Key Takeaways
- The Chery International Business Summit (IBS) 2026 in Wuhu highlighted OMODA & JAECOO’s user‑ecosystem focus under the theme “New Era New Heights.”
- The newly unveiled OMODA & JAECOO Ecosystem Pavilion spans over 2,000 m² and uses an “Ecosystem Tree” design to integrate product displays with real‑life scenarios.
- Interactive zones—such as retro‑customization, outdoor living, pet travel, and esports‑tech areas—allow dealers and visitors to experience vehicles in contextual, lifestyle‑oriented settings.
- Four refreshed thematic zones showcase specific models (OMODA 4, 5 EV, 7 SHS‑P; JAECOO 5 EV, 7 SHS‑P, 8 SHS‑P) linked to urban commuting, off‑road adventure, fashion, and pet‑friendly travel.
- The pavilion’s “Hub for Trendy Tech” features cyber‑urban aesthetics, DJ performances, the Mornine AiMOGA robotics demo, robotic dogs, arcade games, and a “Death Stranding”‑themed experience, targeting youth engagement.
- A “Star Blue” cocktail menu reinforces the brand’s global, boundary‑breaking image and aligns with the vision “Co‑Create A Beautiful Life With Young People.”
- OMODA & JAECOO view ecosystem development as a growth lever, positioning themselves in the shifting automotive competition from functional products to lifestyle enhancement.
- By 2025 the brand had entered 64 markets, led Europe’s fastest‑growing car segment, and advanced SHS hybrid technology while expanding into intelligent robotics through the AiMOGA partnership.
- Looking ahead, OMODA & JAECOO aim to build a smarter, more diverse, and dynamic global mobility ecosystem, reinforced by their third‑anniversary celebration and the goal to surpass the one‑million‑unit milestone.
Summit Overview and Attendance
The Chery International Business Summit (IBS) held on April 30, 2026 in Wuhu, Anhui, welcomed over 4,000 participants including global dealers, investors, partners, and media. Centered on the theme “New Era New Heights,” the event showcased Chery’s strong vehicle sales performance while spotlighting the user ecosystem business unit as a standout attraction. Dealers exchanged insights on market trends and explored collaborative growth opportunities, setting the stage for the unveiling of OMODA & JAECOO’s flagship Ecosystem Pavilion. The summit’s international attendance underscored the brand’s expanding influence and its commitment to fostering a global network of stakeholders aligned with its vision of youthful, intelligent mobility.
Ecosystem Pavilion Opening and Design Concept
The OMODA & JAECOO Ecosystem Pavilion officially opened at the IBS, occupying more than 2,000 square meters of immersive exhibition space. Inspired by an “Ecosystem Tree,” the pavilion adopts a “core display + multi‑scenario extension” layout: a central trunk presents the flagship product lineup, while outward branches form thematic zones dedicated to outdoor living, pet travel, automotive accessories, and lifestyle experiences. This structural approach moves beyond static product displays, creating a cohesive landscape that visually communicates how vehicles integrate into diverse daily scenarios. The design emphasizes connectivity, allowing visitors to trace the flow from core technology to real‑world applications in a logical, engaging manner.
Interactive, Scenario‑Based Zones
Breaking from traditional auto‑show conventions, the pavilion centers on real‑life automotive scenarios to foster interactive understanding. Zones such as a retro customization area and an outdoor lifestyle experience replicate actual user environments, enabling dealers to grasp product combinations, usage contexts, and emerging business opportunities. By situating vehicles within relatable settings—urban commutes, weekend adventures, pet‑friendly outings—the pavilion demonstrates the versatility of OMODA & JAECOO’s offerings. This hands‑on approach not only educates stakeholders but also stimulates ideas for aftermarket accessories, service bundles, and lifestyle‑driven marketing strategies.
