Key Takeaways
- Former UFC champion Robbie Lawler has joined the board of directors of Xtreme One Entertainment, Inc., the parent company of Xtreme Fighting Championships (XFC)
- Lawler will advise XFC athletes on career management, branding, and media, with the goal of preparing them for a professional career in the UFC or other major promotions
- XFC plans to promote approximately 12 events in 2026, with a focus on developing talent and sending "pro-ready" fighters to the UFC
- The company has rebuilt its infrastructure following an SEC judgment for fraud against its former CEO and has launched a crowdfunding capital raise to increase operations
- Lawler’s experience and credibility will be invaluable in helping XFC achieve its goals and provide a path for young athletes to reach the biggest shows in MMA
Introduction to Robbie Lawler’s New Role
Former UFC champion Robbie Lawler has joined the board of directors of Xtreme One Entertainment, Inc., the parent company of Xtreme Fighting Championships (XFC), a regional MMA promotion focused on developing talent for bigger shows such as the UFC and PFL. Lawler, who retired from the UFC in 2023, will advise XFC athletes on career management, branding, and media, with the goal of preparing them for a professional career in the UFC or other major promotions. This move is a way for Lawler to stay involved in the sport he loves and give back to the next generation of fighters.
Xtreme One Entertainment, Inc. and its Goals
Xtreme One Entertainment, Inc. is a publicly traded company ($XONI) that has rebuilt its infrastructure following an SEC judgment for fraud against its former CEO Steve Smith Jr. in April. The company has launched a crowdfunding capital raise to increase operations and is focused on providing a path for young athletes to reach the biggest shows in MMA. With Lawler on board, XFC intends to promote approximately 12 events in 2026, split evenly between arena events and smaller "Young Guns" cards that focus on brand new talent. The company’s goal is to send fighters to the UFC who are "pro-ready" and have the skills and knowledge necessary to succeed at the highest level.
Lawler’s Experience and Credibility
Lawler (30-16) was inducted into the UFC’s Hall of Fame in 2025 and has a wealth of experience in the sport. He began fighting professionally at age 19 as a member of the infamous Miletich Fighting Systems gym in Bettendorf, Iowa, and won the UFC welterweight championship in 2014. His second fight against Rory MacDonald in July 2015 is recognized as one of the greatest fights in UFC history and was inducted into the UFC Hall of Fame’s Fight Wing in 2023. Lawler’s experience and credibility will be invaluable in helping XFC achieve its goals and provide a path for young athletes to reach the biggest shows in MMA.
XFC’s Plans for 2026
XFC COO Randel Aleman stated that the company wants to send guys to the UFC who are ready to rock and roll, and already know what a true professional is before they arrive there. The company’s focus on developing talent and providing a path for young athletes to reach the biggest shows in MMA is evident in its plans for 2026. With approximately 12 events scheduled, XFC will provide a platform for new and upcoming fighters to showcase their skills and gain experience. The company’s "Young Guns" cards will focus on brand new talent, giving young fighters the opportunity to gain experience and develop their skills in a professional setting.
Conclusion
In conclusion, Robbie Lawler’s joining of the board of directors of Xtreme One Entertainment, Inc. is a significant move for the company and the sport of MMA as a whole. Lawler’s experience and credibility will be invaluable in helping XFC achieve its goals and provide a path for young athletes to reach the biggest shows in MMA. With its focus on developing talent and providing a platform for new and upcoming fighters, XFC is well-positioned to become a major player in the world of MMA. As the company moves forward with its plans for 2026, it will be exciting to see how Lawler’s involvement helps shape the future of the sport.
