Left High and Dry

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Left High and Dry

Key Takeaways:

  • The Canadian government has excluded alcohol from a deal to drop interprovincial trade barriers, leaving the industry disappointed and perplexed.
  • The alcohol industry has been advocating for the removal of these barriers for years, citing extra shipping costs, different packaging requirements, and different pricing structures as major complications.
  • Some provinces have committed to simplifying direct-to-consumer alcohol sales between provinces by next spring, but the industry is growing impatient and doubts it will happen.
  • The exclusion of alcohol from the agreement is likely due to the revenue earned from provincially regulated retailers and the desire to protect local jobs and tourism.
  • The removal of interprovincial trade barriers could lead to increased competition and potentially harm local businesses, making it a complex issue to resolve.

Introduction to the Issue
The Canadian government’s decision to exclude alcohol from a deal to drop interprovincial trade barriers has left the industry reeling. The agreement, signed by the provinces, territories, and federal government, promises to remove restrictions on the free movement of some goods across Canada, but alcohol was conspicuously left off the list. This move has been met with disappointment and frustration from the industry, which has been advocating for the removal of these barriers for years. Adin Wener, managing partner of Henderson Brewing Company, expressed his disappointment, stating that Canada should be one country, especially in the face of tariffs.

The Impact on the Industry
The alcohol industry has been dealing with a number of economic headwinds, including declining consumption, rising input costs, and U.S. tariffs. Interprovincial trade barriers add another layer of complications, including extra shipping costs, different packaging requirements, and different pricing structures for out-of-province alcohol. These barriers can make it difficult for businesses to operate efficiently and effectively, and can ultimately harm the industry as a whole. Jeff Guignard, CEO of WineBC, noted that the industry has been waiting for years for the removal of these barriers, and that it’s having a serious impact on businesses.

The Role of Provinces
Some provinces have committed to simplifying direct-to-consumer alcohol sales between provinces by next spring, but the industry is growing impatient and doubts it will happen. The provinces have been discussing the issue for years, and while some progress has been made, it’s not enough to satisfy the industry. Guignard noted that the regulations are complicated, but the industry has been talking about this for years, and it’s time for action. The provinces’ reluctance to remove the barriers is likely due to the revenue earned from provincially regulated retailers, such as the LCBO in Ontario, which makes around $2.5 billion annually.

The Economic Argument
Moshe Lander, a senior lecturer in the department of economics at Concordia University, argued that the provinces are repeating the same steps that led to the creation of interprovincial trade barriers in the first place. By excluding alcohol from the agreement, the provinces are prioritizing their own interests over the greater good of the industry. Lander noted that the removal of interprovincial trade barriers could lead to increased competition and potentially harm local businesses, making it a complex issue to resolve. However, he also noted that the provinces’ desire to protect local jobs and tourism is a major factor in their decision-making.

The Future of Interprovincial Trade
The future of interprovincial trade in Canada remains uncertain, and the exclusion of alcohol from the agreement has left the industry wondering what’s next. While some progress has been made, it’s clear that there is still much work to be done. The industry will continue to advocate for the removal of interprovincial trade barriers, and it remains to be seen whether the provinces will ultimately take action. As Guignard noted, it’s time to tear down these interprovincial barriers and permit free movement of Canadian wine across the provinces. Only time will tell if the provinces will come together to make this a reality.

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