Key Takeaways
- Turning Point USA (TPUSA) is hosting an alternative halftime show called the All-American Halftime Show, featuring Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.
- The event will be streamed on various social media platforms, including YouTube, X, and Rumble, as well as conservative platforms like Daily Wire+, Real America’s Voice, and One America News Network.
- The All-American Halftime Show aims to provide a family-friendly entertainment option with no agenda other than celebrating faith, family, and freedom.
- The event is a response to the NFL’s selection of Bad Bunny to headline the Super Bowl halftime show, which faced backlash from conservative groups.
Introduction to the All-American Halftime Show
Turning Point USA, a conservative student organization, has announced that Kid Rock will headline its streaming event, the All-American Halftime Show, during Sunday’s Super Bowl. The event will also feature country singers Brantley Gilbert, Lee Brice, and Gabby Barrett. The show will be streamed on all of TPUSA’s social media accounts, including YouTube, X, and Rumble, as well as other conservative platforms such as the Daily Wire+, Real America’s Voice, and One America News Network. This move comes after conservative backlash in the fall over the NFL’s selection of Bad Bunny to headline the Super Bowl halftime show, which will take place on the field at Levi’s Stadium on Sunday.
The Performers
The most notable name headlining TPUSA’s counterprogramming is Kid Rock, a 55-year-old from Detroit who began as a hip-hop artist before going through many style shifts and most recently performing in the country rock genre. He has been nominated for five Grammys, but has never won. However, he did win Favorite Pop/Rock Male Artist at the American Music Awards in 2003. Kid Rock has also been involved in politics, performing at events for President Donald Trump in recent years. Robert James Ritchie, Kid Rock’s real name, appeared in the 2004 Super Bowl halftime show as a featured artist on Nelly’s "Hot in Herre," where he stirred controversy by appearing in a poncho made from a slit American flag, which Sen. Zell Miller called a "desecration of the American flag."
The Other Performers
Brice is the only other performer on TPUSA’s lineup who has received a Grammy nomination, for best country solo performance for his song "I Drive Your Truck" in 2014. Brice’s hit song has reached as high as No. 1 on the Billboard Country Airplay chart and been certified 2× Platinum by the Recording Industry Association of America (RIAA) for more than two million units sold. The other two country singers, Gilbert and Barrett, have never been nominated for a Grammy, though Barrett’s biggest hit, "Bottoms Up," is certified seven-times Platinum by the RIAA. The lineup for the All-American Halftime Show offers a mix of experienced and talented performers who are sure to provide an entertaining show for viewers.
The Purpose of the All-American Halftime Show
According to TPUSA spokesman Andrew Kolvet, "The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom." The event aims to provide a family-friendly entertainment option that is fun, excellent, and exciting for the entire family while millions are gathered together for the big game. By hosting its own halftime show, TPUSA is offering an alternative to the NFL’s selection of Bad Bunny, which faced backlash from conservative groups. Kid Rock also commented on the event, saying, "We’re approaching this show like David and Goliath. Competing with the pro football machine and a global pop superstar is almost impossible … or is it?"
The Background
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, is a Puerto Rican-born performer who has gained significant popularity in recent years. On Sunday night, Ocasio’s album "Debí Tirar Más Foto" won the Grammy for album of the year, the first time a Spanish-language album has won the award. The selection of Bad Bunny to headline the Super Bowl halftime show was met with criticism from some conservative groups, who felt that his music and message were not in line with their values. In response, TPUSA decided to host its own halftime show, featuring performers who align with their values and ideals.
Conclusion
The All-American Halftime Show is a unique event that offers an alternative to the traditional Super Bowl halftime show. With a lineup of talented performers, including Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett, the show is sure to be an entertaining and family-friendly event. By hosting its own halftime show, TPUSA is providing an option for viewers who may not agree with the NFL’s selection of Bad Bunny. The event is a celebration of faith, family, and freedom, and it aims to bring people together in a positive and uplifting way. Whether or not the event is successful in competing with the NFL’s halftime show remains to be seen, but it is certainly an interesting and unique approach to providing alternative entertainment options.


