Key Takeaways
- The Canadian Olympic Committee (COC) and McCain Foods have announced a new partnership, naming McCain the Official French Fry Partner of Team Canada through Milano Cortina 2026 and Los Angeles 2028.
- The partnership aims to create a lasting impact for Team Canada athletes and the broader Canadian sport system for years to come.
- McCain is launching a nationwide initiative, the McCain Golden Gallery, to collect videos, photos, and messages of support from Canadians across the country.
- Canadians can participate in the initiative by sharing and tagging @McCainCanada on social media, and visiting the McCain FryDay Fanzone in Toronto.
- The partnership is designed to bring Canadians together and create a sense of community and pride in supporting Team Canada.
Introduction to the Partnership
The Canadian Olympic Committee (COC) and McCain Foods have announced a new partnership, naming McCain the Official French Fry Partner of Team Canada through Milano Cortina 2026 and Los Angeles 2028. This partnership brings together two iconic Canadian brands who each have a longstanding history of bringing communities and families together. The long-term commitment is designed to create a lasting impact for Team Canada athletes and the broader Canadian sport system for years to come. The partnership is a natural fit, as both organizations share a passion for bringing people together and creating memorable moments.
The McCain Golden Gallery Initiative
As part of this new partnership, McCain is launching a nationwide initiative celebrating "golden" Olympic moments that unite Canadians, both on and off the podium, reinforcing that Cheering Together Is Golden. The McCain Golden Gallery is a digital platform that aims to create the biggest cheer for Team Canada by collecting videos, photos, and messages of support from Canadians across the country. Canadians from coast to coast to coast can get their cheers included in the McCain Golden Gallery, from the Opening Ceremony on February 6th to the Closing Ceremony on February 22nd, by sharing and tagging @McCainCanada on social media, in exchange for a digital coupon for a free McCain fries product. This initiative is a great way for Canadians to show their support for Team Canada and be a part of the Olympic experience.
The McCain FryDay Fanzone
Throughout the Games, those in Toronto can visit the McCain FryDay Fanzone: an immersive, Team Canada-themed pop-up space located at 2 Queen Street West. Visitors of the McCain FryDay Fanzone can record videos and snap photos of support in one of two eye-catching Cheer Pods that will be featured in the McCain Golden Gallery, and enjoy complimentary McCain fry dishes inspired by the upcoming Games. The McCain FryDay Fanzone is a fun and interactive way for Canadians to engage with the Olympic Games and show their support for Team Canada. The Fanzone will be a hub of activity, with Canadians coming together to cheer on their favorite athletes and enjoy some delicious McCain fries.
McCain Commercial and Partnership Details
Canadians can also look out for a McCain commercial playing throughout the Games featuring Team Canada alpine skier Laurence St-Germain and her father. The commercial is a heartwarming tribute to the power of family and community, and highlights the importance of supporting Team Canada. "McCain has long believed that the simplest moments — like sharing a plate of fries — can bring people together," says Mike Embir, Marketing Director at McCain Foods. "The Olympic Games create those same shared moments of pride and connection. As a proudly Canadian company, we’re honoured to partner with the Canadian Olympic Committee to help Canadians come together from coast to coast to coast to cheer on Team Canada, one moment — and one golden fry — at a time."
Reaction from the Canadian Olympic Committee
"We are thrilled to welcome McCain to Team Canada ahead of Milano Cortina 2026," said Jacqueline Ryan, Chief Brand and Commercial Officer of the COC and CEO of the Canadian Olympic Foundation. "This is an exciting new partnership with an iconic Canadian brand, and we can’t wait to see the lasting impact this partnership will have on all Team Canada athletes and on sport in Canada." The partnership is a significant one, and is expected to have a major impact on the Canadian sport system. The COC is committed to creating a safe, inclusive, and barrier-free sport environment, and the partnership with McCain is an important step towards achieving this goal.
About McCain Foods and the Canadian Olympic Committee
About McCain Foods: McCain Foods Limited is a family-owned business founded in 1957 in Florenceville, New Brunswick, Canada. Today, the company is one of the world’s largest manufacturers of frozen potato products and a global leader in prepared appetizers and snacks. Its products can be found in restaurants and retail stores in more than 160 countries around the world. The company has major production, retail and corporate operations around the world, employs approximately 22,000 people, operates 49 production facilities on six continents, partners with 4,400 farmers and generates annual sales in excess of $16 billion CAD. About the Canadian Olympic Committee: The Canadian Olympic Committee believes sport has the power to transform Canada. Team Canada 2035 is our commitment to safe, inclusive, barrier-free sport so more young people can play and stay in sport. We will achieve that through a relentless focus on Podium, Play and Planet, so the next generation of Canadian athletes can achieve their Olympic dreams. Learn more at olympic.ca.
