Key Takeaways
- Live Nation Entertainment has partnered with Club Atlético River Plate, DF Entertainment, and Dale Play Live to elevate Mâs Monumental Stadium as a premier destination for global touring artists and major live events.
- The agreement grants Live Nation exclusive presentation of live shows at the stadium and naming rights, starting January 1, 2027.
- DF Entertainment will promote international shows, while Dale Play Live will lead promotion for Latin artists, ensuring a strong local approach that reflects Argentina’s vibrant music culture.
- River Plate members will receive access to dedicated pre-sale ticket allocations for select shows, creating new benefits for the club’s community.
Introduction to the Partnership
Live Nation Entertainment has announced a long-term partnership with Club Atlético River Plate, alongside DF Entertainment and Dale Play Live, to further establish Mâs Monumental Stadium as one of the world’s premier destinations for global touring artists and major live events. This partnership is a significant development in the live entertainment industry, as it brings together leading companies to promote and produce high-quality events in Buenos Aires. The agreement is set to commence on January 1, 2027, and will see Live Nation granted exclusive presentation of live shows at the stadium, as well as the granting of the stadium’s naming rights.
The Partnership Agreement
The partnership agreement is a comprehensive one, with each party playing a crucial role in promoting and producing live events at Mâs Monumental Stadium. DF Entertainment, Argentina’s leading international live entertainment company, will be responsible for promoting international shows, building on its successful track record of presenting many of the biggest live shows in the world. Meanwhile, Dale Play Live, Argentina’s leading Latin live entertainment company, will lead promotion for Latin artists, ensuring a strong, locally rooted approach that reflects Argentina’s vibrant music culture. This approach will not only benefit fans of international and Latin music but also provide opportunities for local artists to showcase their talent on a global stage.
Benefits for River Plate Members
As part of the agreement, River Plate members will receive access to dedicated pre-sale ticket allocations for select shows held at Mâs Monumental Stadium. This benefit is a significant one, as it creates new opportunities for the club’s community to experience world-class live entertainment. The pre-sale ticket allocations will allow River Plate members to purchase tickets before they go on sale to the general public, ensuring that they can secure tickets to the most popular shows. This benefit is a testament to the partnership’s commitment to providing value to the local community and reinforcing the stadium’s position as a premier destination for live events.
The Impact on Buenos Aires’ Live Entertainment Scene
The partnership between Live Nation Entertainment, Club Atlético River Plate, DF Entertainment, and Dale Play Live is set to have a significant impact on Buenos Aires’ live entertainment scene. The agreement will reinforce Mâs Monumental Stadium’s position as a premier destination for global touring artists and major live events, while expanding opportunities for fans to experience world-class live music in Buenos Aires. The partnership will also provide a boost to the local economy, as live events at the stadium are expected to attract visitors from across the region. Furthermore, the partnership will help to establish Buenos Aires as a major player in the global live entertainment industry, providing a platform for local and international artists to showcase their talent.
About Live Nation Entertainment
Live Nation Entertainment is the world’s leading live entertainment company, with a proven track record of promoting and producing high-quality events around the globe. The company’s mission is to provide fans with unforgettable live experiences, and its partnership with Club Atlético River Plate, DF Entertainment, and Dale Play Live is a significant step towards achieving this goal. For more information about Live Nation Entertainment, visit www.livenationentertainment.com. With its extensive experience and expertise in the live entertainment industry, Live Nation Entertainment is well-positioned to help establish Mâs Monumental Stadium as one of the world’s premier destinations for live events.
