By James Fitzgerald
Publication Date: 2025-11-20 12:11:00
The move comes as Reeves continues to try to get retail investors to put their cash into British shares to boost the country’s stagnating economy. The government believes investing in shares will help British businesses grow while giving savers a better return on their money.
Three investment firm heads with knowledge of the draft deal said it included a new proposal for firms to create dedicated “investing in Britain” sections on their websites or trading platforms to offer “UK-focused turnkey portfolios” to consumers.
The Treasury plan stops short of reviving a controversial “British ISA” plan created by Jeremy Hunt as chief finance minister of the last Conservative government. The Labor government’s option is based on consumer choice to make it easier for savers to find funds invested wholly or partly in the UK.
It is currently unclear how many companies have signed the agreement and the budget is looming next week.
The Treasury intends for its changes to the ISA landscape, which will be announced in the Budget, to come into effect in April 2027, not next spring as some industry stakeholders had thought.