Key Takeaways
- Dolby is redefining the way entertainment is created, delivered, and experienced through its latest innovations at CES 2026
- Dolby and Peacock have partnered to bring Dolby’s full suite of advanced picture and sound innovations to streaming experiences
- Dolby is expanding its presence in home entertainment with the introduction of the LG Sound Suite and Dolby Vision 2
- Over 35 global auto brands have adopted Dolby Atmos, with more than 150 car models featuring the immersive audio experience
- Dolby is leveraging CES to showcase the future of in-car entertainment, including seamless experiences with Apple CarPlay and aftermarket in-dash receivers
Introduction to Dolby’s Innovations
Throughout the week, Dolby brings to life the latest innovations shaping how people watch, listen, and enjoy their favorite entertainment. At the 2026 Consumer Electronics Show (CES), Dolby Laboratories will spotlight its latest innovations, demonstrating how Dolby technologies are redefining the way entertainment is created, delivered, and experienced. With Dolby, picture quality will become more vibrant and dynamic, in-car entertainment will feel more immersive, and streaming will bring audiences closer to the action than ever before.
Redefining Entertainment with Dolby
At CES 2026, Dolby is demonstrating how it is redefining the way entertainment is created, delivered, and experienced. According to John Couling, Senior Vice President of Entertainment at Dolby Laboratories, "At Dolby, we’re building technologies and partnerships that make premium experiences accessible to all, expanding how and where audiences can enjoy their favorite content." From the living room to the car and beyond, Dolby is bringing visions to life for creators across film, music, sports, and social, reimagining how people see, hear, and feel entertainment.
Dolby and Peacock Partnership
Dolby and Peacock have set a new standard for streaming experiences, with Peacock becoming the first streamer to embrace Dolby’s full suite of advanced picture and sound innovations. This first-of-its-kind technology integration marks a major milestone in streaming entertainment, extending Dolby’s unmatched combination of sight and sound innovation across Peacock’s wide-ranging portfolio of blockbuster movies, acclaimed originals, and marquee live sports and events. Peacock will begin by extending the availability of Dolby Vision and Dolby Atmos across live sports over the coming year, including Sunday Night Football, NBA, and MLB.
Expanding Home Entertainment with Dolby
Dolby is expanding its presence in home entertainment with the introduction of the LG Sound Suite, a modular home audio system powered by Dolby Atmos FlexConnect. This technology delivers a simpler, more flexible, cinematic Dolby Atmos sound experience, with up to 27 different speaker configurations. Additionally, Dolby has announced a growing lineup of TV manufacturers bringing Dolby Vision 2 to their latest televisions, including Hisense, TCL, and TP Vision. Dolby Vision 2 is designed to meet the evolving expectations of today’s viewers and unlock the full potential of modern televisions.
Dolby Atmos in the Automotive Industry
Over 35 global auto brands have adopted Dolby Atmos, with more than 150 car models featuring the immersive audio experience. Dolby is leveraging CES to showcase the future of in-car entertainment, including seamless experiences with Apple CarPlay and aftermarket in-dash receivers. Mercedes-Benz is one of the first automakers to enable Spatial Audio with Dolby Atmos in Apple CarPlay, with support available across its latest lineup. Pioneer’s SPHERA represents the next chapter in this accessibility story, as the world’s first aftermarket in-dash receiver to feature Dolby Atmos, extending the reach of Dolby Atmos beyond new vehicle purchases.
The Future of Dolby
CES 2026 marks the beginning of a defining year for Dolby. As the entertainment landscape continues to evolve, Dolby remains focused on shaping what comes next—advancing technologies in step with how audiences engage with content, and delivering experiences designed to feel more immersive, intuitive, and connected. With its latest innovations and partnerships, Dolby is redefining the way entertainment is created, delivered, and experienced, and is poised to continue leading the industry in immersive entertainment experiences. For the latest Dolby news and what’s ahead, visit News.Dolby.com.
