Key Takeaways
- Marshall Athletics has launched a new department called ‘Herd Hospitality & Entertainment’ to unify revenue generation, fan engagement, marketing, premium experiences, and analytics.
- The department aims to enhance the overall fan journey and drive sustainable revenue growth to support the mission and competitive success of Marshall Athletics.
- The team includes experienced professionals in ticketing, premium experiences, fan engagement, and analytics, led by Associate Athletic Director of Revenue Generation Ryan Crisp.
- The department will support initiatives such as fan segmentation strategies, enhanced communication platforms, and innovative ticketing programs.
- The launch of Herd Hospitality & Entertainment marks a significant step forward in Marshall Athletics’ commitment to creating a best-in-class experience for fans, partners, and Herd Nation.
Introduction to Herd Hospitality & Entertainment
Marshall Athletics has announced the official launch of ‘Herd Hospitality & Entertainment’, a newly-structured department focused on unifying revenue generation, fan engagement, marketing, premium experiences, and analytics under a coordinated strategy. This department is designed to enhance the overall fan journey while driving sustainable revenue growth that supports the mission and competitive success of Marshall Athletics. The launch of Herd Hospitality & Entertainment represents an exciting step forward in how Marshall Athletics engages the Herd community, with a focus on creating an electric, entertaining atmosphere in every venue that fans can feel proud of.
The Vision and Mission
The vision of Herd Hospitality & Entertainment is to create a best-in-class experience for fans, partners, and the entirety of Herd Nation. The department aims to achieve this by delivering exceptional experiences on gameday and beyond, increasing attendance, generating new revenue, and strengthening the sense of pride and connection that makes Marshall Athletics special. The mission is to support the success of Marshall Athletics teams while creating a cohesive fan experience at every touchpoint. By strategically aligning revenue generation, fan engagement, marketing, premium experiences, and analytics, Marshall Athletics aims to create deeper connections with existing supporters, expand its fan base, and cultivate long-term loyalty between the community and Marshall Athletics programs.
Leadership and Team
Ryan Crisp will lead the new department as Associate Athletic Director of Revenue Generation, overseeing the coordination of ticketing strategies, fan acquisition and retention, and integrated marketing efforts. Crisp brings strong experience in fan engagement and strategic revenue planning, having driven successful initiatives for the Herd, including modernized communications and targeted outreach. The Herd Hospitality and Entertainment team includes many experienced professionals within several key areas of focus, including ticketing, premium experiences, fan engagement, and analytics. The team is composed of individuals with a proven track record of success in their respective areas, and they are committed to delivering an elevated, cohesive fan experience at every touchpoint.
Department Structure and Initiatives
The Herd Hospitality and Entertainment team is structured to support both long-standing and new initiatives, including the expansion of fan segmentation strategies, enhanced communication platforms, and innovative ticketing programs such as youth-focused ticket offerings and enhanced family engagement activities. The department will also focus on premium experiences, including concerts, weddings, meetings, and other special events that provide memories to bond Marshall to Herd Nation. The launch of Herd Hospitality & Entertainment marks a significant step forward in Marshall Athletics’ commitment to creating a best-in-class experience for fans, partners, and Herd Nation. The department will support initiatives such as fan segmentation strategies, enhanced communication platforms, and innovative ticketing programs, with the goal of driving revenue and elevating customer service.
Conclusion and Future Outlook
The launch of Herd Hospitality & Entertainment is an exciting development for Marshall Athletics, and the department is well-positioned to deliver an elevated, cohesive fan experience at every touchpoint. With a strong leadership team and a commitment to excellence, Herd Hospitality & Entertainment is poised to drive revenue growth, increase attendance, and strengthen the sense of pride and connection that makes Marshall Athletics special. As the department continues to evolve and grow, it is likely to have a significant impact on the overall fan experience, and Marshall Athletics is eager to see the heights that this new team will bring to the Marshall Athletics experience. For all the latest information about Marshall Athletics, follow @HerdZone on Twitter and Instagram, and download the Marshall Athletics App for iOS and Android to stay up-to-date on the latest news, schedules, and scores.
