Key Takeaways– USA Field Hockey has renewed its partnership with WRAPPIT WRAPPIT, extending a relationship that began in 2024.
- The Original Lucky Grip™ brand will continue to provide exclusive member discounts on its chamois overwraps and custom team apparel.
- Founder Sarah Kocmond, a former player, coach, and current Chair of the USA Field Hockey Foundation Board, drives the company’s mission.
- The renewal aligns with long‑term goals tied to the LA28 Olympic Games and broader sport‑growth initiatives.
- Stakeholders can expect continued athlete support, increased sponsorship visibility, and expanded marketing collaborations.
Organization Overview
USA Field Hockey stands as the national governing body for the sport in the United States. Established to promote, develop, and advance field hockey at every level—from grassroots clubs to the elite national teams—the organization coordinates competition, coaching education, and athlete development across the country. Its mission hinges on fostering participation, nurturing talent, and showcasing the United States’ competitive presence on the international stage. By partnering with entities that share its commitment to equity, inclusivity, and sport integrity, USA Field Hockey amplifies its outreach to athletes, coaches, officials, and families, ensuring that the sport’s growth is both sustainable and widely accessible.
Founding Story and Vision
WRAPPIT WRAPPIT emerged from the entrepreneurial spirit of Sarah Kocmond, a lifelong field hockey player, coach, and visionary. In 2024, Kocmond launched the Original Lucky Grip™, a brand that revolutionized field hockey equipment by introducing distinctive chamois overwraps and custom team programs. At its core, the brand operates on a simple philosophy: athletic excellence is the product of skill, preparation, and a dash of good fortune. This belief has guided WRAPPIT WRAPPIT’s design of high‑performance protective gear that enhances player safety while reinforcing team identity. The company’s dedication to community service—through sponsorships, educational initiatives, and product innovation—has positioned it as a trusted partner for athletes seeking both functional superiority and a personal touch in their equipment.
Renewed Sponsorship Agreement
The renewed sponsorship agreement between USA Field Hockey and WRAPPIT WRAPPIT marks a significant milestone in their collaborative journey. Originally launched as a modest startup partnership focused on a single national association, the agreement has matured into a multi‑year commitment that underscores mutual confidence in each other’s strategic vision. Under the renewed terms, USA Field Hockey members will continue to enjoy exclusive savings on WRAPPIT WRAPPIT’s trademark chamois overwraps and bespoke team apparel, reinforcing the brand’s market presence within the sport. This extension not only secures financial and material support for national programs but also signals a long‑term alignment toward expanding the sport’s visibility, talent pipelines, and commercial opportunities across the United States.
Member Benefits and Discount Access
For USA Field Hockey members, the continued sponsorship translates into tangible advantages, most notably a 25 % discount on WRAPPIT WRAPPIT products accessible via the organization’s Member Account and the In The Circle app. This discount enables athletes and teams to obtain premium protective gear at reduced cost, facilitating greater equipment turnover and allowing clubs to redirect budgetary resources toward coaching, facility upgrades, and youth outreach programs. Moreover, the partnership supports the provision of exclusive promotional offers, limited‑edition team designs, and co‑branded merchandise, thereby enriching the overall member experience and deepening engagement with the sport’s ecosystem.
Strategic Alignment and Growth Initiatives
Beyond immediate financial incentives, the renewed alliance is anchored in a shared commitment to sport‑wide development initiatives. Both parties are investing in grassroots outreach, coaching certification programs, and talent identification pathways aimed at cultivating the next generation of elite players. By linking sponsor support to measurable growth metrics—such as increased youth participation rates, expanded club memberships, and enhanced performance outcomes for national teams—the partnership exemplifies a model of corporate responsibility that intertwines commercial objectives with genuine community impact. This strategic focus positions WRAPPIT WRAPPIT as an essential catalyst for widening field hockey’s appeal across diverse demographic segments.
LA28 and Long‑Term Vision
Looking ahead to the Los Angeles 2028 Olympic Games, the sponsorship renewal aligns directly with the broader ambitions of both USA Field Hockey and WRAPPIT WRAPPIT to position field hockey within the global sporting spotlight. The partnership’s forward‑looking components include targeted campaigns that leverage the Olympic cycle to attract new fans, secure media exposure, and inspire aspiring athletes. By synchronizing marketing efforts with the LA28 timeline, the organizations aim to capitalize on heightened public interest, drive ticket sales for upcoming competitions, and reinforce the sport’s relevance on an international stage. This synergy not only promises short‑term promotional gains but also establishes a lasting legacy of athlete empowerment and sport advocacy beyond 2028.
Marketing, Brand Exposure and Community Impact
The renewed collaboration also serves as a powerful platform for brand amplification and community engagement. WRAPPIT WRAPPIT will continue to showcase its products through USA Field Hockey‑sponsored events, social‑media activations, and co‑branded content streams that reach millions of followers across multiple digital channels. These initiatives are designed to enhance brand visibility, foster deeper connections with fans, and create meaningful storytelling opportunities that highlight athlete journeys, product innovations, and the spirit of the sport. Additionally, the partnership supports a series of community clinics, school outreach programs, and charity drives that leverage the brand’s reach to promote inclusivity, health, and active lifestyles among underserved populations.
Leadership Reflections and Closing Thoughts
Sarah Kocmond, founder of WRAPPIT WRAPPIT and Chair of the USA Field Hockey Foundation Board of Trustees, emphasized the renewal as a testament to shared values and mutual respect. “Field hockey has been woven into my life since I first started playing in eighth grade,” she remarked, underscoring the personal and professional motivations that drove the brand’s inception. Her sentiments are echoed by Ginger Wheerer, USA Field Hockey’s Commercial Partnership Manager, who highlighted the importance of sustained investment from partners like WRAPPIT WRAPPIT in fueling the sport’s growth trajectory. The collective endorsement from both leadership teams affirms a bright future for field hockey in the United States, positioning it as a vibrant, expanding sport poised for continued success on the global stage.