Key Takeaways:
- Family Entertainment Group (FEG) launched the Prizes with Purpose campaign, a holiday initiative that encourages guests to donate Prize Tickets to support children and families in need.
- Over 2.6 million Prize Tickets were donated by guests across FEG’s nationwide network, resulting in over 2,000 brand new toys and gifts for children.
- The initiative benefits Toys for Tots and other local charity partners in the communities FEG serves.
- The campaign began in 2018 at FEG’s Kalahari Wisconsin Dells location and has grown into a company-wide tradition.
- FEG’s guests, on-site arcade team members, and partner venues played a crucial role in the campaign’s success, embodying the company’s Lead With Heart value.
Introduction to Prizes with Purpose
The holiday season is a time for giving, and Family Entertainment Group (FEG) has found a way to make giving back easy and fun for its guests. The company’s Prizes with Purpose campaign, which took place from November 28 to December 15, allowed guests to donate their Prize Tickets to support children and families in need. This initiative is a great example of how a company can use its resources to make a positive impact on the community. By donating their Prize Tickets, guests were able to contribute to a good cause and help make a difference in the lives of those in need.
The Impact of Prizes with Purpose
The results of the Prizes with Purpose campaign are impressive, with over 2.6 million Prize Tickets donated by guests across FEG’s nationwide network. These donations were redeemed into over 2,000 brand new toys and gifts for children, which were then distributed to Toys for Tots and other local charity partners. This is a significant contribution, and it demonstrates the power of collective giving. By making it easy for guests to donate their Prize Tickets, FEG was able to channel the spirit of the season into tangible support for local communities. The fact that the campaign was able to provide over 2,000 gifts to children in need is a testament to the generosity of FEG’s guests and the effectiveness of the initiative.
The Origins of Prizes with Purpose
The Prizes with Purpose campaign has its roots in a moment of generosity at FEG’s Kalahari Wisconsin Dells location in 2018. A guest asked how they could use their Prize Tickets to help families in need, and this sparked the idea for the initiative. Since then, the campaign has grown into a company-wide tradition, with locations across the country participating. This is a great example of how a small idea can grow into something much bigger and more impactful. The fact that the campaign has become an annual tradition is a testament to the company’s commitment to giving back to the community.
The Role of Guests and Partners
The success of the Prizes with Purpose campaign is due in large part to the guests who donated their Prize Tickets. By choosing to donate, these guests helped to make a real difference in the lives of children and families in need. FEG also extends its thanks to its on-site arcade team members, who played a crucial role in bringing the program to life. The company’s partner venues also hosted the campaign, and their support was essential to its success. The fact that so many people and organizations came together to make the campaign a success is a testament to the power of collaboration and community spirit.
Conclusion and Future Plans
The Prizes with Purpose campaign is a shining example of how a company can use its resources to make a positive impact on the community. By making it easy for guests to donate their Prize Tickets, FEG was able to channel the spirit of the season into tangible support for local communities. The company’s Lead With Heart value is evident in the way that it has embodied the spirit of giving and generosity. As the campaign continues to grow and evolve, it will be exciting to see the impact that it has on the communities that FEG serves. With the support of its guests, on-site arcade team members, and partner venues, the Prizes with Purpose campaign is sure to continue making a difference in the lives of those in need.
