Key Takeaways:
- TOCA Social, a soccer entertainment and dining venue, is set to open on March 6 at Grandscape in The Colony.
- The concept features "Social Boxes" where guests can play soccer games without needing cleats, jerseys, or experience.
- TOCA Social aims to make soccer a social and accessible sport, with technology that tracks stats and a global street food menu.
- The venue has partnered with Major League Soccer to grow soccer play and fandom in the United States.
- Reservations are now available for guests to make at TOCA Social’s website.
Introduction to TOCA Social
TOCA Social, a revolutionary soccer entertainment and dining venue, is set to host its grand opening on Friday, March 6, at Grandscape in The Colony. This innovative concept is designed to make soccer a social and accessible sport, where guests can enjoy a unique experience without needing cleats, jerseys, or prior experience. Founded by two-time U.S. World Cup veteran and Major League Soccer player Eddie Lewis, TOCA Social aims to bring a globally-acclaimed soccer entertainment destination to the United States.
The Concept and Technology
The concept features "Social Boxes" where guests can play games that are similar to a golf range or batting cage, but with a soccer twist. The social boxes will deliver soccer balls with technology that tracks stats, making the sport more accessible and fun for everyone. This technology is designed to make the game more engaging and social, allowing guests to compete with friends and family in a relaxed and enjoyable environment. According to Lewis, "TOCA was born from my obsession with the technical side of the game and the belief that a soccer ball should be at everyone’s feet." With this technology, TOCA Social is poised to revolutionize the way people experience soccer.
Accessibility and Inclusivity
TOCA Social is committed to making soccer a sport that is accessible to everyone, regardless of skill level or experience. As Abby Wambach, former USWNT player and TOCA board member, notes, "Soccer is the ultimate unifier, but for too long, the ‘entry fee’ was being a pro-level athlete." TOCA Social is changing this narrative by providing a platform where people of all ages and skill levels can come together and enjoy the sport. The venue’s global street food menu and signature Pitch Invader cocktail add to the social and festive atmosphere, making it an ideal destination for families, friends, and soccer fans alike.
Partnerships and Future Plans
TOCA Social has partnered with Major League Soccer to further its goal of growing soccer play and fandom in the United States. This partnership is a significant step towards achieving TOCA Social’s mission of making soccer a social and accessible sport. With the 2026 FIFA World Cup set to take place across parts of North Texas and other cities in North America, TOCA Social is well-positioned to capitalize on the growing interest in soccer. As Alex Harman, TOCA Social’s president, notes, "Our goal is to transform the game. Every element has been designed to make soccer the most social and accessible sport in Dallas."
The Venue and Experience
The TOCA Social venue will be filled with TV screens for guests to enjoy live soccer matches, adding to the electric atmosphere. The global street food menu will feature dishes such as Birria Tacos and Spicy Fried Chicken, paired with the bar’s signature Pitch Invader cocktail. With its unique blend of soccer, food, and entertainment, TOCA Social is set to become a must-visit destination for soccer fans and non-fans alike. As Lewis notes, "We’ve created a place where the skill of the pros meets the energy of a world-class night out." Reservations are now available for guests to make at TOCA Social’s website, and the venue is expected to be a huge hit with soccer enthusiasts and families looking for a fun and unique experience.
Conclusion and Future Outlook
In conclusion, TOCA Social is a game-changer in the world of soccer entertainment. With its innovative concept, cutting-edge technology, and commitment to accessibility and inclusivity, TOCA Social is poised to revolutionize the way people experience soccer. As the 2026 FIFA World Cup approaches, TOCA Social is well-positioned to capitalize on the growing interest in soccer and become a leading destination for soccer fans and non-fans alike. With its unique blend of soccer, food, and entertainment, TOCA Social is set to become a must-visit destination in the Dallas area, and its impact is likely to be felt far beyond the local community.
