Key Takeaways
- Chery Group will unveil its full multi‑brand lineup and a suite of cutting‑edge technologies at the 2026 Beijing Auto Show, opening April 24.
- The exhibition features 15 core models from CHERY, EXEED, iCAUR, OMODA & JAECOO, LEPAS, and LUXEED, supported by over 3,000 international guests—the largest global delegation the company has ever brought to a Beijing show.
- Highlights include the world’s first vehicle‑level 48 V low‑voltage platform, the KunPeng Sky Optimus engine (48.57 % thermal efficiency), the Rhino Battery 360 system, and the Lingxi Intelligent Cockpit.
- Beyond powertrains, Chery will showcase an integrated mobility ecosystem: Xunlong Ultra‑fast Charging, a 25 KW ammonia‑fueled SOFC zero‑carbon generator, AiMOGA Robotics police unit, China’s first Direct Air Carbon Capture (DAC) platform, and the first mass‑produced range‑extended electric motorcycle.
- Each brand follows a differentiated strategy—CHERY’s new “TIGGO” series stresses safety and space; EXEED targets premium SUVs; iCAUR blends classic design with NEV tech; OMODA & JAECOO push global strategic models; LEPAS introduces the L6 BEV with intelligent ecosystem integration; LUXEED focuses on luxury EVs.
- The EBRO project in Spain exemplifies Chery’s shift from pure product trade to deep industrial integration, creating 1,000 jobs and establishing localized technical standards.
- The Chery International Business Summit (April 24‑28) will bring together over 3,000 partners to discuss intelligent electrification and customized market solutions.
- Founded in 1997, Chery operates in more than 130 countries, committing to sustainable mobility through continual innovation and global collaboration.
Overview of Chery Group’s Presence at the 2026 Beijing Auto Show
Chery Group is set to make a prominent appearance at the 2026 Beijing Auto Show, which opens on April 24. The company plans to use the event as a global stage to demonstrate its evolution from a traditional automaker into a full‑scope technology enterprise. With more than 3,000 international guests expected—including industry leaders, policymakers, and media—the show will mark Chery’s largest overseas delegation at a Beijing exhibition to date. The presence underscores the firm’s commitment to showcasing how its research and development translate into practical, sustainable mobility solutions for diverse international markets.
Multi‑Brand Portfolio and Core Models Displayed
At the show, Chery will present 15 core models spanning its six‑brand matrix: CHERY, EXEED, iCAUR, OMODA & JAECOO, LEPAS, and LUXEED. Each brand contributes vehicles tailored to specific consumer needs and regional preferences. CHERY will highlight its refreshed “TIGGO” series, EXEED will unveil the flagship SUV ET8 and the performance‑oriented ES GT, iCAUR will debut a right‑hand‑drive V27 alongside a concept merging heritage design with new‑energy vehicle (NEV) technology, OMODA & JAECOO will showcase the globally strategic OMODA 4 and OMODA 7, LEPAS will introduce the L6 BEV model featuring avant‑garde styling and seamless intelligent ecosystem integration, and LUXEED will focus on premium electric offerings. This multi‑brand approach allows Chery to address a broad spectrum of market segments while leveraging shared technology platforms.
World‑First 48V Low‑Voltage Platform and New Energy Powertrains
A centerpiece of Chery’s technical display is the world’s first vehicle‑level 48 V low‑voltage platform, designed to improve energy efficiency, reduce wiring complexity, and support advanced driver‑assistance systems. Complementing this platform is the KunPeng Sky Optimus internal combustion engine, which achieves a remarkable 48.57 % thermal efficiency—setting a new benchmark for fossil‑fuel powertrains. The Rhino Battery 360 system, a high‑energy‑density lithium‑iron‑phosphate battery pack, offers extended range and rapid charging capabilities. Together, these innovations illustrate Chery’s strategy of optimizing both conventional and new‑energy power sources to meet varying regulatory and consumer demands across global markets.
Intelligent Chassis, Cockpit and Autonomous Systems
Chery will also exhibit the Feiyu Digital Intelligent Chassis I, which integrates sensor‑fusion, active suspension, and torque vectoring to deliver superior handling and ride comfort. The Ark System, built on the GAIA Architecture, provides a scalable software framework for vehicle‑to‑everything (V2X) communication and over‑the‑air updates. In the cockpit domain, the Lingxi Intelligent Cockpit combines a high‑resolution curved display, natural‑language voice interaction, and AI‑driven personalization to create an immersive user experience. Further advancing autonomy, the Falcon Pilot 900 Robocar demonstrates Level 4 self‑driving capabilities in controlled environments, showcasing Chery’s progress toward safe, driver‑less mobility solutions.
