Key Takeaways:
- Thunderbird Distribution and Thunderbird Brands have appointed Moose Toys as the global master toy partner for the animated series BeddyByes.
- Moose Toys will produce a range of preschool toys, including figures, plush, wood toys, playsets, and more, based on the series.
- The toys are expected to launch in the UK in Fall 2026 and in the US in Spring 2027, following the series’ rollout on Disney+ and Disney Jr.
- BeddyByes is an animated series that supports healthy sleeping habits for preschoolers and features calming music, cozy visuals, and a familiar daily routine.
- The series will be represented at several upcoming events, including Spielwarenmesse, North American International Toy Fair, Licensing Expo 2026, and Brand Licensing Europe 2026.
Introduction to BeddyByes and Moose Toys Partnership
Thunderbird Distribution and Thunderbird Brands, the distribution and consumer products arms of Thunderbird Entertainment Group Inc., have announced the appointment of Moose Toys as the global master toy partner for the acclaimed animated series BeddyByes. Produced by JAM Media in Dublin, Ireland, BeddyByes is a CG-animated preschool series that supports healthy sleeping habits for young children. The series follows a familiar daily routine, including playtime, mealtime, bathtime, and bedtime, and features calming music, cozy visuals, and lovable characters MeMo and BaBa. Under the licensing agreement, Moose Toys will produce a multi-category preschool toy line, including figures, plush, wood toys, playsets, vehicles, role-play, musical toy instruments, and more.
The Significance of the Partnership
The partnership between Thunderbird and Moose Toys is a significant one, as it brings together two companies with a shared vision of creating high-quality, engaging content for young children. According to Richard Goldsmith, President of Global Distribution & Consumer Products at Thunderbird, "We are looking forward to having Moose Toys, one of the leading toy innovators in the world, as a strategic partner for this one-of-a-kind series." John Rice, CEO of JAM Media, added, "Our vision for the series has always been to combine gentle storytelling and engaging characters with meaningful support for families around bedtime. Seeing MeMo, BaBa, and friends come to life as toys will help extend those comforting routines beyond the screen." The partnership is expected to bring the BeddyByes brand to life in new and exciting ways, providing young children with a range of interactive and engaging toys that promote healthy sleep habits and daily routines.
The Launch of BeddyByes Toys
The first range of BeddyByes toys is expected to launch in the UK in Fall 2026, with toys hitting retail shelves in the US in Spring 2027, following the series’ rollout on Disney+ and Disney Jr. in early 2026. The toys will be designed to work hand-in-hand with the series, providing an interactive assist to kids and their parents as they establish foundational daily routines and promote positive associations and reinforcement. Hollie Holmes, Vice President of Global Licensing at Moose Toys, commented, "The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way." The toys will be available in a range of categories, including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles, and youth electronics.
About Thunderbird Entertainment Group and JAM Media
Thunderbird Entertainment Group is a global award-winning, full-service production, distribution, and rights management company, headquartered in Vancouver, with a team in Los Angeles. The company creates award-winning scripted, unscripted, and animated programming for the world’s leading digital platforms, as well as Canadian and international broadcasters. JAM Media, on the other hand, is one of the leading creators and producers of multi-award-winning animated and live-action content for the children’s and preschool audience. The company was founded in 2002 by animator friends John Rice, Alan Shannon, and Mark Cumberton. JAM Media prides itself on delivering high-quality, innovative, story-driven brands across multiple platforms, based around engaging characters with humor at its heart.
About Moose Toys
Moose Toys is a revolutionary brand that exists to make kids super happy. With trailblazing toy design, development, and manufacturing, the company has earned its stripes as one of the most creative companies in the industry. Moose Toys is a category leader in licensed preschool toys and has a strong team of 750 people dotted across the world. The company is committed to sharing its signature super happy revolution far and wide, with a passion for making kids super happy that stretches far beyond its WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for children around the world who need it most, with a big impact on little people, making 3.5 million kids smile so far.
Upcoming Events and Representation
BeddyByes will be represented at several upcoming events, including Spielwarenmesse, taking place from January 27 to January 31, 2026, in Nuremberg, Germany; North American International Toy Fair, taking place from February 14–17, 2026, in New York City; Licensing Expo 2026, taking place from May 19–21, 2026, in Las Vegas, Nevada; and Brand Licensing Europe (BLE) 2026, taking place October 6-8, 2026, in London, UK. These events will provide opportunities for the BeddyByes brand to be showcased to a global audience, further establishing its presence in the market and promoting its range of engaging and interactive toys.