Refreshed Thematic Exhibition Areas
The pavilion’s spatial design features four distinctively styled zones, each highlighting a specific model family. The OMODA 7 zone adopts a futuristic fashion‑runway aesthetic, emphasizing forward‑thinking design. OMODA 4 creates a retro‑cyber interactive space that blends nostalgia with digital innovation. JAECOO 8 focuses on super off‑road scenarios, showcasing rugged capability in simulated terrain. Finally, JAECOO 5 expands travel experiences with a pet‑friendly concept, illustrating comfort and convenience for families on the move. Inside these zones, models includingUPGRADED OMODA 4, OMODA 5 EV, OMODA 7 SHS‑P, JAECOO 7 SHS‑P, JAECOO 8 SHS‑P, and JAECOO 5 EV are displayed, allowing visitors to experience the brand’s adaptability from city streets to rugged trails.
Hub for Trendy Tech and Future Interaction
A dedicated “Hub for Trendy Tech” injects a cyber‑urban vibe into the pavilion, attracting younger visitors with its futuristic atmosphere. The core esports interactive zone has become a daily draw, complemented by DJ Qing’s electronic music performances that energize the crowd. Technology showcases feature the Mornine AiMOGA robotics platform—co‑created with the AiMOGA team—alongside robotic dogs, delivering a smart, interactive experience. Arcade games and a “Death Stranding”‑themed installation further reinforce the brand’s youthful, avant‑garde identity. Together, these elements translate abstract mobility concepts into tangible, entertaining interactions that resonate with global youth culture.
Strategic Vision: Ecosystem as Growth Lever
OMODA & JAECOO position ecosystem development as a strategic response to the shifting automotive battleground, where competition now centers on lifestyle enhancement rather than mere functional fulfillment. By building an open, symbiotic mobility ecosystem that spans all life scenarios, the brand invites dealers, partners, and users to act as co‑creators, infusing the network with sustainable, endogenous momentum. The pavilion’s blend of smart robotics, scenario‑based vehicle experiences, trendy cocktails, and electronic music exemplifies this approach, turning “future mobility” into a perceptible, interactive reality. This ecosystem mindset aligns with global trends toward youthfulness, intelligence, and experiential value, supporting the brand’s ambition to scale from its current base toward the one‑million‑unit milestone.
Brand Background, Achievements, and Technological Edge
Since its inception, OMODA & JAECOO has leveraged Chery Group’s strength—ranked 233rd in the Fortune Global 500 in 2025 and China’s top passenger‑vehicle exporter for 23 consecutive years. The brand’s vision, “Co‑Create A Beautiful Life With Young People,” guides OMODA’s pursuit of “The World’s Leading Crossover Brand” and JAECOO’s commitment to “Global Elegant Off‑Road Brand” under the philosophy “From Classic Beyond Classic.” By 2025 the marquee had entered 64 markets across Europe, Asia, Australia, Africa, Latin America, and the Middle East, becoming the fastest‑growing car brand in Europe and a global leader in new‑energy vehicles thanks to its world‑leading SHS hybrid technology (Super High Power, Super Low Efficiency, Super Long Combined Range). Beyond powertrains, OMODA & JAECOO has expanded intelligent technologies through the AiMOGA‑developed robot, which debuted at the Asian Youth Para Games and entered real public‑service scenarios, marking a landmark in automakers’ intelligent transformation.
Future Outlook and Closing Remarks
Looking ahead, OMODA & JAECOO pledge to continue constructing a smarter, more diverse, and more dynamic mobility ecosystem for users worldwide. The IBS 2026 celebration—marked by the third anniversary of the brand’s global push—serves both as a reflection on past achievements and a declaration of intent to surpass the one‑million‑unit milestone. Through sustained investment in scenario‑based experiences, youth‑centric tech engagements, and ecosystem partnerships, the brand aims to redefine mobility as an integrated lifestyle solution. As the automotive industry evolves, OMODA & JAECOO’s focus on ecosystem co‑creation positions it to meet emerging consumer expectations while driving long‑term, sustainable growth.