Multi‑Dimensional Mobility Ecosystem and Ancillary Technologies
Beyond the vehicle itself, Chery’s booth will highlight a comprehensive mobility ecosystem. The Xunlong Ultra‑fast Charging Megawatt‑level Intelligent Supercharger promises to replenish batteries to 80 % in under ten minutes, addressing range anxiety for long‑distance travel. A 25 KW ammonia‑fueled solid‑oxide fuel cell (SOFC) system offers zero‑carbon power generation suitable for off‑grid or backup applications. The AiMOGA Robotics Intelligent Police Unit exemplifies how Chery’s robotic expertise can be applied to public safety. China’s first Direct Air Carbon Capture (DAC) platform and the world’s first mass‑produced range‑extended electric motorcycle further underline the company’s commitment to carbon‑neutral technologies. Integrated in‑vehicle ecosystem features, such as advanced AR glasses for navigation and infotainment, illustrate Chery’s vision of a seamless, full‑scenario intelligent mobility experience.
Differentiated Brand Strategies and Model Spotlights
Chery’s brand matrix employs a differentiated approach to cater to distinct consumer segments. CHERY’s new “TIGGO” line emphasizes safety, spacious interiors, and the CSH (Comfort, Safety, Human‑centric) philosophy, targeting families and first‑time buyers in emerging markets. EXEED positions itself in the premium segment, with the ET8 SUV delivering luxury appointments and the ES GT offering sport‑tuned performance. iCAUR blends classic styling cues with modern NEV technology, appealing to nostalgia‑driven consumers seeking eco‑friendly alternatives. OMODA & JAECOO focus on global strategic models like the OMODA 4 and OMODA 7, which combine bold design with advanced connectivity and efficiency. LEPAS introduces the L6 BEV, featuring a distinctive aesthetic and deep integration with Chery’s intelligent ecosystem, aiming at urban commuters. LUXEED, the luxury EV arm, will showcase high‑end electric models that prioritize range, refinement, and cutting‑edge driver assistance. This segmented strategy enables Chery to maximize brand relevance while leveraging shared architecture and technology.
Global Integration: EBRO Spain Project and Localization
The EBRO project in Spain serves as a flagship example of Chery’s transition from simple product exports to deep industrial integration. Established through a joint venture with local partners, the EBRO manufacturing hub has generated approximately 1,000 jobs and introduced localized technical standards, supply‑chain practices, and management systems aligned with European regulations. By adapting its Mars Architecture to regional requirements, Chery demonstrates how global platforms can be customized to satisfy specific market conditions while maintaining economies of scale. The project also acts as a testbed for new energy vehicle production, autonomous driving trials, and circular‑economy initiatives, reinforcing Chery’s commitment to sustainable, locally resonant operations.
Chery International Business Summit and Partner Engagement
Running concurrently with the Auto Show, the Chery International Business Summit will convene from April 24 to 28, attracting over 3,000 industry partners, dealers, and supply‑chain representatives. The summit will facilitate strategic dialogues on intelligent electrification, customized market solutions, and collaborative innovation pathways. Workshops and round‑table sessions will address topics such as battery technology standardization, AI‑driven vehicle software ecosystems, and after‑sales service optimization in diverse regions. By gathering a broad spectrum of stakeholders, Chery aims to align its global technology roadmap with the practical needs of its partners, thereby accelerating the rollout of new products and services worldwide.
Company Background, Global Footprint and Future Outlook
Founded in 1997, Chery Automobile has grown into a global automotive manufacturer operating in more than 130 countries and regions. The company maintains a robust international network encompassing research and development centers, production facilities, and strategic partnerships. Chery’s mission centers on advancing sustainable mobility through relentless innovation, intelligent technologies, and new‑energy solutions. Its participation in the 2026 Beijing Auto Show, coupled with the International Business Summit, signals a clear trajectory toward becoming a full‑stack mobility provider—integrating vehicle engineering, digital services, energy infrastructure, and robotics. As the automotive landscape shifts toward electrification, connectivity, and autonomy, Chery’s diversified brand portfolio, ecosystem‑centric approach, and commitment to localized production position it to capture emerging opportunities while contributing to a greener, smarter transportation future.