Key Takeaways
- Rep Data, a data quality leader in the market research industry, has appointed Joseph "Joe" Baldini as Chief Technology Officer and Vignesh Krishnan as the leader of the company’s newly formalized Product division.
- The move is intended to sharpen the company’s focus on product and technology, allowing each discipline to operate with clearer accountability, greater focus, and faster execution.
- Baldini brings over 20 years of experience leading enterprise technology initiatives, while Krishnan has deep experience leading product and technology teams across the market research and data industry.
- The leadership updates support Rep Data’s continued investment in its core platforms, including Research Desk and Research Defender.
Introduction to Rep Data’s Leadership Update
Rep Data, a leading provider of data quality solutions for the market research industry, has announced an executive leadership update aimed at strengthening its focus on product and technology. The company has appointed Joseph "Joe" Baldini as Chief Technology Officer and Vignesh Krishnan as the leader of its newly formalized Product division. This move is intended to allow each discipline to operate with clearer accountability, greater focus, and faster execution, ultimately driving faster product development and a stronger, more scalable platform.
The Rationale Behind the Leadership Update
In an industry where product and technology are often combined under a single function, Rep Data is intentionally separating the two. This move is designed to strengthen product development through closer customer alignment, while maintaining a resilient, efficient technology foundation capable of keeping pace with increasingly sophisticated fraud tactics. By creating dedicated Product and Technology leadership, Rep Data aims to address the growing complexity of fraud tactics and the evolving needs of researchers. According to Patrick Stokes, founder and CEO of Rep Data, "Creating dedicated Product and Technology leadership is a strategic move for Rep Data. As our platform expands and fraud tactics grow more sophisticated, we want product leadership staying tightly connected to the real challenges researchers face, while technology leadership focuses on building resilient, adaptable systems."
Joseph "Joe" Baldini’s Appointment as Chief Technology Officer
Baldini brings over 20 years of experience leading enterprise technology initiatives across global research organizations, high-growth start-ups, and data enterprises. His background includes serving as Chief Information Officer at Kantar, where he was responsible for shaping and delivering technology strategy across the company’s worldwide research operations. Baldini has also held senior technology leadership roles at Lightspeed GMI, Apollo Intelligence, Muze Inc., Sabey DataCenter, Exodus Communications, and Premera Blue Cross. He joined Rep Data’s Board of Directors in 2025 and is now working closely with the engineering and product teams to scale the company’s platforms, strengthen fraud defenses, and ensure its technology keeps pace with the realities researchers face today.
Vignesh Krishnan’s Appointment as Product Leader
Krishnan brings deep experience leading product and technology teams across the market research and data industry. He has held senior product leadership roles at Lucid and has prior experience building and scaling research-driven platforms such as Research Defender. Krishnan’s background spans engineering, technology management, and business leadership, positioning him to guide product strategy as Rep Data’s offerings expand. As the leader of the company’s Product division, Krishnan will oversee product vision, roadmap execution, and product teams to ensure Rep Data’s solutions continue to address real research challenges and evolving customer needs.
Rep Data’s Commitment to Data Quality and Innovation
Rep Data is a technology-driven data and insights partner that helps insights professionals streamline insights initiatives with a focus on data quality and consistent execution. The company partners with market research agencies, consultancies, Fortune 500 corporations, advertising and brand strategy firms, universities, and public relations agencies to deliver real, reliable, and fraud-free research data at scale. Rep Data’s solutions include Research Desk, a centralized DIY sampling platform, and Research Defender, an advanced fraud prevention system that conducts 2.9 billion security scans annually to protect data integrity. Through tech-enabled services, Rep Data provides expert support to help organizations scale with confidence.
Conclusion
In conclusion, Rep Data’s leadership update is a strategic move aimed at sharpening the company’s focus on product and technology. The appointments of Joseph "Joe" Baldini as Chief Technology Officer and Vignesh Krishnan as the leader of the Product division are intended to drive faster product development, strengthen fraud defenses, and ensure the company’s technology keeps pace with the evolving needs of researchers. With its commitment to data quality and innovation, Rep Data is well-positioned to continue delivering high-quality solutions to the market research industry.
