Key Takeaways
- Glaz Entertainment, a leading Brazilian company, is celebrating its 20th anniversary by returning to its roots in theatrical cinema.
- The company is in talks with Sony Pictures Brazil to develop a new project, marking a return to co-producing with the studio after a decade.
- Glaz Entertainment has a strong track record of producing successful films and series, including "I’m Rich!", "Welcome to Quixeramobim", and "Burning Betrayal".
- The company has a strong alliance with local streaming platform Globoplay, with several new series in the pipeline, including "Arrastados", "The Evandro Case", and "Meninos de Altamira".
- Glaz Entertainment is presenting two new projects with international appeal at Content Americas: "The Straw Man" and "Under the Olive Sun".
Introduction to Glaz Entertainment
Glaz Entertainment, one of Brazil’s leading companies, is marking its 20th anniversary by aiming to return to its roots, theatrical cinema. According to Glaz CEO-producer Mayra Lucas, the company is currently in talks with Sony Pictures Brazil to develop a new project, adding that the last time they co-produced with the studio was on the 2010 movie "Brother" ("Broder"), which follows three childhood friends whose hardscrabble lives reflect the reality of Brazil’s favelas. This move marks a significant shift for the company, which has focused on producing content for streaming platforms during and after the pandemic.
Return to Theatrical Cinema
Lucas expressed her desire to return to theaters, citing the recent triumphs of Brazilian cinema, including the Best International Feature Oscar for Walter Salles’ "I’m Still Here" and the Golden Globe Best Actor prize for Wagner Moura in "The Secret Agent". These unprecedented wins have heartened Lucas and the team at Glaz Entertainment, who are eager to contribute to the country’s thriving film industry. The company’s films have consistently performed well at the box office, with several titles making the Brazilian box office Top 10 and ranking among the most-watched titles across multiple streaming platforms.
Past Successes and Current Projects
Glaz Entertainment has a strong track record of producing successful films and series, including "I’m Rich!" ("Tô Ryca!"); "Welcome to Quixeramobim" ("Bem-vinda a Quixeramobim"); "Someone Borrowed" ("Esposa de Aluguel"); and "Burning Betrayal" (O lado bom de ser traida"), which ranked among the Top 10 movies in 68 countries and became one of the most-watched non-English language films on Netflix. The company has also cultivated a strong alliance with local streaming platform giant Globoplay, with which it has produced several shows. A number of new series are in the pipeline, including "Arrastados", a Globoplay original docuseries directed by Mariana Jaspe, which chronicles one of Brazil’s biggest environmental and humanitarian disasters, the collapse of the Brumadinho dam in Minais Girais.
Upcoming Projects with Globoplay
In addition to "Arrastados", Glaz Entertainment is working on several other projects with Globoplay, including "The Evandro Case", a true crime series about the investigation around the murder of a boy, directed by Aly Muritiba, and "Meninos de Altamira" (tentatively titled "The Boys from Altamira" in English), a crime series based on real events that took place between 1989 and 1993 in Altamira, Northern Brazil. These projects demonstrate the company’s commitment to producing high-quality, engaging content that resonates with audiences in Brazil and beyond.
International Appeal
Two of the projects Glaz Entertainment is presenting at Content Americas have strong international appeal: "The Straw Man" and "Under the Olive Sun". "The Straw Man" is a series set in the Brazilian Pantanal, a massive freshwater wetland fed by the Paraguay river, that plays like a Nordic noir thriller. It follows a serial killer who targets pregnant women and leaves straw dolls to replace their babies. "Under the Olive Sun", on the other hand, is a series that takes place in southern Brazil and casts a light on the little-known Muslim communities in Brazil. The cross-cultural love story centers on Rana, a Lebanese refugee displaced by a devastating airstrike, who resettles in rural Brazil where she’s welcomed by a Muslim family. These projects showcase the company’s ability to produce content that is both locally relevant and internationally appealing.
Conclusion
In conclusion, Glaz Entertainment is celebrating its 20th anniversary by returning to its roots in theatrical cinema, with a focus on producing high-quality, engaging content that resonates with audiences in Brazil and beyond. With a strong track record of success and a number of exciting new projects in the pipeline, the company is well-positioned to continue making a significant contribution to the Brazilian film industry. As the company looks to the future, it is clear that Glaz Entertainment will remain a major player in the world of Brazilian entertainment, with a commitment to producing content that is both locally relevant and internationally appealing.
