Key Takeaways
- Flutter Entertainment plc (NYSE:FLUT) has been given a ‘Buy’ rating by Truist, with a reduced price target of $260.
- The company’s adjusted EBITDA is expected to be hit by increased online gaming taxes in the UK.
- Flutter Entertainment operates in several segments, including the UK and Ireland, Australia, International, and the US.
- The company’s stock has been affected by macroeconomic and regulatory challenges, but some analysts believe it has upside potential.
- Other investment opportunities, such as AI stocks, may offer greater upside potential and less downside risk.
Introduction to Flutter Entertainment plc
Flutter Entertainment plc (NYSE:FLUT) is considered one of the best stocks to buy right now, despite facing challenges in the gaming sector. The company has recently received analyst updates, with Truist reducing its price target from $280 to $260 while reiterating a ‘Buy’ rating. This decision was made while previewing the 2026 US gaming sector, which is expected to face challenges from macroeconomic and regulatory disruption fears. The recovery of the Las Vegas market, in particular, remains uncertain.
Analyst Updates and Price Targets
Another recent analyst update came from Citizens, where analyst Jordan Bender raised the firm’s price target on Flutter Entertainment plc (NYSE:FLUT) from $311 to $313 while maintaining an ‘Outperform’ rating. The firm reflected on the sector’s performance over the past two years, noting volatility driven by regulation, competition, and game outcomes. However, the firm believes sector valuations are below historical averages, creating a compelling case for upside, particularly if earnings stabilize. This suggests that despite the challenges faced by the company, there is still potential for growth and upside.
Impact of Regulatory Changes
In November, Reuters reported that Flutter Entertainment plc (NYSE:FLUT) stated that its adjusted EBITDA will be hit by about $320 million in fiscal 2026 and $540 million in 2027 due to the government’s plans to raise online gaming taxes. This is before the company can do anything to mitigate the impact. Management responded to British Finance Minister Rachel Reeves’ statement that the tax rate on online gaming will rise from 21% to 40%, while the sports betting rate will increase from 15% to 25%. This increase in taxes will likely have a significant impact on the company’s earnings and may affect its ability to operate in the UK market.
Company Overview
Flutter Entertainment plc (NYSE:FLUT) is focused on running an online betting and gaming business, operating through several segments: UK and Ireland, Australia, International, and the US. The company’s diverse operations and global presence make it an attractive investment opportunity. However, the company’s stock has been affected by macroeconomic and regulatory challenges, which may impact its growth and earnings.
Investment Opportunities
While Flutter Entertainment plc (NYSE:FLUT) has potential as an investment, other opportunities may offer greater upside potential and less downside risk. For example, AI stocks have been identified as a promising investment opportunity, particularly those that stand to benefit from Trump-era tariffs and the onshoring trend. These stocks may offer a more attractive investment opportunity for those looking for short-term gains or long-term growth. Additionally, other tech stocks and multibagger stocks may also be worth considering for those looking to diversify their investment portfolio.
Conclusion
In conclusion, Flutter Entertainment plc (NYSE:FLUT) is a company with potential, but it faces challenges in the gaming sector. The company’s stock has been affected by macroeconomic and regulatory challenges, and the increase in online gaming taxes in the UK will likely have a significant impact on its earnings. However, some analysts believe that the company has upside potential, particularly if earnings stabilize. As with any investment, it is essential to do your research and consider other opportunities before making a decision. By diversifying your investment portfolio and considering other stocks, such as AI stocks, tech stocks, and multibagger stocks, you may be able to minimize risk and maximize returns.


