Key Takeaways
- Delta Air Lines has partnered with Sphere Entertainment Co. to become the Official Airline of Sphere
- The partnership includes the creation of the Delta SKY360° Club, the first branded hospitality space in the immersive entertainment venue
- The Delta SKY360° Club offers guests an intimate lounge experience during live events and provides access to exclusive packages and events through the SkyMiles Experiences platform
- Delta will be featured in custom branded content on the Exosphere, the largest LED screen in the world, and will be integrated across the venue’s onsite signage and digital platforms
- The partnership aims to provide an elevated experience for guests and showcase the best of both Delta and Sphere’s brands
Introduction to the Partnership
The partnership between Delta Air Lines and Sphere Entertainment Co. marks a significant milestone for both companies. As the Official Airline of Sphere, Delta will have a strong presence in the immersive entertainment venue, offering guests a unique and elevated experience. The partnership is built on a shared commitment to innovation, technology, and connecting people through world-class experiences. According to Marcus Ellington, Executive Vice President of Ad Sales and Sponsorships at Sphere, "Delta and Sphere share a commitment to innovation, technology and connecting people through world-class experiences." This shared vision is expected to drive the success of the partnership and provide guests with unforgettable experiences.
The Delta SKY360° Club
The Delta SKY360° Club is the first branded hospitality space in the immersive entertainment venue and offers guests an intimate lounge experience during live music acts, Sphere Experiences, and special events. The club is now open on the event level and provides a unique space for guests to relax and enjoy the events. Through the SkyMiles Experiences platform, members will gain access to unforgettable packages and events at Sphere throughout 2026 and beyond. This exclusive access will allow members to experience the best of Sphere’s entertainment offerings, from live music to immersive experiences. For example, members may have the opportunity to attend a private concert or meet-and-greet with a famous artist, providing a unique and memorable experience.
Custom Branded Content and Integration
As part of the partnership, Delta will be featured in custom branded content on the Exosphere, the largest LED screen in the world. This will provide Delta with a unique opportunity to showcase its brand and reach a large audience. Additionally, Delta will be integrated across the venue’s onsite signage and digital platforms, further solidifying its presence in the venue. This integration will allow Delta to reach a wider audience and provide a cohesive brand experience for guests. For instance, guests may see Delta’s branding on the Exosphere during a live event, and then see it again on the venue’s digital screens, reinforcing the partnership and creating a lasting impression.
Background and History
The partnership announcement comes nearly a year after Delta Air Lines’ CES Keynote at Sphere, which marked the first-ever CES keynote to be delivered at the venue. During the keynote, Delta CEO Ed Bastian ushered in Delta’s 100th anniversary by honoring the airline’s legacy of innovation and sharing the company’s forward-looking vision for using technology to enrich human experiences. This event marked the beginning of a strong relationship between Delta and Sphere, and the partnership is a natural progression of this relationship. The partnership is also a testament to Delta’s commitment to innovation and customer experience, as well as Sphere’s focus on providing immersive and engaging entertainment experiences.
About Sphere Entertainment Co. and Delta Air Lines
Sphere Entertainment Co. is a leader in immersive entertainment, technology, and media, with a focus on redefining the future of entertainment. The company includes Sphere, an experiential medium powered by advanced technologies, as well as MSG Networks, which operates regional sports and entertainment networks. Delta Air Lines, on the other hand, is a global airline with a commitment to exceptional service and innovation. With a fleet of over 5,000 daily flights to more than 300 destinations, Delta is one of the largest airlines in the world. The company is dedicated to providing a world-class customer experience and has been recognized for its industry-leading customer service innovation. For example, Delta was recognized by J.D. Power for being No. 1 in Premium Economy Passenger Satisfaction, demonstrating its commitment to providing exceptional service to its customers.
Conclusion
The partnership between Delta Air Lines and Sphere Entertainment Co. is a significant development in the entertainment and airline industries. The creation of the Delta SKY360° Club and the integration of Delta’s branding throughout the venue will provide guests with a unique and elevated experience. The partnership is built on a shared commitment to innovation, technology, and connecting people through world-class experiences, and is expected to drive the success of both companies. As the partnership continues to evolve, it will be exciting to see the new and innovative experiences that Delta and Sphere will bring to their customers. With their combined focus on innovation, customer experience, and entertainment, the partnership is likely to set a new standard for the industry and provide unforgettable experiences for guests.
