Key Takeaways
- Pull‑Ups® introduces Learning Layer™ technology, a training‑pant innovation that briefly feels wet before drying to help toddlers distinguish wet from dry sensations.
- The technology is dermatologist‑tested, safe for sensitive skin, and retains the brand’s leak‑protection and re‑fastenable side features.
- Actress and mom Kylie Kelce partners with Pull‑Ups to showcase real‑life potty‑training experiences through her series Not Gonna Lie.
- Pull‑Ups expands its animated spokes‑characters, Terd and Yureen, to represent the emotional ups and downs of training.
- The new Pull‑Ups with Learning Layer™ is now available nationwide at Target, Walmart, Amazon, and other retailers.
Introduction to Pull‑Ups Learning Layer Technology
Pull‑Ups®, a leader in potty‑training products for nearly forty years, has unveiled Learning Layer™, a novel advancement aimed at one of parenting’s most unpredictable milestones. The innovation reimagines the training pant by incorporating a special layer that momentarily holds fluid, giving toddlers a noticeable wet sensation before the liquid is absorbed into the absorbent core. This brief wet‑then‑dry experience is designed to help children learn the difference between feeling wet and dry, a foundational skill for successful potty training. By turning everyday accidents into teachable moments, Pull‑Ups aims to build what it calls “Big Kid® Confidence” in young learners.
How Learning Layer Works: Sensation of Wetness then Dryness
The Learning Layer™ functions by temporarily retaining urine in a thin, sensory‑focused stratum that sits just beneath the pant’s outer surface. When a child has an accident, the fluid sits in this layer for a few seconds, allowing the toddler to feel the wetness against their skin. After this short interval, the liquid moves into the core where it is locked away, leaving the surface feeling dry again. This cycle provides a clear, repeatable cue that differentiates wet from dry without causing prolonged discomfort or skin irritation. The layer has undergone dermatologist testing to ensure it remains gentle on sensitive skin, maintaining Pull‑Ups’ reputation for safety and comfort.
Executive Commentary: Dan Jackson on the Innovation
Dan Jackson, North American Vice President of Pull‑Ups, emphasized the developmental significance of the new technology. He stated, “The Pull-Ups Learning Layer is an important innovation in how we help toddlers learn one of the most essential early skills – potty training, while understanding the difference between feeling wet and dry.” Jackson noted that by making the wet sensation more noticeable while still delivering the reliable protection families expect, the product transforms routine moments into meaningful learning opportunities. He added that this approach supports the brand’s goal of fostering confidence and independence in children as they navigate the potty‑training journey.
Kylie Kelce Partnership and Personal Experience
To bring the Learning Layer™ to life, Pull‑Ups has teamed up with Kylie Kelce, mother of four and host of the Wave Original series Not Gonna Lie. Kelce is known for her candid, unfiltered take on parenting, and she draws from her own potty‑training experiences to illustrate the real, often messy realities families face. In the partnership, Kelce will appear in promotional content that highlights both the challenges and victories of training, using her platform to show how the new technology can ease the process. Her involvement aims to resonate with parents who appreciate honesty and practical solutions over idealized portrayals of childhood milestones.
Kelce’s Quote on Potty Training Challenges
Kelce shared her personal perspective on the innovation, saying, “Potty training will humble you – fast. I’ve learned that every kid is different, but anything that helps them understand what’s happening, and makes those moments a little less messy, is a win.” She continued, “Pull‑Ups have always been part of my potty‑training routine, but Learning Layer™ is a total game changer this time around by helping my kid learn the difference of feeling wet from dry.” Her endorsement underscores the product’s potential to reduce frustration for both children and caregivers while promoting a clearer bodily awareness during training.
Continued Features of Pull‑Ups Training Pants
Beyond the Learning Layer™, Pull‑Ups retains the core features that have made it a trusted choice for parents. The training pants maintain re‑fastenable sides, allowing quick and easy changes even when a toddler is on the move. Beloved Disney© graphics adorn the pants and fade when wet, providing a visual cue that reinforces the learning experience. Additionally, the absorbent core continues to offer leak protection, ensuring that even the occasional accident remains contained and manageable. These familiar elements work in concert with the new sensory layer to create a comprehensive training solution.
Expansion of Animated Spokes Characters: Terd and Yureen
As part of the Learning Layer launch, Pull‑Ups is broadening the role of its animated spokes‑characters, Terd and Yureen. Terd, the more cautious of the duo, embodies the “uh‑oh” moments of doubt and hesitation that often accompany potty training. Yureen, in contrast, radiates confidence, optimism, and encouragement, representing the forward‑moving spirit that keeps families motivated. Together, the characters illustrate the full emotional spectrum of the training journey, making the experience feel relatable, less intimidating, and even a touch humorous. By personifying both the challenges and triumphs, Pull‑Ups hopes to help parents feel supported and understood throughout the process.
Availability and Where to Purchase
Pull‑Ups with Learning Layer™ technology is now available at retailers nationwide, including major chains such as Target, Walmart, and Amazon, as well as various grocery and drugstore outlets. Parents can also learn more about the product and find purchasing options by visiting the official website, Pull‑Ups.com, or following the brand’s social media channels for updates, tips, and promotional content. The wide distribution ensures that families across the country can access the innovation easily as they embark on or continue their potty‑training efforts.
About Kimberly‑Clark
Kimberly‑Clark (NASDAQ: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries and territories. The company’s portfolio includes market‑leading names such as Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull‑Ups, Goodnites, Intimus, Plenitud, Sweety, Softex, Viva, and WypAll, holding No. 1 or No. 2 share positions in roughly 70 countries. Kimberly‑Clark’s purpose is to deliver “Better Care for a Better World,” a commitment reflected in its investment in sustainable practices that support a healthy planet, strengthen communities, and ensure long‑term business viability. For more information on the company’s 150‑year history of innovation and its latest news, visitors can explore the Kimberly‑Clark website.
Media Contacts
For press inquiries, please contact Alison Brod Marketing & Communications at [email protected] or Kimberly‑Clark Media Relations at [email protected]. The press release is sourced directly from Pull‑Ups.