Key Takeaways
- Substrata Media Inc. is launching the nation’s first Living Media Production Campus in Felton, Delaware, combining agricultural equine operations, cinematic production, and interactive media.
- The campus will feature a hybrid model of storytelling, including unscripted real-world activity, episodic cinematic storytelling, and interactive audience participation.
- The first Living Media "world" will debut on FreeRaceHorse.com in March 2026, introducing a character-driven, interactive narrative centered on equine life and human experience.
- The project aims to drive long-term engagement, emotional connection, and national visibility for Delaware-based innovation, with plans to create approximately 50 jobs by 2027.
Introduction to Substrata Media
Substrata Media Inc. has announced the scheduled launch of the nation’s first Living Media Production Campus, a first-of-its-kind hybrid facility located in Felton, Delaware. This innovative campus combines working agricultural equine operations, cinematic production, and interactive media into a single, fully operational environment. The project is backed by private investment and led by Delaware resident and founder Michael Calderone, who aims to bring together media, sport, agriculture, and technology in a scalable model aligned with workforce development, rural investment, and modern entertainment demand.
The Concept of Living Media
Living Media is Substrata’s proprietary layered storytelling model, designed to combine unscripted real-world activity, episodic cinematic storytelling, and interactive audience participation into a single, continuously evolving ecosystem. This approach is built for long-term attachment over traditional attention-grabbing practices. The Felton campus will feature four integrated components: Unbridled: A Journey of Passion, a short-form cinematic dramatic series; Sandtown Unscripted, a weekly livestream capturing real farm operations; FreeRaceHorse.com, a centralized platform for daily livestreams, episodic content, and interactive features; and AI-Driven Living Intelligence, a world-aware AI layer enabling direct communication between horses and their digital owners.
The Benefits of Delaware as a Location
Felton, Delaware offers a unique combination of agricultural infrastructure, accessibility, and operational efficiency that makes it an ideal launch location for Substrata Media. The area provides a cinematic rural environment, proximity to equine and racing infrastructure, operational efficiency, and access to major markets. Delaware’s business environment, agricultural alignment, and regional labor access support scalable hybrid operations, while its location within 2.5 hours of New York, Philadelphia, Baltimore, and Washington D.C. enables national distribution, partnerships, and talent access.
Jobs, Growth, and Future Plans
Through its operational subsidiary Exceed Equine, Substrata Media has already established a core team of 15 full-time Delaware-based employees, with plans to expand to approximately 50 roles across production, animal care, technology, and logistics by 2027. The Felton campus has been active for over 15 months, with the first Living Media world scheduled to launch publicly in March 2026. According to Michael Calderone, "Entertainment Media is at an inflection point. Audiences and sponsors are overwhelmed by fragmented platforms and disposable content, yet more than ever crave depth, continuity, and meaning. Substrata Media is our answer to that shift."
About Substrata Media
Substrata Media is a next-generation media company building immersive content ecosystems that blend real life, cinematic storytelling, and interactive fan experiences through its Living Media platforms. Its first property, FreeRaceHorse.com, will debut in early 2026, offering cinematic previews of Unbridled "A Journey Of Passion" and early platform registration. Substrata operates through strategic partners, including Exceed Equine and MCAL-100 LLC, and is committed to creating innovative and engaging content that drives long-term engagement and emotional connection with audiences.
Conclusion
In conclusion, Substrata Media Inc. is poised to revolutionize the entertainment industry with its innovative Living Media Production Campus in Felton, Delaware. By combining agricultural equine operations, cinematic production, and interactive media, the company aims to create a new hybrid model of storytelling that drives long-term engagement, emotional connection, and national visibility for Delaware-based innovation. With its unique location, scalable model, and commitment to innovation, Substrata Media is well-positioned for success and growth in the years to come.
