Key Takeaways:
- Venu Holding Corporation (VENU) and Aramark Sports + Entertainment have expanded their partnership to include five premium entertainment venues.
- The partnership will deliver elevated food and beverage experiences, premium club dining, facilities management, and retail services to VENU’s venues.
- The venues included in the partnership are the Ford Amphitheater in Colorado Springs, Colorado, and four Sunset Amphitheater locations in Texas, Oklahoma, and Colorado.
- Aramark has made an additional equity investment in VENU, strengthening their commitment to the partnership.
- The partnership aims to transform the live entertainment experience and set a new industry standard.
Introduction to VENU and Aramark Partnership
Venu Holding Corporation, a premier owner, developer, and operator of luxury entertainment destinations, has expanded its partnership with Aramark Sports + Entertainment, a leading provider of food, beverage, and retail services. The partnership, originally announced in June 2025, has been strengthened with the addition of two new venues and an equity investment from Aramark. This move aims to deliver elevated experiences to fans across VENU’s premium venues, including the Ford Amphitheater in Colorado Springs, Colorado, and four Sunset Amphitheater locations.
VENU’s Premium Venues
The partnership will include the Ford Amphitheater in Colorado Springs, Colorado, which has been recognized for its exceptional entertainment experience. Additionally, four Sunset Amphitheater locations will be part of the partnership, including the Sunset Amphitheater at McKinney, located just north of Dallas, Texas, which is anticipated to open in the third or fourth quarter of 2026. Other locations include the Sunset Amphitheater at Broken Arrow, Oklahoma, targeted to open in summer 2026, and the Sunset Amphitheater at Houston and El Paso, both targeted to open in 2027. These venues will offer a unique and immersive experience for fans, with features such as VENU’s signature Luxe FireSuites and Aikman Clubs.
Aramark’s Role in the Partnership
Aramark Sports + Entertainment will provide high-quality food and beverage experiences, premium club dining, facilities management, and retail services to VENU’s venues. The company has a proven track record of delivering exceptional hospitality services at high-profile events and venues. With this partnership, Aramark will support VENU in shaping the future of live entertainment and building a new industry standard. Alison Birdwell, President and CEO of Aramark Sports + Entertainment, stated that the expanded partnership will "set the stage for a new industry standard" and that they are "shaping the future of live entertainment" with VENU.
VENU’s Vision and Commitment
JW Roth, Founder, Chairman, and CEO of VENU, emphasized that the partnership with Aramark is a long-term commitment to delivering exceptional fan experiences. He stated that Aramark understands that premium entertainment is not just about what happens on stage, but about the full fan experience from arrival to the last encore. The partnership is a strong vote of confidence in VENU’s fan-first vision and its multi-seasonal impact in markets across the country. VENU has earned national recognition for its innovative approach to live entertainment and has been recognized by prominent publications such as The Wall Street Journal, The New York Times, and Billboard.
Shared Commitment to Transforming Live Entertainment
The partnership between VENU and Aramark underscores a shared commitment to transforming the live entertainment experience. Both companies are dedicated to delivering exceptional hospitality, seamless operations, and signature premium experiences for every fan. The partnership is part of a growing list of brands that have chosen to align with VENU, including Troy Aikman’s EIGHT Elite Light Beer, Billboard, and Dierks Bentley. This collaboration sets a strong foundation for the future of premium live entertainment and hospitality.
About VENU and Aramark
Venu Holding Corporation is a premier owner, developer, and operator of luxury entertainment destinations, with a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, and Phil Long Music Hall. Aramark Sports + Entertainment serves more than 150 award-winning food and beverage and retail programs in premier professional and collegiate stadiums and arenas. The company has received accolades for industry innovations, including autonomous markets and dining concepts powered by artificial intelligence. With this partnership, VENU and Aramark are poised to shape the future of live entertainment and deliver exceptional experiences to fans across the country.
Forward-Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether because of new information, future events or otherwise, except as required by law.
