Key Takeaways
- Fox Entertainment has partnered with YouTube star Dhar Mann to create 40 microdramas for its vertical-first audience
- The partnership will debut on Holywater’s MyDrama platform and be distributed worldwide through Fox Entertainment Global
- Dhar Mann will retain ownership and creative independence over his original content
- The deal marks the first partnership with Dhar Mann Studios in the microdramas space and further solidifies Holywater’s mobile-first dominance
- Fox Entertainment is expanding its digital storytelling business through investments in verticals, experiential storytelling, podcasting, and creator-led formats
Introduction to the Partnership
Fox Entertainment has announced a significant partnership with YouTube star Dhar Mann to create an initial 40-title slate of microdramas for the company’s growing vertical-first audience. This partnership marks a major milestone in the company’s efforts to expand its digital storytelling business and tap into the growing demand for vertical content. The original narrative-driven series will debut on Holywater’s MyDrama platform and be distributed worldwide through Fox Entertainment Global. This deal is a result of Fox’s initial acquisition of an equity stake in Holywater last October, which committed to producing more than 200 verticals for the platform.
The Power of Dhar Mann’s Storytelling
Dhar Mann is a highly influential content creator with an audience of over 163 million followers across all platforms. His content is known for being family-friendly and often features a moral takeaway, making him one of the most powerful and consequential voices in entertainment today. Fox Entertainment CEO Rob Wade praised Mann’s storytelling excellence, saying that his partnership with Fox is an exciting next step in the studio’s remarkable trajectory. Mann’s ability to produce, host, and write his own content has allowed him to build a loyal following, and his partnership with Fox will enable him to reach an even wider audience.
Creative Independence and Distribution
Through his partnership with Fox, Mann will retain ownership and creative independence over his original content. This is a significant aspect of the deal, as it allows Mann to maintain control over his work while still benefiting from the resources and distribution capabilities of Fox Entertainment Global. The programming will debut exclusively on the MyDrama app, after which it will be distributed worldwide through Fox Entertainment Global. This approach will enable Mann to reach new and existing audiences in powerful ways while staying true to his positive and resonant storytelling.
The Role of Holywater and Fox Entertainment Global
Holywater co-founders and co-CEOs Bogdan Nesvit and Anatolii Kasianov see this partnership as the first step in the company’s broader strategy to attract global creators and top-tier talent to vertical storytelling at scale. The deal further solidifies Holywater’s mobile-first dominance and provides a new dimension to Dhar Mann Studios’ universe of creative content. Prentiss Fraser, president of Fox Entertainment Global, noted that this deal delivers highly engaging, narrative-driven entertainment to the company’s long-standing distribution partners and their audiences.
Expansion of Fox Entertainment’s Digital Storytelling Business
This partnership is part of Fox Entertainment’s growing interest in its digital storytelling business. The company has made investments across mediums in verticals with Holywater, experiential storytelling with Chain, podcasting with Meet Cute, and creator-led formats through the newly formed Fox Creator Studios. The launch of Fox Creator Studios features foodie internet talent like Rosanna Pansino, Jolly, Sorted Food, Food Theorists, and Little Remy Food, with longtime Fox host and producer Gordon Ramsay leading the creator roster with his production studio Ramsay Global. This expansion into digital storytelling demonstrates Fox Entertainment’s commitment to innovation and its desire to stay ahead of the curve in the ever-changing entertainment landscape.
Conclusion
The partnership between Fox Entertainment and Dhar Mann marks a significant milestone in the company’s efforts to expand its digital storytelling business. With the debut of 40 microdramas on Holywater’s MyDrama platform and distribution through Fox Entertainment Global, this deal is set to reach a wide audience and further solidify Holywater’s mobile-first dominance. As Fox Entertainment continues to invest in digital storytelling, it will be exciting to see how this partnership evolves and what new opportunities emerge for the company and its creators. With Dhar Mann’s inspiring storytelling and Fox’s resources, this partnership is poised to make a significant impact in the entertainment industry.
