Chongqing International Travel Agent Conference 2025: A Hub for Global Tourism Collaboration
Key Takeaways:
- Fifth Successful Edition: The Chongqing International Travel Agent Conference marked its fifth year, demonstrating its growing importance in the global tourism landscape.
- International Collaboration: The conference fostered collaboration with nearly 40 countries and regions through participation from consular officials, government representatives, travel agents, and more.
- Strategic Partnerships: Chongqing solidified its commitment to tourism development by signing cooperation agreements with international partners.
- Promotion and Innovation: The appointment of "2026 Chongqing Culture and Tourism Promotion Ambassadors" and the introduction of medical tourism initiatives signal Chongqing’s innovative approach to attracting global travelers.
- Enhanced Visitor Experience: New visa policies, accommodation improvements, and payment facilitation measures aim to make Chongqing a more welcoming and accessible destination.
The 2025 Chongqing International Travel Agent Conference commenced on November 5th, marking a significant milestone as its fifth successful iteration since its inception in 2018. This year’s event, orchestrated by the Chongqing Municipal Commission of Culture and Tourism Development with support from ten district and county governments, featured Fiji as the guest of honor. The conference attracted approximately 400 attendees, representing a diverse array of stakeholders from nearly 40 countries and regions. These included consular officials, government representatives, travel agents, airlines, industry associations, media personnel, and influential online personalities.
The opening ceremony served as a platform for Chongqing’s cultural and tourism organizations to forge strategic partnerships with international counterparts through the signing of multiple cooperation agreements. A noteworthy highlight was the inauguration of the Chongqing Professional Committee for Foreign-Language Tour Guides, aimed at enhancing the quality of tourist services. Furthermore, five international individuals were appointed as "2026 Chongqing Culture and Tourism Promotion Ambassadors," underscoring Chongqing’s commitment to leveraging global talent to promote its tourism offerings. The conference also delved into innovative approaches to international medical tourism and unveiled new entry facilitation policies designed to streamline inbound travel processes.
Zhao Shiqing, Deputy Director of the Standing Committee of the Chongqing Municipal People’s Congress, articulated Chongqing’s ambitious vision to establish itself as a globally recognized cultural and tourism destination. He emphasized the city’s dedication to fostering deeper global cooperation in the realm of cross-border tourism, recognizing the pivotal role of international partnerships in achieving this objective.
Keynote speeches delivered by esteemed figures further enriched the conference. Josaia Rayawa from Tourism Fiji lauded the shared vision of creating unforgettable travel experiences for tourists, highlighting the potential for collaborative efforts to elevate the tourism sector. Marcel Leijzer from UN Tourism commended Chongqing’s impressive tourism growth and acknowledged its significant potential on the global stage, positioning the city as a rising force in the international tourism market.
The event also incorporated policy briefings that provided detailed insights into new visa regulations, accommodation enhancements, and payment facilitation measures. These initiatives are designed to improve the overall visitor experience and make Chongqing a more attractive and accessible destination for international travelers. The streamlined processes and improved infrastructure aim to create a seamless and enjoyable journey for tourists, encouraging them to explore and appreciate the city’s unique offerings.
In recognition of their contributions to promoting Chongqing to global audiences, five international influencers hailing from the UK, Australia, Russia, Thailand, and the US were honored. These influencers have played a vital role in showcasing Chongqing’s attractions and culture to a wider audience through their online platforms, contributing to the city’s growing popularity as a tourist destination.
By facilitating diverse activities and fostering broad international participation, the 2025 Chongqing International Travel Agent Conference has effectively reinforced Chongqing’s standing as a world-class tourism destination. The event has also laid a solid foundation for future cooperation and sustained growth in inbound tourism, paving the way for the city to realize its full potential as a global tourism hub. The conference serves as a testament to Chongqing’s commitment to developing its tourism sector and attracting international visitors, driving economic growth and cultural exchange.
