Key Takeaways:
- Samsung’s Entertainment Companion zone at The First Look 2026 showcased the company’s latest visual display innovations, including the 130-inch Micro RGB TV and the Vision AI Companion.
- The Micro RGB 130" TV features a Timeless Frame design, Glare Free technology, and delivers 100% of the BT.2020 wide color gamut for accurate and life-like colors.
- The Vision AI Companion provides intelligent responses to casual, conversational prompts and can deliver detailed information about films, recommend music, and even place food orders.
- Samsung’s Art TV line-up includes The Frame and The Frame Pro, which can display over 5,000 works of art from museums and galleries around the world.
- The company’s gaming offerings include the Odyssey 3D monitor, which provides a glasses-free 3D gaming experience, and the Q Series All-in-One Soundbar, which features 13 built-in speakers and Sound Elevation technology.
Introduction to Samsung’s Entertainment Companion Zone
The Entertainment Companion zone at The First Look 2026 marked a new chapter in Samsung’s visual display evolution, building on nearly two decades as the world’s No. 1 TV brand. The space was divided into art, gaming, and entertainment sections, anchored by the incredible 130-inch Micro RGB TV and the Vision AI Companion. Samsung Newsroom stepped inside to see how hardware innovation and AI-driven visual intelligence come together to create new immersive experiences. With a focus on delivering greater comfort and enjoyment to everyday life, Samsung’s latest innovations aim to bring people closer to the action, whether it’s through stunning visual displays, immersive audio, or intelligent AI companions.
The Micro RGB 130" TV: A New Standard for Visual Excellence
The Micro RGB 130" TV made its debut at The First Look, and visitors were immediately struck by its scale and precision of color reproduction across varied content. The TV delivers 100% of the BT.2020 wide color gamut, certified by Verband der Elektrotechnik (VDE), to enable more accurate, life-like colors. The Micro RGB 130" also features Glare Free technology, which enables uniform image rendering without distracting reflections, earning it a CES Innovation Awards 2026 Best of Innovation honor. The TV’s Timeless Frame design reflects a modern evolution of Samsung’s TV legacy, preserving the Timeless Gallery concept first introduced at CES 2013. With its sleek and modern design, the Micro RGB 130" TV is sure to be a centerpiece in any living room.
Vision AI Companion: Revolutionizing Entertainment and Convenience
The Vision AI Companion area showcased the range of interactions available through the TV, from providing detailed information about films to recommending music based on mood and even placing food orders. First introduced in 2025, the Vision AI Companion now understands casual, conversational prompts and delivers intelligent responses, making it an indispensable companion for everyday life. With its ability to learn and adapt to individual preferences, the Vision AI Companion is poised to revolutionize the way we interact with our TVs and access entertainment. Whether you’re looking for recommendations, information, or simply want to control your TV with ease, the Vision AI Companion is the perfect solution.
Art TVs: Bringing the Gallery Experience Home
Samsung’s Art TV line-up, including The Frame and The Frame Pro, was showcased at The First Look, offering an immersive art experience in the comfort of one’s own home. The Frame 98" and The Frame Pro 85" feature Neo QLED picture quality with vivid clarity, and the built-in Wireless One Connect design simplifies installation. The OLED S95H TV, a CES Innovation Awards 2026 honoree, features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall. With over 5,000 works of art from museums and galleries around the world available for display, Samsung’s Art TVs are the perfect solution for art lovers and collectors. Whether you’re looking to elevate your living room with a stunning piece of art or simply want to explore the world of art from the comfort of your own home, Samsung’s Art TVs have something for everyone.
Gaming and Immersive Entertainment
The Odyssey 3D monitor, a revolutionary 6K 3D gaming monitor, invited visitors to experience their favorite games in new ways, with around 60 games available in 3D, including "The First Berserker: Khazan," "Stellar Blade," "Lies of P: Overture," and "Mongil: STAR DIVE." The Q Series All-in-One Soundbar, featuring 13 built-in speakers and Sound Elevation technology, delivered a cinematic sound experience, while the Sound Tower, equipped with a built-in telescopic handle and wheels, provided a portable and immersive audio experience. With its focus on innovation and immersion, Samsung’s gaming and entertainment offerings are sure to thrill gamers and entertainment enthusiasts alike. Whether you’re looking for a new way to experience your favorite games or simply want to elevate your home entertainment system, Samsung has something for everyone.
Personalized Entertainment and Audio Innovation
The new Tizen operating system enables personalized recommendations through expanded content discovery, while the Music Studio series of Wi-Fi speakers, created in collaboration with French designer Erwan Bouroullec, blends refined design with immersive audio. The Q Series All-in-One Soundbar features 13 built-in speakers and Sound Elevation technology, delivering a cinematic sound experience, while the Sound Tower provides a portable and immersive audio experience. With its focus on innovation and personalization, Samsung’s entertainment and audio offerings are sure to delight music lovers and entertainment enthusiasts alike. Whether you’re looking for a new way to discover music or simply want to elevate your home audio system, Samsung has something for everyone.
Next-Generation Technology and Innovation
The Micro LED 140" screen delivered lifelike visuals with exceptional clarity, while the AI Beauty Mirror, powered by on-device AI, signaled Samsung’s technology expansion into the beauty space. The Spatial Signage display form factor combines detailed 2D content with immersive 3D effects, using spatial optical technology to create a pronounced sense of depth. With its focus on innovation and pushing the boundaries of what is possible, Samsung’s next-generation technology is sure to amaze and delight. Whether you’re looking for a new way to experience entertainment or simply want to explore the latest advancements in technology, Samsung has something for everyone.
Conclusion and Future Developments
The Entertainment Companion zone at The First Look 2026 demonstrated Samsung’s commitment to delivering greater comfort and enjoyment to everyday life through innovative visual displays, AI-driven companions, and immersive entertainment experiences. With a range of products and features currently in development, Samsung aims to bring people closer to the action and provide new and exciting ways to experience entertainment. As the company continues to push the boundaries of what is possible, one thing is clear: the future of entertainment is bright, and Samsung is leading the way. With its focus on innovation, immersion, and personalization, Samsung is sure to remain at the forefront of the entertainment industry for years to come.
