Key Takeaways
- World Wide Technology (WWT) and Softchoice, a WWT company, have announced a new partnership with PGA TOUR winner Taylor Pendrith.
- Pendrith will wear the Softchoice logo on his apparel at all PGA TOUR events and becomes the seventh WWT golf ambassador and the first to represent the Softchoice brand.
- The partnership builds on WWT’s existing involvement in the world of golf, with activations across numerous PGA TOUR events.
- Pendrith has recorded 18 top 10 finishes since joining the PGA TOUR, including his first career PGA TOUR victory at THE CJ CUP Byron Nelson in 2024.
- WWT and Softchoice are global technology solutions providers leading the AI and Digital Revolution, with a shared commitment to guiding clients through their digital transformation journeys.
Introduction to the Partnership
World Wide Technology (WWT) and Softchoice, a WWT company, have announced a new partnership with PGA TOUR winner Taylor Pendrith. This partnership marks a significant milestone for WWT and Softchoice, as Pendrith becomes the seventh WWT golf ambassador and the first to represent the Softchoice brand. The sponsorship includes Pendrith wearing the Softchoice logo on his apparel at all PGA TOUR events throughout the duration of his partnership. Pendrith will officially debut his new look at the season-opening tournament, the Sony Open in Hawaii.
The Partnership and Its Significance
The partnership between WWT, Softchoice, and Pendrith is a strategic move that aligns with the company’s commitment to guiding clients through their digital transformation journeys. WWT’s acquisition of Softchoice in March 2025 reflects a shared commitment to this goal, and the sponsorship of Pendrith is a testament to the company’s dedication to supporting talented individuals in the world of golf. According to Matt Horner, EVP of WWT, "Taylor brings a global presence that aligns perfectly with WWT and Softchoice, both on and off the course. His rising star in professional golf is matched by his winning personality and caring spirit."
Pendrith’s Career and Achievements
Pendrith turned professional in 2014 and has since achieved significant success in the world of golf. He won twice on the Canadian Tour in 2019 and had a successful campaign on the Korn Ferry Tour, earning his PGA TOUR card in 2022. Since joining the PGA TOUR, Pendrith has recorded 18 top 10 finishes, including his first career PGA TOUR victory at THE CJ CUP Byron Nelson in 2024. Last season, Pendrith finished inside the top 10 four times, counting a T5 effort at the PGA Championship for his best finish in a major.
WWT’s Involvement in Golf
The partnership with Pendrith builds on WWT’s existing involvement in the world of golf. WWT is the title sponsor of the World Wide Technology Championship at the Tiger Woods-designed El Cardonal Course at award-winning Diamante in Los Cabos, Mexico. The company is also the title sponsor of the Advocates Professional Golf Association (APGA) Tour’s Player Development Program and the presenting sponsor of the St. Andrews Links Collegiate. Other WWT Golf Ambassadors include PGA TOUR Champions star Billy Andrade, PGA TOUR standouts Ben Griffin, Austin Eckroat, and Keith Mitchell, and former World No. 1 and captain of the past two victorious European Ryder Cup teams, Luke Donald.
About World Wide Technology and Softchoice
World Wide Technology (WWT) is a global technology solutions provider leading the AI and Digital Revolution. Founded in 1990, WWT combines the power of strategy, execution, and partnership to accelerate digital transformational outcomes for organizations around the globe. Softchoice, a WWT company, is a software and cloud-focused IT solutions provider that equips people to be engaged, connected, and creative at work, and organizations to be agile, innovative, and secure. Through its mission, Softchoice unleashes the potential in people and technology to unlock value for its customers, guiding them through their transformation journey with comprehensive end-to-end solutions.
Conclusion
The partnership between WWT, Softchoice, and Taylor Pendrith marks a significant milestone for the company’s involvement in the world of golf. With Pendrith’s impressive career achievements and WWT’s commitment to guiding clients through their digital transformation journeys, this partnership is poised to drive success both on and off the course. As Pendrith stated, "I am excited to join the World Wide Technology team of golf ambassadors and partner with such industry-leading global solutions technology providers. I believe we share the same values, and I am confident they will play a major role in my career on and off the golf course."