Key Takeaways
- Weston-super-Mare, a famous Victorian seaside resort, is considering introducing a tourist tax to help fund local services and infrastructure.
- The town has faced a decline in tourism over recent decades due to the rise of cheap international holidays.
- The UK government has given mayors the power to introduce a charge on overnight stays, with the revenue to be reinvested in transport, infrastructure, and the visitor economy.
- Local authorities are reviewing how a tourist tax would work, with some expressing concerns about the potential impact on the local economy.
- The tax could help address the town’s £25 million budget deficit and support the local tourism industry, which is worth nearly £200m a year.
Introduction to the Tourist Tax
The idea of introducing a tourist tax in Weston-super-Mare, a iconic seaside town in the UK, has been discussed for some time. The town has faced significant challenges in recent decades, with a decline in tourism due to the rise of cheap international holidays. However, with the UK government’s recent announcement that mayors will soon be able to introduce a charge on overnight stays, the town is now considering implementing such a tax. The revenue generated from the tax would be reinvested in transport, infrastructure, and the visitor economy, which could help to support the local tourism industry and address some of the town’s economic challenges.
The Need for a Tourist Tax
The introduction of a tourist tax in Weston-super-Mare is seen as a necessary measure to help address the town’s economic challenges. The town’s visitor economy is worth nearly £200m a year and employs a large number of local people, making it an important sector for the local economy. However, the town is facing a significant budget deficit of £25 million, which could lead to a council tax rise of over 5%. The tourist tax could help to address this deficit and provide much-needed funding for local services and infrastructure. Additionally, the tax could help to support the local tourism industry, which is facing challenges due to the high levels of VAT in the UK compared to other European countries.
Concerns and Considerations
While the introduction of a tourist tax could bring in much-needed revenue for the town, there are also concerns about the potential impact on the local economy. North Somerset Council leader Mike Bell has expressed skepticism about the benefits of a tourist tax, citing the potential negative impact on the local tourism industry. He has also highlighted the need to be careful not to make the price disadvantage of holidays in the UK worse, given the high levels of VAT compared to other European countries. However, with the power to introduce a tourist tax now lying with metro mayors, the council is set to review the detailed proposals and consider how the tax could be implemented in a way that benefits both visitors and residents.
The Role of the Metro Mayor
The power to introduce a tourist tax will lie with metro mayors, and in the case of Weston-super-Mare, this will be the West of England Mayor, Helen Godwin. Mayor Godwin has expressed her support for the introduction of a tourist tax, citing the potential benefits for the local economy and the tourism industry. She has highlighted the fact that tourism is now worth a record £2.7 billion to the West’s economy and that the proceeds from an overnight visitor levy could be used to support and enhance the sector’s businesses and workers. The council is currently working to bring the Birnbeck Pier back to life in Weston-super-Mare, and the tourist tax could provide a much-needed source of funding for this and other local projects.
Conclusion and Future Plans
In conclusion, the introduction of a tourist tax in Weston-super-Mare is a complex issue that requires careful consideration. While there are concerns about the potential impact on the local economy, the tax could also bring in much-needed revenue and support the local tourism industry. The council is set to review the detailed proposals and consider how the tax could be implemented in a way that benefits both visitors and residents. With the power to introduce a tourist tax now lying with metro mayors, it is likely that we will see the introduction of such a tax in Weston-super-Mare in the near future. The town’s iconic status as a Victorian seaside resort and its rich history and culture make it an attractive destination for tourists, and the tourist tax could help to support the local economy and ensure that the town remains a vibrant and thriving destination for years to come.


