platform, championing innovative storytelling to unlock value at the intersection of fashion and entertainment.
- Gap Inc. will establish a Los Angeles-based office to further embed the company within the entertainment ecosystem.
- Kaufman brings vast experience building and scaling family-centric, culturally relevant brands across entertainment, fashion, and consumer products.
Introduction to Gap Inc.’s New Role
Gap Inc. has announced the appointment of Pam Kaufman as Executive Vice President, Chief Entertainment Officer, a newly created role designed to build and scale the company’s entertainment, content, and licensing platform. Kaufman will report to Gap Inc. President and Chief Executive Officer, Richard Dickson, starting February 2. This appointment reflects Gap Inc.’s progress in strengthening its foundation and reinvigorating its brands, while marking the next phase of momentum and broadening how it engages audiences.
The Role of the Chief Entertainment Officer
The role of the Chief Entertainment Officer is designed to champion innovative storytelling and unlock value at the intersection of fashion and entertainment. Kaufman will lead the development of Gap Inc.’s strategy for the "Fashiontainment" platform in close partnership with the brands. This platform will span music, television, film, sports, gaming, consumer products, and cultural collaborations. Kaufman’s primary focus will be on leveraging her deep relationships across the entertainment, licensing, and cultural landscape to help Gap Inc.’s brands scale partnerships and experiences that can drive long-term growth.
Gap Inc.’s Entertainment Strategy
Gap Inc.’s entertainment strategy is built on the idea that "fashion is entertainment, and today’s customers aren’t just buying apparel, they’re buying into brands that tell compelling stories and drive cultural conversations." The company aims to create fandoms, inspire movements, and fuel sustained growth through its "Fashiontainment" platform. To achieve this, Gap Inc. will establish a Los Angeles-based office on Sunset Boulevard, which will anchor key initiatives and reinforce that the company’s brands and products are positioned at the center of pop culture. Kaufman will spend her time between Los Angeles, New York, and San Francisco, underscoring the importance of these markets to the company’s strategy and the acceleration of its "Fashiontainment" vision.
Pam Kaufman’s Background and Experience
Pam Kaufman brings vast experience building and scaling family-centric, culturally relevant brands across entertainment, fashion, and consumer products. She has a track record of extending iconic IP into fashion-forward expressions through design-led partnerships, licensing, retail, and experiences. Most recently, she served as President and CEO of International Markets, Global Consumer Products and Experiences at Paramount, where she oversaw a multi-billion-dollar organization spanning media, gaming, hospitality, licensing, retail, and live experiences across more than 170 markets. Kaufman’s perspective is further shaped by board leadership roles with Stella McCartney, Lindblad Expeditions, and the Rock & Roll Hall of Fame, where she brings a deep understanding of fashion, design, and cultural storytelling.
The Future of Gap Inc.
At Gap Inc., Kaufman will focus on leveraging her deep relationships across the entertainment, licensing, and cultural landscape to help the company’s brands scale partnerships and experiences that can drive long-term growth. Brand teams will continue to lead creative vision, product direction, and campaigns, with this role focused on enabling and helping ideas travel further through the right relationships and platforms. With Kaufman at the helm, Gap Inc. is poised to take its brands to the next level, unlocking the potential of its "Fashiontainment" platform and creating a new era of growth and innovation for the company. As Richard Dickson, President and CEO of Gap Inc., noted, "Through Fashiontainment, we are unlocking that potential to take our brands to the next level, and Pam’s discipline, deep expertise, and proven track record in entertainment and licensing make her the perfect fit to help us bring it to life."
