Key Takeaways:
- Peachtree Entertainment has added two new members to its team: Brian Lowe as Talent Buyer and Candice Baker as Director of Touring.
- Both Lowe and Baker bring a wealth of experience and expertise to their respective roles, with a focus on artist-first thinking and collaboration.
- Baker joins Peachtree Entertainment from Messina Touring Group, where she worked with notable artists such as Kenny Chesney and Old Dominion.
- Lowe joins the company from Live Nation, with a background in marketing, booking, and talent buying.
- The additions of Lowe and Baker are expected to make an immediate impact on the company’s talent buying, touring, and development efforts.
Introduction to Peachtree Entertainment’s New Hires
Peachtree Entertainment has announced the addition of two new members to its team: Brian Lowe as Talent Buyer and Candice Baker as Director of Touring. According to Dustin Labbe, Senior Vice President of Booking at Peachtree Entertainment, both Lowe and Baker bring a level of experience, judgment, and artist-first thinking that is critical to the company’s continued growth. With their combined expertise and passion for collaboration, they are expected to make a significant impact on the company’s talent buying, touring, and development efforts.
Candice Baker’s Background and Experience
Candice Baker joins Peachtree Entertainment after spending 11 years at Messina Touring Group, where she worked across all departments. During her time at the company, she was a part of Kenny Chesney’s touring team and served as the head of touring operations for Old Dominion from 2020-2025. Baker’s extensive experience in the industry has equipped her with the skills and knowledge necessary to excel in her new role as Director of Touring. She is a graduate of Sam Houston State University with a degree in International Business, which has likely influenced her approach to touring and talent development.
Brian Lowe’s Background and Experience
Brian Lowe began his 24-year career in marketing before transitioning into various booking and talent buying roles. He has worked across marketing, ticketing, finance, and production teams, holding his first role at House of Blues in Myrtle Beach. Lowe has also held roles in South Carolina, Ohio, and Texas, and most recently worked at Live Nation in marketing and booking. He joins Peachtree Entertainment with a degree in Communications and a minor in Journalism from Coastal Carolina University. Lowe’s diverse background and experience in the industry have prepared him well for his new role as Talent Buyer.
The Impact of the New Hires on Peachtree Entertainment
The additions of Lowe and Baker to the Peachtree Entertainment team are expected to have a significant impact on the company’s talent buying, touring, and development efforts. With their combined expertise and passion for collaboration, they will be able to bring new ideas and perspectives to the company. As Labbe noted, both Lowe and Baker have built careers rooted in collaboration and long-term relationships, which aligns directly with Peachtree Entertainment’s approach to buying, touring, and developing talent. As a result, the company is confident that they will make an immediate impact and contribute to its continued growth and success.
Conclusion and Future Outlook
In conclusion, the additions of Brian Lowe and Candice Baker to the Peachtree Entertainment team are exciting developments for the company. With their combined experience and expertise, they are well-positioned to make a significant impact on the company’s talent buying, touring, and development efforts. As the company continues to grow and evolve, it will be interesting to see the contributions that Lowe and Baker make and how they help shape the company’s future. With their artist-first thinking and collaborative approach, they are sure to be valuable assets to the Peachtree Entertainment team.
