Key Takeaways
- Delta Air Lines has partnered with Las Vegas’ Sphere as its Official Airline, launching the Delta SKY360° Club and offering exclusive experiences for SkyMiles Members.
- The partnership introduces a branded hospitality lounge concept, providing access to live events and immersive experiences via the SkyMiles Experiences platform.
- The collaboration includes Delta’s presence on the Exosphere LED display, onsite signage, and digital channels, showcasing the airline’s commitment to innovation and customer experience.
- The partnership aims to connect customers to world-class experiences beyond flight, aligning with Delta’s mission to make every journey matter.
- SkyMiles Members will gain access to packages and events at Sphere throughout 2026 and beyond, reinforcing Delta’s commitment to connecting customers to memorable moments.
Introduction to the Partnership
Delta Air Lines has announced a new partnership as the Official Airline of Las Vegas’ Sphere, marking a significant expansion of its premium customer experience beyond flight. This multi-year partnership introduces a new chapter in connecting customers to world-class experiences, leveraging the airline’s commitment to innovation and customer satisfaction. As part of the partnership, Delta and Sphere will introduce the Delta SKY360° Club, a branded hospitality lounge concept that offers SkyMiles Members exclusive access to live events and immersive experiences via the SkyMiles Experiences platform.
The Delta SKY360° Club
The Delta SKY360° Club at Sphere is now open on the event level, providing guests with an intimate lounge experience during live music acts, Sphere Experiences, and special events at the venue. This exclusive space is designed to offer a unique and memorable experience for SkyMiles Members, showcasing Delta’s commitment to connecting customers to the moments that matter most. The club’s location on the event level ensures that guests are at the heart of the action, with unparalleled access to the venue’s cutting-edge technology and entertainment offerings. With the Delta SKY360° Club, Delta is redefining the concept of hospitality and customer experience, pushing the boundaries of what it means to be a premium airline.
Innovation and Experiential Marketing
The partnership between Delta and Sphere is underpinned by digital innovation and experiential marketing, with Delta’s brand integrated across Sphere’s Exosphere LED display, onsite signage, and digital channels. The Exosphere, the largest LED screen in the world, will feature Delta’s brand, providing unparalleled visibility and reach for the airline. This integration will not only showcase Delta’s commitment to innovation but also provide a unique platform for the airline to connect with its customers and promote its brand. Through this partnership, Delta is demonstrating its ability to think outside the box and push the boundaries of traditional marketing and customer experience.
Quote from Delta Chief Marketing Officer
According to Delta Chief Marketing Officer Alicia Tillman, "At Delta, our mission is to make every journey matter, and that extends beyond the flight." This partnership with Sphere allows Delta to bring that same spirit of connection and innovation to one of the most iconic venues in the world. By partnering with Sphere, Delta is able to offer its customers a unique and memorable experience that goes beyond the traditional flight experience. This partnership is a testament to Delta’s commitment to innovation and customer satisfaction, and its desire to connect customers to the moments that matter most.
Quote from Sphere Executive Vice President
Sphere Executive Vice President, Ad Sales and Sponsorships Marcus Ellington, noted that "Delta and Sphere share a commitment to innovation, technology, and connecting people through world-class experiences." The partnership between Delta and Sphere is a natural fit, as both companies are dedicated to providing exceptional experiences for their customers. By working together, Delta and Sphere can offer guests an elevated experience that showcases the best of each brand. This partnership is a win-win for both companies, as it allows them to leverage each other’s strengths and provide a unique experience for their customers.
Conclusion and Future Plans
The partnership between Delta and Sphere is a significant milestone in the airline’s efforts to expand its premium customer experience beyond flight. With the introduction of the Delta SKY360° Club and the integration of Delta’s brand across Sphere’s Exosphere LED display, onsite signage, and digital channels, Delta is redefining the concept of hospitality and customer experience. Through this partnership, Delta is demonstrating its commitment to innovation, customer satisfaction, and connecting customers to the moments that matter most. As the partnership continues to evolve, SkyMiles Members can look forward to accessing packages and events at Sphere throughout 2026 and beyond, reinforcing Delta’s commitment to providing exceptional experiences for its customers.
