Key Takeaways
- Greenspan has been selected by Guinness World Records (GWR) to deliver four of the six challenge zones for the upcoming Guinness World Records: London attraction
- The company will create automated platforms and equipment that allow visitors to attempt official world records
- Greenspan’s custom recording technology will provide an intuitive, automated experience for visitors to try challenges with minimal staff support
- The challenge stations will be designed to accommodate a broader range of abilities and age groups
- Guinness World Records: London is slated to open at The O2 in late 2026 and will bring competitive socialising and the thrill of official record-breaking to the city
Introduction to the Partnership
Greenspan has been chosen by Guinness World Records (GWR) to deliver four of the six challenge zones for the upcoming Guinness World Records: London attraction. As an end-to-end delivery partner, Greenspan’s scope includes the design, prototyping, manufacturing, integration, testing, and installation of the challenge stations. This partnership is a significant milestone for both companies, as it brings together Greenspan’s expertise in creating immersive and interactive experiences with GWR’s iconic brand and legacy of record-breaking. The result will be a unique and engaging attraction that allows visitors to attempt official world records in a fun and competitive environment.
First-of-its-Kind Technology
A key aspect of the project is Greenspan’s development of custom recording technology tailored to GWR’s specific operational requirements. This system delivers an intuitive, automated experience that enables visitors to try the challenges with minimal staff support. Each challenge station will offer a practice attempt before the official record attempt, with cameras that capture and replay the record attempt and integrated screens, lighting, and signage to guide and engage players. This approach builds on principles demonstrated by Greenspan’s Puttify platform, which is renowned for its user-friendly interfaces and replayability. The technology is designed to be accessible and easy to use, allowing visitors of all ages and abilities to participate and enjoy the experience.
Design and Development Process
Greenspan has worked closely with accessibility experts throughout the design and development process to ensure the challenge stations accommodate a broader range of abilities and age groups. This collaborative approach has been a key factor in the partnership, with GWR seeking a partner that could deliver a high-quality and inclusive experience. Paul O’Neill, vice president, entertainment at Guinness World Records, praised Greenspan’s creativity, innovation, and cutting-edge capabilities, stating that the company "exemplifies the standard" of excellence that GWR expects from its partners. The result is a design that is both fun and accessible, allowing visitors to enjoy the experience and potentially become record-breakers themselves.
The Future of Competitive Socialising
Guinness World Records: London is slated to open at The O2 in late 2026 and will bring competitive socialising and the thrill of official record-breaking to one of the most iconic entertainment destinations in the city. The attraction is expected to be a major draw for visitors, offering a unique and interactive experience that combines fun, competition, and excitement. Greenspan’s expertise in creating immersive and interactive experiences will be on full display, with the company’s custom recording technology and challenge stations providing an unforgettable experience for visitors. As the entertainment industry continues to evolve, Greenspan is well-positioned to drive growth and innovation in the competitive socialising sector.
Greenspan’s Track Record
Greenspan has a proven track record in custom, tech-driven attractions for Family Entertainment Centers (FECs), including a fully bespoke, tech-enhanced mini golf experience at Albatross Entertainment in New Jersey and the retrofit of its DigiScoring technology on an existing mini golf course in Maine. The company has also delivered the complete concept, design, delivery, and branding for Shooters, a competitive socialising venue that recently opened in Johannesburg, South Africa. Recently, Greenspan highlighted how its imaginative approach to mini-golf and adventure golf is driving rapid international growth, with the company expanding its reach and reputation as a leading provider of immersive and interactive experiences.
Conclusion
In conclusion, the partnership between Greenspan and Guinness World Records is a significant milestone for both companies, bringing together expertise and innovation to create a unique and engaging attraction. With its custom recording technology, accessible design, and immersive experience, Guinness World Records: London is set to be a major success, offering visitors a fun and competitive environment to attempt official world records. As the entertainment industry continues to evolve, Greenspan is well-positioned to drive growth and innovation, with its imaginative approach to mini-golf and adventure golf driving rapid international growth. With its proven track record and commitment to excellence, Greenspan is an ideal partner for GWR, and the future of competitive socialising looks bright.
