Key Takeaways:
- Alliance Entertainment launches Alliance Authentic, a premium platform for creating and trading authentic, certified, and investment-grade vinyl collectibles.
- Alliance Authentic introduces The Ultimate Vinyl Collectible, a limited edition, individually numbered, and permanently encapsulated vinyl record.
- The platform features a peer-to-peer marketplace, digital authentication, and blockchain-based ownership tracking.
- Alliance Authentic aims to provide a trusted and secure environment for collectors to buy, sell, and trade vinyl collectibles.
- The platform is designed to serve both collectors and a growing resale market where authenticity and provenance matter.
Introduction to Alliance Authentic
Alliance Entertainment, the world’s largest distributor of vinyl records and a leading curator of physical entertainment products and collectibles, has launched Alliance Authentic, a new premium platform built to create authentic, certified, investment-grade vinyl collectibles and a trusted marketplace where collectors can buy, sell, and trade them globally. Alliance Authentic allows fans and collectors to own and preserve a protected piece of music history, with the music, moment, and preservation mattering. The platform is designed for the growing global market for collectibles, introducing The Ultimate Vinyl Collectible, uncirculated vinyl records that are authenticated at the source, released as limited collectible editions, permanently encapsulated, digitally verified, and individually numbered.
Alliance Authentic’s Features and Benefits
Alliance Authentic is built on absolute trust, with records sourced directly from music labels and authorized distributors, ensuring 100% authenticity before they are ever sealed. The platform certifies, numbers, and preserves the records forever, creating a complete collectible ecosystem that combines authenticated sourcing, museum-quality preservation, individual numbering, digital verification, and a peer-to-peer resale marketplace. Each Alliance Authentic release is produced as a defined, limited collectible edition, with every individual vinyl permanently numbered at the time of encapsulation, creating scarcity and long-term value. The platform also features permanent encapsulation and presentation, with each collectible sonically sealed in an acrylic case, protecting the vinyl from handling, wear, environmental exposure, and tampering.
Digital Authentication and Marketplace Infrastructure
Alliance Authentic includes an embedded digital NFC chip powered by Endstate, using blockchain infrastructure built on Base, to record each collectible’s authenticity and ownership history in a tamper-resistant database tied directly to the physical item. Collectors can verify the authenticity of their exact numbered copy, confirm sourcing from authorized music labels and distributors, and view validated ownership history over time by tapping the NFC chip with a smartphone. The platform also enables collectors to buy, sell, and make offers on certified authentic vinyl directly on AllianceAuthentic.com, with Endstate’s patented authentication technology allowing sellers to authenticate their records during the listing process, ensuring absolute confidence in the authenticity of all listings in the marketplace.
Strategic Fit and Availability
Alliance Authentic builds on Alliance Entertainment’s decades-long leadership in vinyl distribution and physical media, with deep relationships across music labels, distributors, and manufacturing partners. The platform introduces a recurring, high-margin marketplace model through transaction commissions on secondary sales, aligning Alliance Authentic with leading collectible and alternative-asset platforms. Alliance Authentic collectibles are available exclusively at www.AllianceAuthentic.com, where collectors can explore available releases, view sold-out editions, and participate in the resale marketplace. The company also intends to support its retail partners by enabling authorized retailers to purchase and resell select limited-edition collectibles in their physical and online stores.
About Alliance Entertainment and Alliance Authentic
Alliance Entertainment is a premier distributor and fulfillment partner for the entertainment and pop culture collectibles industry, offering the largest selection of physical media in the market. Alliance Authentic is a premium collectible platform dedicated to preserving entertainment history through authentic, certified, encapsulated, and individually numbered collectibles. Each release is sourced directly from music labels, studios, and brands, digitally authenticated, and designed for long-term ownership and resale. The company’s growing collectibles portfolio includes Handmade by Robots, a stylized vinyl figure line featuring licensed characters from leading entertainment franchises. With a vast catalog of licensed merchandise, toys, retro gaming products, and collectibles, Alliance serves over 35,000 retail locations and powers e-commerce fulfillment for leading retailers.
Forward-Looking Statements and Investor Information
Certain statements included in this press release are forward-looking statements, which are subject to risks and uncertainties. These statements are based on various assumptions and are not predictions of actual performance. Actual events and circumstances may differ from assumptions, and the company’s financial condition and results of operations may be affected by various factors, including changes in applicable laws or regulations, increased competition, and geopolitical risk. For investor inquiries, please contact Dave Gentry at RedChip Companies, Inc. A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8ce41303-42b8-4f53-a130-64def9b5680d.
