Key Takeaways:
- The Atlanta Hawks and State Farm Arena have partnered with ManageEngine to enhance their IT operations and technology foundation.
- The partnership aims to provide a unified platform for visibility, automation, and operational precision.
- The Hawks’ IT operations have been centralized into a connected ecosystem that automates routine work and generates reliable operational and security data.
- The partnership has improved real-time visibility, audit and identity controls, IT service management, and endpoint governance.
- The Hawks’ IT team can now focus on strategic planning and higher-value initiatives, rather than reactive issue resolution.
Introduction to the Partnership
The Atlanta Hawks and State Farm Arena have announced a strategic partnership with ManageEngine, a leading provider of enterprise IT management solutions. The partnership aims to enhance the team’s entire IT operations and elevate the technology foundation that powers the award-winning downtown Atlanta venue. Through ManageEngine’s unified platform, the Hawks’ fully integrated ecosystem is built on visibility, automation, and proactive decision-making, helping ensure every fan enjoys a seamless experience at State Farm Arena.
The Complexity of the Hawks’ IT Environment
The Hawks operate one of the most complex environments in professional sports, including three interconnected facilities, more than 1,000 endpoints, real-time NBA Data Link feeds, broadcast and media systems, venue infrastructure, and thousands of fans interacting with technology at every moment. With a small team supporting this complex footprint, the Hawks needed a partner that could help the team work smarter, simplify its stack, and strengthen reliability across game day operations. The focus on unifying critical systems, improving resilience, and building a scalable foundation for future innovation were priorities for both the Hawks and ManageEngine.
A Journey Built on Unified Visibility and Automation
The Hawks have centralized their IT operations into a connected ecosystem that automates routine work; generates reliable operational and security data; and gives leadership real-time visibility across every endpoint, user, and system in the organization. This unified foundation enables faster decision-making, stronger security oversight, and the ability to support the live event operations at State Farm Arena. The shift lays the foundation for a data-driven IT operating model, enabling the Hawks to make faster decisions, streamline critical workflows, and support the rapid pace of live event operations.
Key Improvements and Benefits
The partnership has brought about several key improvements, including real-time visibility across game-day systems, faster and more reliable audit and identity controls, structured and data-driven IT service management, automated patching and improved endpoint governance, and a shift from reactive support to strategic IT planning. With consistent, reliable operational data across systems, the Hawks’ IT team can now focus on higher-value initiatives such as onboarding automation, asset life cycle management, and long-term operational planning.
The Future of the Partnership
The partnership gives the Hawks a scalable foundation for future innovation, with a shared focus on data, automation, and next-generation fan experience. The next phase of work will deepen automation, expand integrations, and further improve IT operations. The Hawks and ManageEngine are working together to accelerate the shift towards a more predictive and data-driven IT operating model, enabling the team to make faster decisions, streamline critical workflows, and support the rapid pace of live event operations.
About the Atlanta Hawks and ManageEngine
The Atlanta Hawks are committed to entertaining and uniting the city of Atlanta since 1968, with a focus on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the transformation of State Farm Arena into Georgia’s largest-ever voting precinct. ManageEngine is a division of Zoho Corporation and a leading provider of IT management solutions for organizations across the world, with a powerful, flexible, and AI-powered digital enterprise management platform that helps businesses get their work done from anywhere and everywhere—better, safer, and faster.
