Key Takeaways:
- The Coastal Athletic Association (CAA) has extended its partnership with Canon U.S.A. as the Official Imaging Partner of the Conference.
- Canon U.S.A. will continue to receive an integrated year-round marketing presence and exclusive rights to promote its products and services through official CAA events and channels.
- The partnership will provide the CAA and its member institutions with imaging tools and education programs to enhance live sport broadcasts and other imaging needs.
- The extended partnership was negotiated by Van Wagner, which manages the CAA’s sponsorship and marketing partners program.
- Canon U.S.A. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States, Latin America, and the Caribbean markets.
Introduction to the Partnership
The Coastal Athletic Association (CAA) is proud to announce the extension of its partnership with Canon U.S.A. as the Official Imaging Partner of the Conference. This partnership will continue to provide the CAA and its member institutions with the latest imaging tools and education programs to enhance their live sport broadcasts and other imaging needs. As the Official Imaging Partner, Canon U.S.A. will receive an integrated year-round marketing presence and exclusive rights to promote its products and services through official CAA events and channels.
Benefits of the Partnership
The partnership between the CAA and Canon U.S.A. is a mutually beneficial one, with both parties committed to excellence and innovation. The CAA is excited to continue and expand its partnership with Canon U.S.A., citing the company’s commitment to excellence and drive to be an industry leader. Canon U.S.A., on the other hand, is honored to celebrate another year of successful partnership with the CAA and Van Wagner, and is proud to provide the clarity and precision required to capture the high-stakes intensity of CAA athletics. The partnership will also provide Canon U.S.A. with opportunities to promote its products and services to a wider audience, while also supporting the CAA’s institutions and student-athletes.
About Canon U.S.A.
Canon U.S.A. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States, Latin America, and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility, and is committed to providing innovative and high-quality products and services to its customers. The company’s products and services include cameras, printers, scanners, and other imaging solutions, and are used by a wide range of customers, from consumers to businesses and governments.
About the CAA
The Coastal Athletic Association (CAA) is a collegiate athletic conference that consists of 13 full members located along the East Coast from Boston to Charleston, S.C. The conference sponsors 24 sports and has produced 17 national team champions in four different sports, 33 individual national champions, 15 national players of the year, 15 national coaches of the year, and 13 winners of the Honda Award. The CAA is committed to providing its member institutions and student-athletes with the resources and support they need to succeed, both on and off the field. The conference is headquartered in Richmond, Virginia, and can be found online at www.caasports.com.
The Role of Van Wagner
The partnership between the CAA and Canon U.S.A. was negotiated by Van Wagner, which manages the CAA’s sponsorship and marketing partners program. Van Wagner is a leading sports marketing and media company that provides a range of services to its clients, including sponsorship sales, marketing, and media rights management. The company has a long history of working with the CAA and has helped the conference to secure a number of high-profile partnerships with major brands. The extension of the partnership between the CAA and Canon U.S.A. is a testament to the success of Van Wagner’s efforts and the strong relationship between the two parties.
Conclusion
In conclusion, the extension of the partnership between the CAA and Canon U.S.A. is a significant development for both parties. The partnership will provide the CAA and its member institutions with the latest imaging tools and education programs, while also providing Canon U.S.A. with opportunities to promote its products and services to a wider audience. The partnership is a testament to the commitment of both parties to excellence and innovation, and is expected to have a positive impact on the CAA and its member institutions. With the support of Canon U.S.A. and Van Wagner, the CAA is well-positioned for continued success in the future.


