Key Takeaways:
- Australia has implemented a landmark ban on children under 16 from holding or creating accounts on 10 age-restricted social media platforms.
- The ban has resulted in the deactivation of 4.7 million accounts, with Meta reporting 544,052 accounts shut down on Facebook, Instagram, and Threads.
- Despite the ban, many children are finding ways to circumvent it, with some using fake ages or exploiting faulty age-assurance methods.
- The government estimates that 95% of teens under 16 and 84% of children aged 8-12 had social media accounts in late 2024.
- The ban is part of a broader effort to protect children from online harm and promote a healthier relationship with technology.
Introduction to the Ban
The Australian government has taken a significant step in regulating social media use among children with the introduction of a ban on children under 16 from holding or creating accounts on 10 age-restricted platforms. The ban, which was activated on December 10, has resulted in the deactivation of 4.7 million accounts, with Meta reporting 544,052 accounts shut down on Facebook, Instagram, and Threads. However, despite the ban, many children are finding ways to circumvent it, with some using fake ages or exploiting faulty age-assurance methods.
The Impact on Children
For 11-year-old Wyatt Thompson from Broken Hill, the ban has not had a significant impact on his online activities. Although his YouTube account was deactivated, he has simply switched to using Netflix and Spotify instead. Similarly, 15-year-old Bella from regional Victoria had already signed up to Facebook, Instagram, and TikTok with a fake age and was waiting to see if she would be caught. She was not kicked off, and many of her friends who were under 16 were also able to continue using the platforms without issue.
Enforcement and Compliance
The government’s social media watchdog, eSafety, has declined to release a breakdown of the figures, and it is unclear what proportion of under-age users have been locked out. However, eSafety Commissioner Julie Inman Grant has emphasized that the rollout of age-assurance measures was always going to be messy, and that technology teething issues were anticipated. Enforcement will "target systemic failures, after rigorous investigation," and it is expected that "isolated cases of teenage creativity" will continue to circumvent the ban for a little while.
Parental Perspectives
For parents like Michelle Stamper, the ban has been a disappointment. She had been relying on the government to clean up the social media landscape for children, but her 13-year-old daughter was able to fool Snapchat’s facial age estimation scans and continue using the platform. Stamper was annoyed that she had to report her daughter’s still-live account to Snapchat, which deactivated the account weeks later. She believes that the government needs to do more to enforce the ban and protect children from online harm.
The Broader Implications
The ban is part of a broader effort to protect children from online harm and promote a healthier relationship with technology. Prime Minister Anthony Albanese has stated that "change doesn’t happen overnight," but the early signs show that the ban is making a real, meaningful difference. Communications Minister Anika Wells has also emphasized that the government is committed to continuing to work on the issue, saying that "we know there’s more work to do, and the eSafety Commissioner is looking closely at this data to determine what it shows in terms of individual platforms’ compliance."
Conclusion
The ban on children under 16 from holding or creating accounts on social media platforms is a significant step towards protecting children from online harm. However, it is clear that there is still much work to be done to enforce the ban and prevent children from finding ways to circumvent it. As the government continues to work on this issue, it is essential that parents, educators, and the broader community are involved in promoting a healthier relationship with technology and protecting children from the potential risks and harms associated with social media use.

