Key Takeaways
- MGA Entertainment has collaborated with WildBrain’s Strawberry Shortcake to launch a new collectible doll collection, L.O.L. Surprise! Loves The World of Strawberry Shortcake Tots.
- The collection features six scented dolls inspired by Strawberry Shortcake and her friends, each with a unique scent and accessories.
- The dolls are packaged in a Strawberry House ball that transforms into a 2-room playset, encouraging imaginative play and display.
- The collection is available for purchase at major retailers globally, including Target, Amazon, and Walmart, with an MSRP of $14.99.
- MGA Entertainment is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward.
Introduction to the Collaboration
MGA Entertainment, the company behind the global sensation L.O.L. Surprise!, has teamed up with WildBrain’s Strawberry Shortcake to bring fans a new and exciting collectible experience. The L.O.L. Surprise! Loves The World of Strawberry Shortcake Tots collection combines the surprise and unboxing experience of L.O.L. Surprise! with the vintage charm and scented fun of Strawberry Shortcake. This collaboration brings together two beloved brands to create a unique and playful experience that goes beyond the unboxing.
The Collection
The collection features six adorable L.O.L. Surprise! Tots inspired by Strawberry Shortcake and her "Berry Besties", including Blueberry Muffin, Orange Blossom, Huckleberry Pie, Lemon Meringue, and Lime Chiffon, and their adorable pets. Each doll is scented to match its Strawberry Shortcake character, offering a playful hint as fans unbox their surprise. The dolls are packaged in a Strawberry House ball that contains seven exciting surprises, including a doll, pet, fashions, hat, shoes, doll stand, and the strawberry ball itself. The packaging also transforms into a 2-room playset, featuring a cozy kitchen and bedroom for endless imaginative play and display.
The Partnership
According to Josh Hackbarth, Chief Marketing Officer at MGA Entertainment, the partnership between L.O.L. Surprise! and Strawberry Shortcake brings together two beloved brands to create a playful experience that combines modern collectible craze with classic, nostalgic storybook charm. Erin Morris, Global Franchise Strategy & Retail at WildBrain, adds that the collection offers a fresh, sensory-rich experience that kids, collectors, and long-time Strawberry Shortcake fans will love. The partnership is a perfect blend of innovation and creativity, bringing outrageous fun to kids and "kidults" globally.
About L.O.L. Surprise!
L.O.L. Surprise! is a brand focused on innovation and creativity, delivering the thrill of discovery through multiple layers of surprise. The brand ignites excitement at every turn, from unboxing to imaginative play, and empowers kids to unwrap magic, spark storytelling, and express themselves in bold, surprising ways. With its full system of play, L.O.L. Surprise! has become a global sensation, with a wide range of products and experiences that inspire imagination and creativity.
About MGA Entertainment
MGA Entertainment is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. The company is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. With a portfolio of original and licensed brands, including L.O.L. Surprise!, Little Tikes, Rainbow High, and Bratz, MGA is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality.
About Strawberry Shortcake
WildBrain’s Strawberry Shortcake is one of the world’s most-adored characters, with a history dating back to the 1970s. The brand has evolved over the years, with multiple animated series and specials, and a diverse array of sweet products and yummy experiences. Strawberry Shortcake is owned by WildBrain, a global leader in family entertainment. The brand continues to delight audiences across television, streaming, and digital platforms globally, with a wide range of products and experiences that capture the hearts of millions.
Availability and Conclusion
The L.O.L. Surprise! Loves The World of Strawberry Shortcake Tots collection is now available for purchase at major retailers globally, including Target, Amazon, and Walmart, with an MSRP of $14.99. To stay up to date with the latest news and content, visit the official website LOLSurprise.com and social media platforms: Instagram, Twitter, TikTok, Facebook, and YouTube. Don’t miss your chance to collect all the scented dolls and bring home the sweetest surprise of the season!
