Key Takeaways:
- Ethos Technologies, a life insurance technology company, is targeting a valuation of up to $1.26 billion in its U.S. initial public offering (IPO).
- The company and its existing shareholders are seeking to raise up to $210.5 million by selling 10.5 million shares priced between $18 and $20 apiece.
- Ethos is selling 5.1 million shares, while shareholders such as Alphabet’s venture capital arm GV and General Catalyst are parting ways with 5.4 million shares.
- The company reported a net income of $46.6 million on revenue of $277.5 million in the nine months ended September 30.
- Ethos will list on the Nasdaq under the symbol "LIFE" and is backed by venture capital firms Accel and Sequoia.
Introduction to Ethos Technologies
Ethos Technologies, a life insurance technology company, has announced its plans to go public with an initial public offering (IPO) in the United States. The company, which is backed by prominent venture capital firms Accel and Sequoia, is targeting a valuation of up to $1.26 billion. This move comes as part of a larger trend of insurance companies going public, with 2025 seeing a 20-year high in first-time share sales from insurance companies on Wall Street. Investors have been flocking to firms that are insulated from the trade war initiated by U.S. President Donald Trump, and Ethos is no exception.
The IPO Details
The company and its existing shareholders are seeking to raise up to $210.5 million by selling 10.5 million shares priced between $18 and $20 apiece. Ethos is selling 5.1 million shares, while shareholders such as Alphabet’s venture capital arm GV and General Catalyst are parting ways with 5.4 million shares. The company had initially filed its paperwork for the IPO in late September but did not move forward with the stock market flotation in 2025 due to the longest-ever U.S. government shutdown, which temporarily halted the Securities and Exchange Commission operations and delayed several offerings into 2026.
Company Background and Financials
Ethos was founded in 2016 by Peter Colis and Lingke Wang, and it works with carriers through its platform to offer life insurance to families across the United States. The company has seen significant growth in recent years, with a net income of $46.6 million on revenue of $277.5 million in the nine months ended September 30. This represents a significant increase from the same period in the previous year, when the company reported a net income of $39.3 million on revenue of $188.4 million. In 2021, Ethos raised $100 million in a funding round from Japanese conglomerate SoftBank at a $2.7 billion valuation.
IPO Process and Listing
The IPO is being led by Goldman Sachs and J.P. Morgan, who are the lead book-running managers for the offering. Ethos will list on the Nasdaq under the symbol "LIFE". The company’s decision to go public is a significant milestone in its growth journey, and it is expected to provide the company with the necessary capital to further expand its operations and improve its services. With the insurance industry experiencing a surge in IPO activity, Ethos is well-positioned to take advantage of this trend and capitalize on the growing demand for life insurance products.
Market Trends and Outlook
The insurance industry has seen a significant increase in IPO activity in recent years, with 2025 being a record year for first-time share sales from insurance companies on Wall Street. This trend is expected to continue in 2026, with several insurance companies planning to go public in the coming months. Ethos’s IPO is a significant event in this trend, and it is expected to attract significant attention from investors who are looking to capitalize on the growing demand for life insurance products. With its strong financials and growing customer base, Ethos is well-positioned to take advantage of this trend and achieve significant growth in the coming years.
Conclusion
In conclusion, Ethos Technologies’ decision to go public with an IPO is a significant milestone in the company’s growth journey. With its strong financials, growing customer base, and experienced management team, the company is well-positioned to take advantage of the growing demand for life insurance products and achieve significant growth in the coming years. The IPO is expected to provide the company with the necessary capital to further expand its operations and improve its services, and it is expected to attract significant attention from investors who are looking to capitalize on the growing demand for life insurance products.


