EntertainmentNikki Glaser's CBS Deal: A Game-Changer?

Nikki Glaser’s CBS Deal: A Game-Changer?

Key Takeaways

  • The 2026 Golden Globes ceremony averaged 8.66 million viewers, a 7% decrease from last year’s broadcast.
  • Comedian Nikki Glaser hosted the ceremony for the second consecutive year, with her opening monologue generating significant online engagement.
  • The awards faced strong competition from an NFL wild card game on NBC, but benefited from a CBS NFL lead-in.
  • The ceremony was produced by Dick Clark Productions, with Glenn Weiss and Ricky Kirshner serving as showrunners and executive producers.
  • The Golden Globes averaged a higher number of viewers than the 2025 Emmys, but lower than the 2025 Oscars.

Introduction to the Golden Globes
The 2026 Golden Globes ceremony took place on Sunday, January 11, at the Beverly Hilton, where the stars of Hollywood gathered to celebrate the best in film and television from the past year. The ceremony, which aired on CBS for the third year in a row, was hosted by comedian Nikki Glaser for the second consecutive year. According to Nielsen data, the ceremony averaged 8.66 million live + same-day viewers, which is a decrease of nearly 7% from last year’s 9.27 million viewers. This decline in viewership is a trend that has been observed in recent years, with the 2025 ceremony experiencing a 2% decrease from the 2024 ceremony.

Viewership and Ratings
The 2026 Golden Globes ceremony faced strong competition from an NFL wild card game on NBC, which may have contributed to the decline in viewership. However, the ceremony also benefited from a CBS NFL lead-in, which likely helped to boost its ratings. Despite the decline, the Golden Globes still averaged a higher number of viewers than the 2025 Emmys, which drew 7.42 million viewers on September 14, 2025. However, it was much lower than the 2025 Oscars, which averaged 19.69 million viewers on March 2, 2025. The ceremony’s ratings can be seen as a reflection of the current state of award shows, with many experiencing declines in viewership in recent years.

Host and Online Engagement
Comedian Nikki Glaser’s opening monologue was a highlight of the ceremony, generating significant online engagement. According to CBS, the monologue generated 14 million views across social media platforms after 36 hours, and as of Wednesday morning, January 14, it had amassed over 4 million views on the Golden Globes YouTube page. This level of online engagement is a testament to Glaser’s ability to connect with audiences and create memorable moments. The use of social media to promote and engage with the ceremony is also an important aspect of its success, as it allows the Golden Globes to reach a wider audience and create a buzz around the event.

Production and Competition
The 2026 Golden Globes ceremony was produced by Dick Clark Productions, with Glenn Weiss and Ricky Kirshner of White Cherry Entertainment serving as showrunners and executive producers. The ceremony’s production team worked to create an engaging and entertaining show, despite the challenges posed by the competition from the NFL wild card game. The Golden Globes faced tough competition from other award shows, including the Oscars and the Emmys, but it still managed to hold its own and attract a significant audience. The ceremony’s ability to adapt to the changing landscape of award shows and to find ways to engage with audiences is crucial to its continued success.

Conclusion and Future Outlook
In conclusion, the 2026 Golden Globes ceremony experienced a decline in viewership, but still managed to attract a significant audience and generate online engagement. The ceremony’s production team and host, Nikki Glaser, worked to create an entertaining and memorable show, despite the challenges posed by competition from other award shows and events. As the Golden Globes looks to the future, it will be important for the ceremony to continue to adapt and evolve, finding new ways to engage with audiences and create a buzz around the event. By doing so, the Golden Globes can continue to be a major player in the world of award shows and a celebration of the best in film and television.

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