Key Takeaways
- Local Search Engine Optimization (LSEO) has transitioned from a traditional marketing agency to an AI-first technology and software company.
- LSEO is offering a proprietary software suite to help businesses optimize their brand appearance in AI-powered search engines.
- The software will be priced at $50 a month for small businesses in Northeastern Pennsylvania (NEPA), and included in services for existing clients at no extra cost.
- A more expansive package is available for $399 a month, allowing analysis of data on up to 10 websites.
- The company’s new focus is on Generative Engine Optimization (GEO), which prioritizes content that gets picked up and cited by AI.
Introduction to LSEO’s Transition
LSEO, a digital marketing company based in Wilkes-Barre, has officially made the transition from a traditional marketing agency to an AI-first technology and software company. This shift marks a significant change in the company’s approach, as it aims to help businesses optimize their brand appearance in AI-powered search engines. With over 10 years of experience in the industry, LSEO is well-positioned to navigate the evolving landscape of digital marketing. The company’s founder, Kris Jones, emphasized the importance of this transition, stating that every service offered by LSEO will now be built to leverage AI.
The New Software Suite
LSEO’s proprietary software suite is designed to help website owners understand and improve their visibility on generative search engines like ChatGPT, Gemini, Perplexity, Google AI, Grok, and more. The software provides a range of features, including analysis of how a brand is mentioned in AI-powered search engines, scoring of a website’s citability, and identification of specific questions or prompts that lead users to a business. Additionally, the software includes a live feed showing visits originating from AI search engines as they happen. This comprehensive tool will enable businesses to refine their online presence and stay ahead of the curve in the rapidly changing world of AI-powered search.
Pricing and Packages
The software will be priced at $50 a month for small businesses in NEPA, making it an accessible option for local companies looking to enhance their online visibility. For existing clients, the software will be included in the services already provided at no extra cost. LSEO also offers a more expansive package for $399 a month, which allows analysis of data on up to 10 websites. This tiered pricing structure ensures that businesses of all sizes can benefit from LSEO’s innovative software.
Industry Insights and Expert Opinions
Kris Jones, with 28 years of experience in digital marketing, emphasized the significance of AI-powered search engines in rewriting how human beings engage with information. "If you are a business owner in 2026 and you don’t have an AI strategy, you are effectively invisible to the next generation of consumers," he warned. Jimmy Martin, LSEO’s newly introduced CEO, echoed this sentiment, stating that "AI is not the future, it’s the now." LSEO client Jason Provinzano, an attorney at JPP Law in Wilkes-Barre, shared his enthusiasm for the company’s groundbreaking approach, noting that he has already noticed the impact of AI technology on his own online behavior.
The Future of Digital Marketing
As AI continues to dominate the digital landscape, businesses must adapt to remain visible and competitive. LSEO’s transition to an AI-first technology and software company reflects the company’s commitment to staying at the forefront of industry trends. By prioritizing Generative Engine Optimization (GEO) and offering innovative software solutions, LSEO is empowering businesses to optimize their online presence and thrive in a rapidly evolving environment. As the company’s founder Kris Jones emphasized, the importance of AI strategy cannot be overstated, and businesses that fail to adapt risk becoming invisible to the next generation of consumers.
