New Balance Launches American-Made Clothing Line

Key Takeaways

  • The New Balance x Beams collection features a crewneck sweatshirt, a hoodie, a white t-shirt, and a pair of retro sweatpants.
  • The collection is inspired by the highly coveted Japanese market 1300 and features a signature steely blue color.
  • The white t-shirt is a highlight of the collection, featuring a vertical chart detailing the history of the 990 on the back.
  • The collection includes a pair of baggy sweatpants with elastic cuffs, reminiscent of the 1990s.
  • The color palette is primarily dark gray and steely blue, with a nod to Japanese culture and the significance of indigo blue.

Introduction to the Collection
The New Balance x Beams collection is a unique and exciting collaboration that brings together the best of both brands. One of the standout pieces in the collection is a crewneck sweatshirt inspired by the highly coveted Japanese market 1300. This sweatshirt features a dark gray kangaroo pocket, cuffs, waistband, and collar, while the body and sleeves are a signature steely blue. This color combination is not only visually appealing but also holds cultural significance, as the steely blue resembles indigo blue, which was considered lucky during the shogunate period and remains revered in Japanese culture.

The Significance of Indigo Blue
The use of indigo blue in the collection is a nod to Japanese culture and history. During the shogunate period, indigo blue was considered a lucky color, and it remains an important part of Japanese heritage to this day. The fact that the steely blue used in the collection resembles indigo blue is a deliberate design choice that adds an extra layer of depth and meaning to the clothing. This attention to detail and commitment to cultural sensitivity is a hallmark of the New Balance x Beams collection.

The White T-Shirt: A Highlight of the Collection
As far as highlights of the collection go, the white t-shirt is a standout piece. The front of the shirt is blank, with a small black New Balance logo printed on the right sleeve. However, the back of the shirt features a vertical chart detailing the history of the 990, broken down by each version. This unique design element adds an extra layer of interest and complexity to the shirt, making it a must-have for fans of the brand. The fact that the chart is printed on the back of the shirt, rather than the front, adds a touch of subtlety and sophistication to the design.

Sweatpants and the 1990s Revival
Rounding out the collection is a pair of retro sweatpants that are reminiscent of the 1990s. These sweatpants are baggy and feature elastic cuffs, just like the ones that were popular back in the day. The dark gray color used for the sweatpants is the same as the one used for the sweatshirts, adding a touch of continuity to the collection. The fact that the sweatpants are inspired by the 1990s is a nod to the decade’s fashion trends, and the retro design is sure to appeal to fans of vintage clothing.

Conclusion and Final Thoughts
In conclusion, the New Balance x Beams collection is a unique and exciting collaboration that brings together the best of both brands. From the crewneck sweatshirt inspired by the Japanese market 1300 to the white t-shirt with its detailed chart on the back, each piece in the collection is a testament to the brands’ commitment to quality and attention to detail. The use of indigo blue and the nod to Japanese culture add an extra layer of depth and meaning to the clothing, while the retro sweatpants are a fun and nostalgic touch. Overall, the New Balance x Beams collection is a must-have for fans of the brand and anyone looking for unique and high-quality clothing.

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