A Life of Reels and Rewards: Leonard Schein’s Journey in Film and Philanthropy

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A Life of Reels and Rewards: Leonard Schein’s Journey in Film and Philanthropy

Key Takeaways:

  • Leonard Schein, a trained psychologist and film buff, has been named to the Order of Canada for his contributions to culture and philanthropy.
  • Schein is the founder of the Vancouver International Film Festival (VIFF) and has been involved in numerous charitable causes, including the Canadian Cancer Society and Ecojustice.
  • He is one of 13 British Columbians to receive the honor, which recognizes outstanding achievements and service to the country.
  • The other recipients include notable figures in fields such as neuroscience, law, music, and education.

Introduction to Leonard Schein
Leonard Schein, a psychologist and film enthusiast from Los Angeles, has been recognized for his significant contributions to Canadian culture and philanthropy. Schein, who moved to Canada during the Vietnam War, has been named to the Order of Canada, one of the country’s highest honors. He is being recognized not only for his work in promoting international film, but also for his tireless efforts in supporting various charitable causes and social justice initiatives. In an interview with CBC, Schein expressed his pride and gratitude for the recognition, saying, "I feel very proud to be honoured by Canada this way."

Schein’s Passion for Film
Schein’s love for international film can be traced back to his student days at Stanford University, where he would often watch films from around the world at the campus theatre for just 25 cents. This exposure to diverse cinematic experiences had a profound impact on him, and he soon found himself missing the variety of films he had access to when he moved to Canada. At the time, the Canadian film scene was dominated by Hollywood productions, and Schein saw an opportunity to bring more international films to the country. This passion for film would eventually lead him to found the Vancouver International Film Festival (VIFF) in 1982.

The Founding of VIFF
Schein’s journey to establishing VIFF began in 1978, when he approached the owner of the Ridge Theatre in Kitsilano, Vancouver, about subleasing the venue to show films he was interested in. This marked the first step towards owning multiple theatres in Vancouver and launching VIFF, which has since become a prominent cultural event in the city. However, Schein faced initial resistance from central Canada, with Telefilm Canada rejecting his funding application, citing the existence of the Toronto Film Festival as a reason why a film festival in Vancouver was unnecessary. Despite this setback, Schein persevered, and VIFF has gone on to become a celebrated platform for international cinema.

Philanthropic Work
While Schein’s contributions to the film industry are notable, he is perhaps most proud of his philanthropic work. He has been involved with numerous charitable organizations, including the Canadian Cancer Society, Coast Mental Health Foundation, and Ecojustice. Schein has also served as chair of the Canadian Cancer Society and has been recognized for his tireless efforts in supporting social justice causes. When asked about his achievements, Schein humbly deflects attention from his film career, instead highlighting his work in making Canada a better place for all.

Other Recipients of the Order of Canada
Schein is one of 13 British Columbians to be named to the Order of Canada, a list that includes notable figures from various fields. Children’s entertainer Raffi Cavoukian, neuroscientist Adele Diamond, and forensic nursing pioneer Sheila Dawn Early are among the recipients. Other notable individuals include neurologist Janice Eng, legal scholar James Hathaway, and music journalist Nardwuar the Human Serviette. The Order of Canada recognizes outstanding achievements and service to the country, and these individuals have made significant contributions to their respective fields, inspiring others through their work and dedication.

Conclusion
Leonard Schein’s recognition as a member of the Order of Canada is a testament to his tireless efforts in promoting culture and supporting social justice causes. As the founder of VIFF and a dedicated philanthropist, Schein has made a lasting impact on Canadian society. His story serves as an inspiration to others, highlighting the importance of perseverance and dedication to one’s passions. As Schein looks to the future, he can take pride in knowing that his work has been recognized and valued by the country he has called home for many years.

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